Easel Kids
Easel Kids shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Easel Kids profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Easel Kids is a £159K/yr Amazon United Kingdom market (256K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Easel Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.3% over the last 90 days and 2.1% of searches end in a purchase.
£159K
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 36 products
Top Easel Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FB FunkyBuys 69cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
- Price
- £16.98
- Rating
- 3.9/5
- Reviews
- 630
- Age
- 9y ago
Blue Squid Art Easel for Kids with Paper Roll x 3 Includes 100+ Accessories Double Sided Adjustable Wooden Painting Easel with Magnetic Chalk Board White Board for Toddlers Ages 3 4 5 6 7 8 9 10 12
- Price
- £54.48
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 3y ago
Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls
- Price
- £33.83
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago
Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board
- Price
- £15.15
- Rating
- 3.8/5
- Reviews
- 445
- Age
- 8y ago
Dripex Kids Wooden Art Easel Double-Sided Height Adjustable Painting Blackboard with Magnetic Accessories Chalk and Sponge for Toddlers and Kids
- Price
- £29.18
- Rating
- 4.5/5
- Reviews
- 839
- Age
- 6y ago
Trending
90-day click momentum
EUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl
- Price
- £31.25
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 6mo ago
Oypla Adjustable Children Kids 2-in-1 Wooden Easel Black White Board
- Price
- £15.15
- Rating
- 3.8/5
- Reviews
- 445
- Age
- 8y ago
Lehoo Castle Easel Kids 3+ 4 in 1 Kids Easel with Drawing Board(Blue)
- Price
- £32.03
- Rating
- 4.5/5
- Reviews
- 1,316
- Age
- 2y ago
FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
- Price
- £20.01
- Rating
- 3.9/5
- Reviews
- 630
- Age
- 11mo ago
Kids Easel with Paper Roll Wooden Art Easel Double-Sided Whiteboard and Blackboard Height Adjustable Standing Easels with Numbers and Other Painting Accessories Storage Tray for Toddlers
- Price
- £31.24
- Rating
- 4.6/5
- Reviews
- 621
- Age
- 4y ago
Newest
by launch dateEUCOCO Toys for 1 2 3 4 5 6 Year Old Girls Gifts Art Easel for Kids Drawing Board 1st Birthday Gifts for Girls Toys Age 1 2 3 Birthday Presents Toddler Learning Baby Toys Christening Gift for Girl
- Price
- £31.25
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 6mo ago
FB FunkyBuys 100cm Kids Easel Double Sided with Magnetic Whiteboard & Chalk Board for Kids 54pc Magnetic Letters and Numbers for Children Coloured Chalk Dry Erase Marker & Whiteboard Eraser Sponge
- Price
- £20.01
- Rating
- 3.9/5
- Reviews
- 630
- Age
- 11mo ago
ROBUD Wooden Easel for Kids Double-Sided Whiteboard & Chalkboard with Paper Roll Height Adjustable Drawing Board with Magnets Paint Pots Storage Tray Crocodile Design for Boys & Girls Ages 3+
- Price
- £58.81
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago
Childrens Double-Sided Wooden Easel with Paper Roll Adjustable White & Black Board Birthday Gift Girl Boy (Accessories Included) (Colorful)
- Price
- £33.68
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago
Kids Easel with Paper Roll Double-Sided Wooden Art Easel Easel for Kids Whiteboard & Chalkboard Adjustable Standing Toddler Easel with Accessories Birthday Gift for Boys and Girls
- Price
- £33.83
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
48
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
45%
Top 20: 82%
Open market
39%
- FB FunkyBuys21%
- Chidiam10%
- Blue Squid9%
- AIYAPLAY7%
- Dripex7%
- Oypla7%
Easel Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top Easel Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids easel53K/yr
- easel kids59K/yr
- chalk board for kids15K/yr
- art easel for children16K/yr
- childrens easel12K/yr
- easel for kids13K/yr
- kids easel with paper roll12K/yr
- toddler easel10K/yr
- kids chalk boards6K/yr
- blackboard for kids7K/yr
What reviews say buyers love and hate about Easel Kids
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Very well made”
“Good value for money,great product,”
“The wooden frame feels very sturdy”
“Easy assembly”
“keeps them entertained for ages”
What buyers complain about
80% of reviews“Most of the added accessories were also poor in quality”
“would have cost just under half of what I paid for item”
“Not fit for purpose”
“Doesnt feel strong”
“Very cheap blackboard quality”
Easel Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Easel Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
