Duplo 1 Year Old
FailThe top 5 brands take 100% of clicks, so Duplo 1 Year Old is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £105K/yr136K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 65%top-5 click share · 2 brands · 170 sellers
Flapen Score
Duplo 1 Year Old against its category
The dotted line is the Toys & Games average. Past it, Duplo 1 Year Old is stronger. Inside it, weaker.
Market
The Duplo 1 Year Old market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Duplo 1 Year Old 136K times last year and spent an estimated £105K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £105Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- duplo 1 year old54K searches a year
02 · Price
A sale here is worth £13.47.
Listings sell for £13.47 on average, from £6.48 to £28.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.47 that is £3K to £7K a year per listing.
- Average price
- £13.47under the $15 to $100 sweet spot
- Price range
- £6.48–£28.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #265 within Baby & Toddler Toys. It carries 8,945 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #265in Baby & Toddler Toys
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,945per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Duplo 1 Year Old products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO DUPLO Number Train - Learn To Count - Educational Learning Toy for Toddlers - incl. Colourful Number Bricks and 2 Figures - Gift for 1+ Year Old Boys & Girls - 10954
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 8,421
- Age
- 5y ago

LEGO DUPLO Creative Vehicles - Educational Sorting Toy for Toddlers w/Cars & Trucks - Fine Motor Skills Development Set - Birthday Gift for 1+ Year Old Babies Boys & Girls - 10474
- Price
- £11.55
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6mo ago

LEGO DUPLO Brick Box - Educational Stacking Toys for 1+ Year Old Boys & Girls - incl. Colourful Number Bricks a Car & 2 Figures plus Toy Storage - 10913
- Price
- £14.14
- Rating
- 4.8/5
- Reviews
- 18,828
- Age
- 6y ago

LEGO DUPLO Deluxe Brick Box - Fine Motor Skills Toys for 1+ Year Old Boys & Girls - incl. a Car Number Bricks & Animal Figures plus Toy Storage - 10914
- Price
- £28.24
- Rating
- 4.8/5
- Reviews
- 18,828
- Age
- 6y ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago
Trending
estimated 90-day click momentum
LEGO DUPLO Colourful Creative Box - Educational Fine Motor Skills Toy for Toddlers - incl. Number Bricks Animals Vehicles & Play Food - Birthday Gift for 1+ Year Old Boys & Girls - 10479
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1mo ago

LEGO DUPLO Creative Vehicles - Educational Sorting Toy for Toddlers w/Cars & Trucks - Fine Motor Skills Development Set - Birthday Gift for 1+ Year Old Babies Boys & Girls - 10474
- Price
- £11.55
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6mo ago

LEGO DUPLO 3 in 1 Construction Vehicles - Educational Montessori Toy for Toddlers w/Trucks Excavator Digger & Loader - Birthday Gift Idea for 2+ Year Old Boys & Girls - 10475
- Price
- £12.31
- Rating
- 4.8/5
- Reviews
- 290
- Age
- 6mo ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago

LEGO DUPLO Number Train - Learn To Count - Educational Learning Toy for Toddlers - incl. Colourful Number Bricks and 2 Figures - Gift for 1+ Year Old Boys & Girls - 10954
- Price
- £10.66
- Rating
- 4.8/5
- Reviews
- 8,421
- Age
- 5y ago
Newest
by launch date
LEGO DUPLO Colourful Creative Box - Educational Fine Motor Skills Toy for Toddlers - incl. Number Bricks Animals Vehicles & Play Food - Birthday Gift for 1+ Year Old Boys & Girls - 10479
- Price
- £14.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1mo ago

LEGO DUPLO Creative Vehicles - Educational Sorting Toy for Toddlers w/Cars & Trucks - Fine Motor Skills Development Set - Birthday Gift for 1+ Year Old Babies Boys & Girls - 10474
- Price
- £11.55
- Rating
- 4.7/5
- Reviews
- 389
- Age
- 6mo ago

LEGO DUPLO 3 in 1 Construction Vehicles - Educational Montessori Toy for Toddlers w/Trucks Excavator Digger & Loader - Birthday Gift Idea for 2+ Year Old Boys & Girls - 10475
- Price
- £12.31
- Rating
- 4.8/5
- Reviews
- 290
- Age
- 6mo ago

LEGO DUPLO Shape Sorter: Puppy House - Educational Sorting Toy for Toddlers with Colourful Bricks in Various Shapes - Fine Motor Skill Development Set for 18 Month Old Girls & Boys - 10441
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 410
- Age
- 1y ago

LEGO DUPLO | Disney Winnie the Poohs Birthday Party - Fine Motor Skills Toy for 1+ Year Old Toddlers Girls & Boys - Number Bricks and 3 Animal Figures incl. Tigger and Piglet - 10457
- Price
- £10.75
- Rating
- 4.7/5
- Reviews
- 322
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
170
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- LEGO90%
- Mega Bloks10%
Demand
Duplo 1 Year Old search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Duplo 1 Year Old search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- duplo 1 year old54K/yr
- duplo 1+ year old39K/yr
- lego duplo 1+ year old18K/yr
- lego duplo 1 year old10K/yr
- baby lego8K/yr
- lego baby7K/yr
Reviews and returns
What reviews say buyers love and hate about Duplo 1 Year Old
We read the reviews and the return reasons for every product selling here.
“But it's also expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duplo 1 Year Old questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









