Early Development & Activity Toys

Shoppers searched for this 894K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

894K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

2.9%

Market size, estimated

£349Ka year

Peak month

July2.2× the quietest month

Top search term

1st birthday gifts for boy246K searches a year

Listings sell for £13.59 on average, from £3.35 to £29.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £13.59 that is £3K to £7K a year per listing.

Average price

£13.59under the $15 to $100 sweet spot

Price range

£3.35–£29.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£3K–£7K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #24 within Baby & Toddler Toys. It carries 3,273 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#24in Baby & Toddler Toys

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,273per listing

Listings tracked

65

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

12Amazon's first-year sales bar

Average brand age

34 months