Educational Toys for 5 Year Olds

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

+23.9%

Conversion, latest week

3.6%

Market size, estimated

£102Ka year

Peak month

December3.8× the quietest month

Top search term

educational toys for 5+ year olds57K searches a year

Listings sell for £12.37 on average, from £3.56 to £29.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.

Average price

£12.37under the $15 to $100 sweet spot

Price range

£3.56–£29.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #30 within Arts & Crafts. It carries 4,144 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#30in Arts & Crafts

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,144per listing

Listings tracked

121

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months