Easel Kids
MaybeReturns run at only 0.5% of orders. But demand is soft, at -3.3% this quarter, so Easel Kids is a Maybe.
- Flapen Score
- 58 / 100Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 4458
- Market size
- £159K/yr256K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 48 sellers
Flapen Score
Easel Kids against its category
The dotted line is the Toys & Games average. Past it, Easel Kids is stronger. Inside it, weaker.
Market
The Easel Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Easel Kids 256K times last year and spent an estimated £159K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £159Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- kids easel53K searches a year
02 · Price
A sale here is worth £30.18.
Listings sell for £30.18 on average, from £3.29 to £58.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £30.18 that is £0 to £3K a year per listing.
- Average price
- £30.18inside the $15 to $100 sweet spot
- Price range
- £3.29–£58.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #21 within Arts & Crafts. It carries 746 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 75%
- Out of stock, average day
- 13.6%
- Average rank
- #21in Arts & Crafts
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 746per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Easel Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FB FunkyBuys 69cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
- Price
- £16.98
- Rating
- 3.9/5
- Reviews
- 630
- Age
- 9y ago

Blue Squid Art Easel for Kids with Paper Roll x 3 Includes 100+ Accessories Double Sided Adjustable Wooden Painting Easel with Magnetic Chalk Board White Board for Toddlers Ages 3 4 5 6 7 8 9 10 12
- Price
- £54.48
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 3y ago

Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls
- Price
- £33.83
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago

Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board
- Price
- £15.15
- Rating
- 3.8/5
- Reviews
- 445
- Age
- 8y ago

Dripex Kids Wooden Art Easel Double-Sided Height Adjustable Painting Blackboard with Magnetic Accessories Chalk and Sponge for Toddlers and Kids
- Price
- £29.18
- Rating
- 4.5/5
- Reviews
- 839
- Age
- 6y ago
Trending
90-day click momentum
EUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl
- Price
- £31.25
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 6mo ago

Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board
- Price
- £15.15
- Rating
- 3.8/5
- Reviews
- 445
- Age
- 8y ago

Lehoo Castle Easel Kids 3+ 4 in 1 Kids Easel with Drawing Board(Blue)
- Price
- £32.03
- Rating
- 4.5/5
- Reviews
- 1,316
- Age
- 2y ago

FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
- Price
- £20.01
- Rating
- 3.9/5
- Reviews
- 630
- Age
- 11mo ago

Kids Easel with Paper Roll Wooden Art Easel Double-Sided Whiteboard and Blackboard Height Adjustable Standing Easels with Numbers and Other Painting Accessories Storage Tray for Toddlers
- Price
- £31.24
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 4y ago
Newest
by launch date
EUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl
- Price
- £31.25
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 6mo ago

FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
- Price
- £20.01
- Rating
- 3.9/5
- Reviews
- 630
- Age
- 11mo ago

ROBUD Wooden Easel for Kids Double-Sided Whiteboard & Chalkboard with Paper Roll Height Adjustable Drawing Board with Magnets Paint Pots Storage Tray Crocodile Design for Boys & Girls Ages 3+
- Price
- £58.81
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

Childrens Double-Sided Wooden Easel with Paper Roll Adjustable White & Black Board Birthday Gift Girl Boy (Accessories Included) (Colorful)
- Price
- £33.68
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago

Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls
- Price
- £33.83
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
48
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
45%
Top 20: 82%
Open market
39%
- FB FunkyBuys21%
- Chidiam10%
- Blue Squid9%
- AIYAPLAY7%
- Dripex7%
- Oypla7%
Demand
Easel Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Easel Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids easel53K/yr
- easel kids59K/yr
- chalk board for kids15K/yr
- art easel for children16K/yr
- childrens easel12K/yr
- easel for kids13K/yr
- kids easel with paper roll12K/yr
- toddler easel10K/yr
- kids chalk boards6K/yr
- blackboard for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Easel Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Most of the added accessories were also poor in quality
Bad quality
Cheapo rubbish
would have cost just under half of what I paid for item
Overprice and not as described
not worth the price
Not fit for purpose
smaller than expected
Small
Doesnt feel strong
A bit flimsy
Not very strong as only had a few weeks
Very cheap blackboard quality
It's paper
Love
Very well made
The quality of the chalkboard is great
Excellent quality
Good value for money,great product,
Excellent value for money
Good value
The wooden frame feels very sturdy
Quite Sturdy
The frame is strong and solid
Easy assembly
Easy to assemble
Super easy to put up
keeps them entertained for ages
hours of fun
It keeps them entertained for hours
Return
0.5% Return rate 43% Fixable by listing
Not fit for purpose
smaller than expected
Small
Most of the added accessories were also poor in quality
Bad quality
Cheapo rubbish
Doesnt feel strong
A bit flimsy
Not very strong as only had a few weeks
Bit fiddly to put together
Tricky to build poor instructions do not match the item
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easel Kids questions
Answered from the same tracked data.









