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Edible Science

Fail

The top 5 products take 100% of clicks, so Edible Science is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£11K/yr5K searches / yr
90-day growth
-46.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 12 sellers

Flapen Score

Edible Science against its category

The dotted line is the Toys & Games average. Past it, Edible Science is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Science market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Edible Science 5K times last year and spent an estimated £11K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-46.8%
Conversion, latest week
15.8%
Market size, estimated
£11Ka year
Peak month
December29.8× the quietest month
Top search term
edible science3K searches a year

02 · Price

A sale here is worth £14.22.

Listings sell for £14.22 on average, from £12.15 to £17.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 100 to 250 of them. At £14.22 that is £1K to £4K a year per listing.

Average price
£14.22under the $15 to $100 sweet spot
Price range
£12.15–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Learning & Education. It carries 413 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#479in Learning & Education
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Edible Science products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£8K£11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • John Adams82%
  • Science4you11%
  • WILD! Science7%
  • Open — no brand owns it (0%)

Demand

Edible Science search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 29.8×

Reviews and returns

What reviews say buyers love and hate about Edible Science

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting50%−0.39

Doesn't come with instructions

NO INSTRUCTIONS DONT WASTE YOUR MONEY

NO INSTRUCTIONS DEFINETLY NOT WORTH The MONEY

Value For Money17%+4.90

PLEASE DONT BUY THESE NOT WORTH £17 i would be annoyed at spending 50p on it

Quality-Overall11%−0.09

Quality control is nonexistent

Product Condition11%−0.09

Disappointing—Received a used/returned item as new

This was clearly a returned item sent out as new

Gifting Purpose11%−0.09

Since this was intended to be a gift

Love

Fun/Entertainment Experience50%−0.17

The activity was largely enjoyable for the kids

Fun set

Value For Money33%+4.90

Well worth buying

Instructions/User Manual/Troubleshooting17%−0.39

Instructions followed

Return

1.5% Return rate 0% Fixable by listing

Gifting Purpose58%█▅▁▁▁▁

Since this was intended to be a gift

Value For Money17%▁█▁▁▁▁

PLEASE DONT BUY THESE NOT WORTH £17 i would be annoyed at spending 50p on it

Product Condition8%

Disappointing—Received a used/returned item as new

This was clearly a returned item sent out as new

Defective Material/Parts8%▁█▁▁▁▁
Scratch Resistance8%

FAQ

Common Edible Science questions

Answered from the same tracked data.