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56

egg and spoon race

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 70Conversion 79Competition 45Returns 92Price range 52Avg price 56Brand share 66Review moat 65Quality gap 45

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.2%

90-day search growth — must beat 0% to launch

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good908.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.73

avg listing price — sweet spot $15–$100

Price range

Good£5.99–£24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£51K

£51K/yr · 50K searches

According to Flapen's Amazon United Kingdom niche tracking, egg and spoon race is a £51K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

egg and spoon race market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£51K–£64K
units × avg price
Conversion rate
8.0%
Avg BSR
#274
Page quality
0%
Prime
91%
Sponsored
74%
Out of stock
12.8%
Avg brand age
38 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

30

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

29%

  • KreativeKraft32%
  • TSLBW12%
  • RmKbe8%
  • Eocolz7%
  • Goujfol6%
  • JOYIN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 14.0×

Top egg and spoon race search terms

  • egg and spoon race23K/yr
  • egg and spoon race kit for kids12K/yr
  • egg and spoon7K/yr
  • egg and spoon race kit for adults4K/yr
  • egg and spoon race kit3K/yr
All search terms

Top egg and spoon race products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about egg and spoon race

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience52%

“Great fun”

Quality-Overall16%

“Excellent quality”

Value For Money12%

“Great value for money”

Color4%

“the colours are bright”

Durability3%

“Theyre very durable”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall2%

“Good size”

Suitable For Outdoor1%

“Good idea for some outdoor fun”

Ease Of Use1%

“Easy for children to play with”

Material Quality1%

“Good quality material”

What buyers complain about

Quality-Overall33%

“Not the best quality”

Size-Overall22%

“the hoops pretty small as well”

Value For Money8%

“Not worth the price paid”

Durability6%

“falling apart”

Natural Resource Wastage3%

“Complete waste of money”

Material Quality3%

“Cheap material,”

Strap/String Quality3%

“Straps for the 3-legged race kept breaking open”

Strength3%

“really brittle bags, broke after 2 uses, looks sturdy”

Top return reasons

Size-Overall43%
Quality-Overall22%
Value For Money5%
Strength4%
Durability4%
Defective Material/Parts4%
Advertised Vs Actual Product4%
Weight Light2%
Product Condition2%
Gifting Purpose1%

Common questions

Is egg and spoon race profitable to sell on Amazon United Kingdom?
The niche generates £51K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the egg and spoon race niche?
17 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in egg and spoon race?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.1%.
When does demand for egg and spoon race peak?
Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 14.0× the quietest.
What does it cost to enter the egg and spoon race niche?
Listings span £5.99–£24.93; the average listing price is £12.73 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.