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Egg and Spoon Race

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $51K a year here, so Egg and Spoon Race is a Maybe.

Flapen Score
56
56 / 100
Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 44
Market size
£51K/yr50K searches / yr
90-day growth
+52.2%search demand this quarter
Competition
58%top-5 click share · 17 brands · 30 sellers

Flapen Score

Egg and Spoon Race against its category

The dotted line is the Toys & Games average. Past it, Egg and Spoon Race is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg and Spoon Race market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Egg and Spoon Race 50K times last year and spent an estimated £51K. The top 5 brands take 66% of clicks. Demand peaks in Apr–Jun–Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+52.2%
Conversion, latest week
8.0%
Market size, estimated
£51Ka year
Peak month
April14.0× the quietest month
Top search term
egg and spoon race23K searches a year

02 · Price

A sale here is worth £12.73.

Listings sell for £12.73 on average, from £5.99 to £24.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.73 that is £1K to £3K a year per listing.

Average price
£12.73under the $15 to $100 sweet spot
Price range
£5.99–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #274 within Party Supplies. It carries 909 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
12.8%
Average rank
#274in Party Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
909per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Egg and Spoon Race products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

30

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

29%

  • KreativeKraft32%
  • TSLBW12%
  • RmKbe8%
  • Eocolz7%
  • Goujfol6%
  • JOYIN5%

Demand

Egg and Spoon Race search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 14.0×

Search terms

Top Egg and Spoon Race search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg and spoon race23K/yr
  • egg and spoon race kit for kids12K/yr
  • egg and spoon7K/yr
  • egg and spoon race kit for adults4K/yr
  • egg and spoon race kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Egg and Spoon Race

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.16

Not the best quality

Cheap plastic rubbish

Quality. Not as good as the picture,cheaply made

Size-Overall22%−0.14

the hoops pretty small as well

They are tiny

The bean bags are tiny

Value For Money8%+0.32

Not worth the price paid

Even at £12.99, this kit is way overpriced for the size and poor quality

Definitely not worth £14.99

Durability6%−0.03

falling apart

Not durable at all

Natural Resource Wastage3%−0.02

Complete waste of money

Love

Fun/Entertainment Experience52%+4.09

Great fun

Great toy

Easter fun

Quality-Overall16%−0.16

Excellent quality

Good product

Great quality, and they did their job well for the races during the birthday party

Value For Money12%+0.32

Great value for money

Value for money

Good value

Color4%+0.24

the colours are bright

Bright colours, easy to handle, much fun

Bright and colourful like picture

Durability3%−0.03

Theyre very durable

The sacks were very durable

not surprised it ripped easily

Return

1.1% Return rate 50% Fixable by listing

Size-Overall43%▁▃▄█▆▇

the hoops pretty small as well

They are tiny

The bean bags are tiny

Quality-Overall22%█▅▅▂▃▂

Not the best quality

Cheap plastic rubbish

Quality. Not as good as the picture,cheaply made

Value For Money5%▁▁▄█▂▃

Not worth the price paid

Even at £12.99, this kit is way overpriced for the size and poor quality

Definitely not worth £14.99

Strength4%▁▁▁▅█▄

really brittle bags, broke after 2 uses, looks sturdy

Durability4%▁▁▁▁▁█

falling apart

Not durable at all

FAQ

Common Egg and Spoon Race questions

Answered from the same tracked data.