Skip to content

Duplo 1 Year Old

Fail

The top 5 brands take 100% of clicks, so Duplo 1 Year Old is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£105K/yr136K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
65%top-5 click share · 2 brands · 170 sellers

Flapen Score

Duplo 1 Year Old against its category

The dotted line is the Toys & Games average. Past it, Duplo 1 Year Old is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duplo 1 Year Old market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duplo 1 Year Old 136K times last year and spent an estimated £105K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
5.7%
Market size, estimated
£105Ka year
Peak month
December3.6× the quietest month
Top search term
duplo 1 year old54K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £6.48 to £28.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.47 that is £3K to £7K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£6.48–£28.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #265 within Baby & Toddler Toys. It carries 8,945 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#265in Baby & Toddler Toys
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,945per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Duplo 1 Year Old products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

170

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • LEGO90%
  • Mega Bloks10%

Demand

Duplo 1 Year Old search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Duplo 1 Year Old search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duplo 1 year old54K/yr
  • duplo 1+ year old39K/yr
  • lego duplo 1+ year old18K/yr
  • lego duplo 1 year old10K/yr
  • baby lego8K/yr
  • lego baby7K/yr

Reviews and returns

What reviews say buyers love and hate about Duplo 1 Year Old

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.05

But it's also expensive

Expensive

On the pricey side of things by a

Advertised Vs Actual Product6%−0.01

Deceptive

Print Quality6%−0.01

Only one of them has been printed correctly

Size-Overall4%−0.03

was quite bigger than I thought

Bigger than I thought, am impressed

Strength4%+0.13

although the bag could be a bit sturdier

its not really sturdy

Love

Fun/Entertainment Experience23%+1.85

Good toy

Hours of entertainment

Great fun

Value For Money20%−0.05

Excellent value

Well worth the money

Good value

Gifting Purpose11%+0.51

Great gift, highly recommend

Excellent gift

Birthday gift

Quality-Overall9%+0.51

Amazing quality

Excellent product

Good products

Size-Overall6%−0.03

Good size

not overly large nor too tiny

Sizeable

Return

0.7% Return rate 27% Fixable by listing

Gifting Purpose34%██▆█▆▅
Size-Overall20%█▂▅▆▅▄

was quite bigger than I thought

Bigger than I thought, am impressed

Quality-Overall11%▁▅▂▁█▄
Value For Money10%▁▄▇▁█▆

But it's also expensive

Expensive

On the pricey side of things by a

Defective Material/Parts7%▁█▆▆▂▄

FAQ

Common Duplo 1 Year Old questions

Answered from the same tracked data.