Educational Toys for 1+ Year Old

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

1.9%

Market size, estimated

£35Ka year

Peak month

December4.3× the quietest month

Top search term

baby learning toys20K searches a year

Listings sell for £13.31 on average, from £0.81 to £33.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.31 that is £0 to £1K a year per listing.

Average price

£13.31under the $15 to $100 sweet spot

Price range

£0.81–£33.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #38 within Baby & Toddler Toys. It carries 4,402 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

4.4%

Average rank

#38in Baby & Toddler Toys

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,402per listing

Listings tracked

85

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months