easel kids
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£30.18avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great£3.29–£58.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good745.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay£159K£159K/yr · 256K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, easel kids is a £159K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
easel kids market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £121K–£151K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 92%
- Out of stock
- 13.6%
- Avg brand age
- 41 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
48
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
45%
Top 20: 82%
Open market
39%
- FB FunkyBuys21%
- Chidiam10%
- Blue Squid9%
- AIYAPLAY7%
- Dripex7%
- Oypla7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top easel kids search terms
- kids easel53K/yr
- easel kids59K/yr
- chalk board for kids15K/yr
- art easel for children16K/yr
- childrens easel12K/yr
- easel for kids13K/yr
- kids easel with paper roll12K/yr
- toddler easel10K/yr
- kids chalk boards6K/yr
- blackboard for kids7K/yr
Top easel kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FB FunkyBuys 69cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
FB FunkyBuys£16.983.9★630 rev
Blue Squid Art Easel for Kids with Paper Roll x 3 Includes 100+ Accessories Double Sided Adjustable Wooden Painting Easel with Magnetic Chalk Board White Board for Toddlers Ages 3 4 5 6 7 8 9 10 12
Blue Squid£54.484.7★1,195 rev
Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls
Chidiam£33.834.6★209 rev
Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board
Oypla£15.153.8★445 rev
Dripex Kids Wooden Art Easel Double-Sided Height Adjustable Painting Blackboard with Magnetic Accessories Chalk and Sponge for Toddlers and Kids
Dripex£29.184.5★839 rev
Newest
by launch date
EUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl
EUCOCO£31.25142 rev
FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
FB FunkyBuys£20.01630 rev
ROBUD Wooden Easel for Kids Double-Sided Whiteboard & Chalkboard with Paper Roll Height Adjustable Drawing Board with Magnets Paint Pots Storage Tray Crocodile Design for Boys & Girls Ages 3+
ROBUD£58.8113 rev
Childrens Double-Sided Wooden Easel with Paper Roll Adjustable White & Black Board Birthday Gift Girl Boy (Accessories Included) (Colorful)
Chidiam£33.68209 rev
Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls
Chidiam£33.83209 rev
Trending
90-day click momentumEUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl
EUCOCO£31.254.4★
Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board
Oypla£15.153.8★
Lehoo Castle Easel Kids 3+ 4 in 1 Kids Easel with Drawing Board(Blue)
Lehoo Castle£32.034.5★
FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
FB FunkyBuys£20.013.9★
Kids Easel with Paper Roll Wooden Art Easel Double-Sided Whiteboard and Blackboard Height Adjustable Standing Easels with Numbers and Other Painting Accessories Storage Tray for Toddlers
NUKied£31.244.6★
What buyers say about easel kids
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Good value for money,great product,”
“The wooden frame feels very sturdy”
“Easy assembly”
“keeps them entertained for ages”
“versatile for many different uses”
“As pictures shows”
“Its a good size”
“Excellent for childs first play with chalk”
“seems a good solid buy”
What buyers complain about
“Most of the added accessories were also poor in quality”
“would have cost just under half of what I paid for item”
“Not fit for purpose”
“Doesnt feel strong”
“Very cheap blackboard quality”
“Bit fiddly to put together”
“which is troublesome”
“Disappointed that this was a Christmas present so wasnt checked in time to find parts were missing”
“Adjustable knobs are an issue”
“even then it slips a bit”
Top return reasons
Common questions
- Is easel kids profitable to sell on Amazon United Kingdom?
- The niche generates £159K/yr across 36 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the easel kids niche?
- 24 brands and 48 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in easel kids?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.5%.
- When does demand for easel kids peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the easel kids niche?
- Listings span £3.29–£58.81; the average listing price is £30.18 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.