Skip to content

Duplo Bricks

Fail

Demand is soft, at -33.7% this quarter, so Duplo Bricks is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£40K/yr62K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
66%top-5 click share · 7 brands · 141 sellers

Flapen Score

Duplo Bricks against its category

The dotted line is the Toys & Games average. Past it, Duplo Bricks is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duplo Bricks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duplo Bricks 62K times last year and spent an estimated £40K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
3.3%
Market size, estimated
£40Ka year
Peak month
December4.3× the quietest month
Top search term
duplo blocks22K searches a year

02 · Price

A sale here is worth £19.73.

Listings sell for £19.73 on average, from £6.48 to £39.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £19.73 that is £2K to £5K a year per listing.

Average price
£19.73inside the $15 to $100 sweet spot
Price range
£6.48–£39.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #678 within Building & Construction Toys. It carries 7,229 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#678in Building & Construction Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,229per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Duplo Bricks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

141

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • LEGO59%
  • shineFinder10%
  • Mega Bloks9%
  • WYSWYG6%
  • HIUME6%
  • burgkidz5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Duplo Bricks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Duplo Bricks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duplo blocks22K/yr
  • duplo bricks15K/yr
  • duplo box11K/yr
  • lego duplo box5K/yr
  • duplo brick box5K/yr
  • duplo building blocks5K/yr

Reviews and returns

What reviews say buyers love and hate about Duplo Bricks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.02

But it's also expensive

Expensive

not worth the money

Creativity14%−0.03

free imagination it was a waste of money

Thickness7%

They are slightly tinner than the original brand blocks

Portability7%−0.02

However difficult to carry in luggage to take abroad as present for niece

Size-Overall5%−0.01

was quite bigger than I thought

Bigger than I thought, am impressed

Love

Fun/Entertainment Experience20%+1.92

Good toy

Hours of entertainment

Great fun

Value For Money18%−0.02

Excellent value

Good value

reasonably priced

Quality-Overall11%+0.64

Excellent product

Good quality bricks

The good quality you would expect of Lego product

Gifting Purpose8%

Perfect gift for my little grandson

Great present

Birthday gift

Creativity7%−0.03

Creative

Good for creative learning

This is a good and creative set

Return

0.6% Return rate 39% Fixable by listing

Size-Overall29%▁▃█▆▆▅

was quite bigger than I thought

Bigger than I thought, am impressed

Gifting Purpose19%█▄▂▅▂▁
Quality-Overall11%▁▇▂▃█▄
Value For Money10%▁▇▃▃█▄

But it's also expensive

Expensive

not worth the money

Defective Material/Parts7%█▂▄▁▂▃

FAQ

Common Duplo Bricks questions

Answered from the same tracked data.