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Easel Kids

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -3.3% this quarter, so Easel Kids is a Maybe.

Flapen Score
58
58 / 100
Top 11% of 1,773 Toys & Games niches · +14 vs the category median of 44
Market size
£159K/yr256K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
45%top-5 click share · 24 brands · 48 sellers

Flapen Score

Easel Kids against its category

The dotted line is the Toys & Games average. Past it, Easel Kids is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easel Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Easel Kids 256K times last year and spent an estimated £159K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
2.1%
Market size, estimated
£159Ka year
Peak month
December4.1× the quietest month
Top search term
kids easel53K searches a year

02 · Price

A sale here is worth £30.18.

Listings sell for £30.18 on average, from £3.29 to £58.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £30.18 that is £0 to £3K a year per listing.

Average price
£30.18inside the $15 to $100 sweet spot
Price range
£3.29–£58.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #21 within Arts & Crafts. It carries 746 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
75%
Out of stock, average day
13.6%
Average rank
#21in Arts & Crafts
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
746per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Easel Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

48

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

45%

Top 20: 82%

Open market

39%

  • FB FunkyBuys21%
  • Chidiam10%
  • Blue Squid9%
  • AIYAPLAY7%
  • Dripex7%
  • Oypla7%

Demand

Easel Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Easel Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids easel53K/yr
  • easel kids59K/yr
  • chalk board for kids15K/yr
  • art easel for children16K/yr
  • childrens easel12K/yr
  • easel for kids13K/yr
  • kids easel with paper roll12K/yr
  • toddler easel10K/yr
  • kids chalk boards6K/yr
  • blackboard for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Easel Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.08

Most of the added accessories were also poor in quality

Bad quality

Cheapo rubbish

Value For Money15%−0.05

would have cost just under half of what I paid for item

Overprice and not as described

not worth the price

Size-Overall13%−0.08

Not fit for purpose

smaller than expected

Small

Strength12%−0.08

Doesnt feel strong

A bit flimsy

Not very strong as only had a few weeks

Paper Quality5%−0.10

Very cheap blackboard quality

It's paper

Love

Quality-Overall22%−0.08

Very well made

The quality of the chalkboard is great

Excellent quality

Value For Money14%−0.05

Good value for money,great product,

Excellent value for money

Good value

Strength12%−0.08

The wooden frame feels very sturdy

Quite Sturdy

The frame is strong and solid

Assembly/Installation10%+1.64

Easy assembly

Easy to assemble

Super easy to put up

Fun/Entertainment Experience7%+0.77

keeps them entertained for ages

hours of fun

It keeps them entertained for hours

Return

0.5% Return rate 43% Fixable by listing

Size-Overall34%█▇▇▇▄▇

Not fit for purpose

smaller than expected

Small

Defective Material/Parts18%▄▄▄█▆▄
Quality-Overall10%▇▆▇▅█▄

Most of the added accessories were also poor in quality

Bad quality

Cheapo rubbish

Strength6%█▁▅▄▆▆

Doesnt feel strong

A bit flimsy

Not very strong as only had a few weeks

Assembly/Installation5%▁▄▂▁█▄

Bit fiddly to put together

Tricky to build poor instructions do not match the item

FAQ

Common Easel Kids questions

Answered from the same tracked data.