Duplo Bricks
FailDemand is soft, at -33.7% this quarter, so Duplo Bricks is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £40K/yr62K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 141 sellers
Flapen Score
Duplo Bricks against its category
The dotted line is the Toys & Games average. Past it, Duplo Bricks is stronger. Inside it, weaker.
Market
The Duplo Bricks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Duplo Bricks 62K times last year and spent an estimated £40K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £40Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- duplo blocks22K searches a year
02 · Price
A sale here is worth £19.73.
Listings sell for £19.73 on average, from £6.48 to £39.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £19.73 that is £2K to £5K a year per listing.
- Average price
- £19.73inside the $15 to $100 sweet spot
- Price range
- £6.48–£39.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #678 within Building & Construction Toys. It carries 7,229 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 95%
- Out of stock, average day
- 4.6%
- Average rank
- #678in Building & Construction Toys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,229per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Duplo Bricks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO DUPLO Deluxe Brick Box - Fine Motor Skills Toys for 1+ Year Old Boys & Girls - incl. a Car Number Bricks & Animal Figures plus Toy Storage - 10914
- Price
- £28.24
- Rating
- 4.8/5
- Reviews
- 18,828
- Age
- 6y ago

LEGO DUPLO Colourful Creative Box - Educational Fine Motor Skills Toy for Toddlers - incl. Number Bricks Animals Vehicles & Play Food - Birthday Gift for 1+ Year Old Boys & Girls - 10479
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1mo ago

LEGO DUPLO Brick Box - Educational Stacking Toys for 1+ Year Old Boys & Girls - incl. Colourful Number Bricks a Car & 2 Figures plus Toy Storage - 10913
- Price
- £14.14
- Rating
- 4.8/5
- Reviews
- 18,828
- Age
- 6y ago

ShineFinder Large Building Blocks Compatible With Duplo Set for Toddlers From 3 Years With Stone Box Creative Play Educational Toy
- Price
- £20.08
- Rating
- 4.5/5
- Reviews
- 1,260
- Age
- 4y ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago
Trending
90-day click momentum
LEGO DUPLO Colourful Creative Box - Educational Fine Motor Skills Toy for Toddlers - incl. Number Bricks Animals Vehicles & Play Food - Birthday Gift for 1+ Year Old Boys & Girls - 10479
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1mo ago

WYSWYG Big Building Blocks Set 70 Pcs Large Construction Bricks Compatible with Duplo Preschool STEM Educational Gifts for Boys Girls Age 3-6
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 1,808
- Age
- 3y ago

ABOHU Big Building Blocks Set 70 Pcs Large Building Bricks Set Compatible with Duplo Building Bricks Kid STEM Toys for Ages 4 5 6 Years Old A Great Big Blocks Gifts for Boys and Girls
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

LEGO DUPLO Creative Vehicles - Educational Sorting Toy for Toddlers w/Cars & Trucks - Fine Motor Skills Development Set - Birthday Gift for 1+ Year Old Babies Boys & Girls - 10474
- Price
- £11.55
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6mo ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago
Newest
by launch date
LEGO DUPLO Colourful Creative Box - Educational Fine Motor Skills Toy for Toddlers - incl. Number Bricks Animals Vehicles & Play Food - Birthday Gift for 1+ Year Old Boys & Girls - 10479
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1mo ago

LEGO DUPLO Creative Vehicles - Educational Sorting Toy for Toddlers w/Cars & Trucks - Fine Motor Skills Development Set - Birthday Gift for 1+ Year Old Babies Boys & Girls - 10474
- Price
- £11.55
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6mo ago

ABOHU Big Building Blocks Set 70 Pcs Large Building Bricks Set Compatible with Duplo Building Bricks Kid STEM Toys for Ages 4 5 6 Years Old A Great Big Blocks Gifts for Boys and Girls
- Price
- £9.60
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

ABOHU Big Building Blocks Set 246 Pcs Large Building Bricks Set Compatible with Duplo Building Bricks Kid STEM Toys for Ages 4 5 6 Years Old A Great Big Blocks Gifts for Boys and Girls
- Price
- £14.71
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

HIUME Large Building Block Set 150 Building Blocks Compatible with Duplo Building Bricks and Top Brands Suitable for Children Aged 3 4 5 6 Years A Great Building Block Gift for Boys and Girls.
- Price
- £18.07
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
141
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
4%
- LEGO59%
- shineFinder10%
- Mega Bloks9%
- WYSWYG6%
- HIUME6%
- burgkidz5%
- Open — no brand owns it (1 brand, 4%)
Demand
Duplo Bricks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Duplo Bricks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duplo blocks22K/yr
- duplo bricks15K/yr
- duplo box11K/yr
- lego duplo box5K/yr
- duplo brick box5K/yr
- duplo building blocks5K/yr
Reviews and returns
What reviews say buyers love and hate about Duplo Bricks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But it's also expensive
Expensive
not worth the money
free imagination it was a waste of money
They are slightly tinner than the original brand blocks
However difficult to carry in luggage to take abroad as present for niece
was quite bigger than I thought
Bigger than I thought, am impressed
Love
Good toy
Hours of entertainment
Great fun
Excellent value
Good value
reasonably priced
Excellent product
Good quality bricks
The good quality you would expect of Lego product
Perfect gift for my little grandson
Great present
Birthday gift
Creative
Good for creative learning
This is a good and creative set
Return
0.6% Return rate 39% Fixable by listing
was quite bigger than I thought
Bigger than I thought, am impressed
But it's also expensive
Expensive
not worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duplo Bricks questions
Answered from the same tracked data.









