Educational Toys for 3+ Year Olds
FailDemand is soft, at -27.8% this quarter, so Educational Toys for 3+ Year Olds is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £73K/yr147K searches / yr
- 90-day growth
- -27.8%search demand this quarter
- Competition
- 33%top-5 click share · 29 brands · 111 sellers
Flapen Score
Educational Toys for 3+ Year Olds against its category
The dotted line is the Toys & Games average. Past it, Educational Toys for 3+ Year Olds is stronger. Inside it, weaker.
Market
The Educational Toys for 3+ Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Educational Toys for 3+ Year Olds 147K times last year and spent an estimated £73K. The top 5 brands take 57% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -27.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £73Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- learning resources for 3 year olds41K searches a year
02 · Price
A sale here is worth £12.77.
Listings sell for £12.77 on average, from £5.61 to £23.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.77 that is £0 to £1K a year per listing.
- Average price
- £12.77under the $15 to $100 sweet spot
- Price range
- £5.61–£23.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #78 within Baby & Toddler Toys. It carries 3,750 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #78in Baby & Toddler Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,750per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Educational Toys for 3+ Year Olds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Orchard Toys Match and Spell Game - Kids Learning & Educational Toys with Sight Words & Flash Cards - Alphabet & Spelling Games for 4 Year Olds and Up - Word Building & Phonics Games for Boys & Girls
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 11,991
- Age
- 6y ago
Galt Alphabet Puzzles Fun Colourful Early Learning 2 Pc Jigsaw Puzzles
- Price
- £6.23
- Rating
- 4.6/5
- Reviews
- 2,663
- Age
- 17y ago
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
- Price
- £19.12
- Rating
- 4.7/5
- Reviews
- 7,788
- Age
- 5y ago
Toddler Toys for Boys Girls Age 2-5 - Wipe Clean Handwriting Practice Busy Book with 6 Markers - Preschool Learning Activity Toy - Educational Gift for 3 4 5 Year Old Kids
- Price
- £15.33
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Toddlers Preschool Learning Toys for Girls Boys Age 2 3 4 Kid Alphabet Spell Educational Game Toy for 1-4 Year Old Girl Boy Baby Birthday Gift Kindergarten Sight Word Letter Puzzle Toys for Girl Boy
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 1,740
- Age
- 5y ago
Trending
90-day click momentumToddler Toys for Boys Girls Age 2-5 - Wipe Clean Handwriting Practice Busy Book with 6 Markers - Preschool Learning Activity Toy - Educational Gift for 3 4 5 Year Old Kids
- Price
- £15.33
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Orchard Toys Alphabet Bingo Educational Early Learning Game for Letter Recognition and Phonics 4 Ways to Play Ages 4+
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7mo ago
Preschool Learning Activities 54 Reusable Pages Tracing Books for Kids Ages 3-5 Toddler Activities Busy Book Handwriting Practice Kindergarten Workbooks Educational Toys for 3 4 5 Year Old
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 9mo ago
Skillmatics I Can Write Disney Princess Reusable Write & Wipe Activities
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 1y ago
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
- Price
- £19.12
- Rating
- 4.7/5
- Reviews
- 7,788
- Age
- 5y ago
Newest
by launch dateToddler Toys for Boys Girls Age 2-5 - Wipe Clean Handwriting Practice Busy Book with 6 Markers - Preschool Learning Activity Toy - Educational Gift for 3 4 5 Year Old Kids
- Price
- £15.33
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 5mo ago
Orchard Toys Alphabet Bingo Educational Early Learning Game for Letter Recognition and Phonics 4 Ways to Play Ages 4+
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7mo ago
Preschool Learning Activities 54 Reusable Pages Tracing Books for Kids Ages 3-5 Toddler Activities Busy Book Handwriting Practice Kindergarten Workbooks Educational Toys for 3 4 5 Year Old
- Price
- £14.95
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 9mo ago
Montessori Toys for 3 Year Olds Toys for 3 4 5 Year Old Boys Gifts Double-Sided Wood Montessori Math Toy Number & Counting Tracing Board for Toddler 3-5 Math Game Set Birthday Gifts for Boys Girls
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 1y ago
Magical Handwriting Workbooks Handwriting Practice Magic Copybook Handwriting Aid Magic Pen Reusable Copybook Grooves Template Design for Children (4)
- Price
- £14.53
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
111
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
33%
Top 20: 76%
Open market
38%
- Orchard Toys16%
- Skillmatics13%
- Galt11%
- Learning Resources10%
- ZippyZoom6%
- LeapFrog6%
Demand
Educational Toys for 3+ Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Educational Toys for 3+ Year Olds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- learning resources for 3 year olds41K/yr
- educational toys for 4+ year olds28K/yr
- learning resources for 3+ year olds27K/yr
- educational toys for 4 year olds17K/yr
- learning resources for 2 year olds8K/yr
- learning toys for 3 year olds5K/yr
- pre school learning toys6K/yr
- toys for 3 year old boys educational8K/yr
- learning toys for 4 year old boy7K/yr
Reviews and returns
What reviews say buyers love and hate about Educational Toys for 3+ Year Olds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Box is tiny
which is a bit larger than expected
Awful quality
Quality of the item is low
Poor quality, pieces are missing, piece are the same and don't fit together
the little pieces did not hold
Does not stick
Mouldy gluestick
Expensive for what it is
a little over priced
I did find it quite pricey
Load of rubbish doesnt fit together very good
Doesnt work
Scissor is not working after few cut
Love
Fun game
Great Fun
Good family game
Great educational tool
Fun and educational
Good educational book
great variety highly recommended
Good quality cards
Amazing quality
Good value
Excellent value for money
Good value for money
It was a gift
Birthday gift
Brilliant gift
Return
0.9% Return rate 27% Fixable by listing
Too small
Box is tiny
which is a bit larger than expected
Load of rubbish doesnt fit together very good
Doesnt work
Scissor is not working after few cut
Awful quality
Quality of the item is low
Poor quality, pieces are missing, piece are the same and don't fit together
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Educational Toys for 3+ Year Olds questions
Answered from the same tracked data.