Duplo Base Plates
FailThe top 5 brands take 100% of clicks, so Duplo Base Plates is a Fail.
- Flapen Score
- 30 / 100Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 4430
- Market size
- £36K/yr36K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 34 sellers
Flapen Score
Duplo Base Plates against its category
The dotted line is the Toys & Games average. Past it, Duplo Base Plates is stronger. Inside it, weaker.
Market
The Duplo Base Plates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Duplo Base Plates 36K times last year and spent an estimated £36K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £36Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- duplo base plates15K searches a year
02 · Price
A sale here is worth £12.37.
Listings sell for £12.37 on average, from £7.66 to £20.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £12.37 that is £3K to £6K a year per listing.
- Average price
- £12.37under the $15 to $100 sweet spot
- Price range
- £7.66–£20.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #572 within Building & Construction Toys. It carries 1,350 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #572in Building & Construction Toys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,350per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Duplo Base Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO DUPLO Green Building Plate - Montessori Toy for 1+ year old Boys & Girls - Bricks Display Base for Toddlers Building Toys - Birthday Gift Idea - 10460
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 878
- Age
- 1y ago

WYSWYG 2 Pcs Large Building Block Baseplates (10 x 10 / 25.5cm) | Big Brick Construction Boards | 16x16 Studs Green Base Plates Compatible with All Leading Brands | Kids Ages 3+
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3y ago

Unvtap 3 Pack Classic Baseplates Blocks Base Plates 25.5 x 19 cm Building Boards 10 x 7 inches Building Mat Block Display Board Compatible Boards for Creative Play for Toddlers
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

Green Building Block Base Plate 38.1 x 26.7 cm Compatible w/Large Blocks
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 1,383
- Age
- 7y ago

LEGO 10980 DUPLO Green Building Base Plate Construction Toy for Toddlers and Kids Build and Display Board
- Price
- £20.37
- Rating
- 4.8/5
- Reviews
- 4,627
- Age
- 4y ago
Trending
90-day click momentum
4 Multicolor Building Block Base Plates 38.1 x 26.7 cm for Large Blocks
- Price
- £17.49
- Rating
- 4.7/5
- Reviews
- 1,010
- Age
- 7y ago

Unvtap 3 Pack Classic Baseplates Blocks Base Plates 25.5 x 19 cm Building Boards 10 x 7 inches Building Mat Block Display Board Compatible Boards for Creative Play for Toddlers
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

LEGO DUPLO Green Building Plate - Montessori Toy for 1+ year old Boys & Girls - Bricks Display Base for Toddlers Building Toys - Birthday Gift Idea - 10460
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 878
- Age
- 1y ago

WYSWYG 2 Pcs Large Building Block Baseplates (10 x 10 / 25.5cm) | Big Brick Construction Boards | 16x16 Studs Green Base Plates Compatible with All Leading Brands | Kids Ages 3+
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3y ago

Green Building Block Base Plate 38.1 x 26.7 cm Compatible w/Large Blocks
- Price
- £8.54
- Rating
- 4.6/5
- Reviews
- 1,383
- Age
- 7y ago
Newest
by launch date
LEGO DUPLO Green Building Plate - Montessori Toy for 1+ year old Boys & Girls - Bricks Display Base for Toddlers Building Toys - Birthday Gift Idea - 10460
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 878
- Age
- 1y ago

Unvtap 3 Pack Classic Baseplates Blocks Base Plates 25.5 x 19 cm Building Boards 10 x 7 inches Building Mat Block Display Board Compatible Boards for Creative Play for Toddlers
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

WYSWYG 2 Pcs Large Building Block Baseplates (10 x 10 / 25.5cm) | Big Brick Construction Boards | 16x16 Studs Green Base Plates Compatible with All Leading Brands | Kids Ages 3+
- Price
- £11.13
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3y ago

LEGO 10980 DUPLO Green Building Base Plate Construction Toy for Toddlers and Kids Build and Display Board
- Price
- £20.37
- Rating
- 4.8/5
- Reviews
- 4,627
- Age
- 4y ago

2 Green Building Block Plates 38.1 x 26.7 cm Compatible w/Large Blocks
- Price
- £12.49
- Rating
- 4.6/5
- Reviews
- 1,383
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- LEGO62%
- APOSTROPHE Games16%
- WYSWYG13%
- Unvtap8%
- Open — no brand owns it (0%)
Demand
Duplo Base Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Duplo Base Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duplo base plates15K/yr
- duplo board7K/yr
- duplo base plate6K/yr
- duplo base5K/yr
- duplo mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Duplo Base Plates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very expensive for the size of this single piece of Duplo
expensive for a single base plate
My biggest criticism is the cost
not same shape as picture
Picture of board shows it to be square
One thing that surprised me is how thin the base plate is
One thing that surprised me is how thin the base plate is
Its noticeably thinner than the moulded bases that come with some DUPLO sets
Love
Good quality and size flat surface to build on, compatible with Duplo and Bloxx/similar
Duplo compatible base plates
Duplo bricks are compatible
Great quality as always from Lego
Good quality and value
Great product
My grandson loves the colours to build his Jurassic park
fantastic value for money
Fanatic value
Present for my grandson
Great Lego product Bought as a gift
Return
1.4% Return rate 73% Fixable by listing
Very expensive for the size of this single piece of Duplo
expensive for a single base plate
My biggest criticism is the cost
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duplo Base Plates questions
Answered from the same tracked data.









