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Duplo 1 Year Old

Fail

The top 5 brands take 100% of clicks, so Duplo 1 Year Old is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£105K/yr136K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
65%top-5 click share · 2 brands · 170 sellers

Flapen Score

Duplo 1 Year Old against its category

The dotted line is the Toys & Games average. Past it, Duplo 1 Year Old is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duplo 1 Year Old market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duplo 1 Year Old 136K times last year and spent an estimated £105K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
5.7%
Market size, estimated
£105Ka year
Peak month
December3.6× the quietest month
Top search term
duplo 1 year old54K searches a year

02 · Price

A sale here is worth £13.47.

Listings sell for £13.47 on average, from £6.48 to £28.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.47 that is £3K to £7K a year per listing.

Average price
£13.47under the $15 to $100 sweet spot
Price range
£6.48–£28.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #265 within Baby & Toddler Toys. It carries 8,945 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#265in Baby & Toddler Toys
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,945per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Duplo 1 Year Old products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

170

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • LEGO90%
  • Mega Bloks10%

Demand

Duplo 1 Year Old search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Duplo 1 Year Old search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • duplo 1 year old54K/yr
  • duplo 1+ year old39K/yr
  • lego duplo 1+ year old18K/yr
  • lego duplo 1 year old10K/yr
  • baby lego8K/yr
  • lego baby7K/yr

Reviews and returns

What reviews say buyers love and hate about Duplo 1 Year Old

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
34%of negative reviews mention “Value For Money”
0.7%of orders come back
“But it's also expensive”
A buyer, on “Value For Money”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Duplo 1 Year Old questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data