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Dungeons and Dragons Starter Set

Fail

The top 5 products take 100% of clicks, so Dungeons and Dragons Starter Set is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£111K/yr143K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 48 sellers

Flapen Score

Dungeons and Dragons Starter Set against its category

The dotted line is the Toys & Games average. Past it, Dungeons and Dragons Starter Set is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dungeons and Dragons Starter Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dungeons and Dragons Starter Set 143K times last year and spent an estimated £111K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
2.5%
Market size, estimated
£111Ka year
Peak month
December3.9× the quietest month
Top search term
dungeons and dragons starter set79K searches a year

02 · Price

A sale here is worth £31.14.

Listings sell for £31.14 on average, from £25.73 to £35.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At £31.14 that is £31K to £39K a year per listing.

Average price
£31.14inside the $15 to $100 sweet spot
Price range
£25.73–£35.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
£31K–£39K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #201 within Games & Accessories. It carries 1,124 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#201in Games & Accessories
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dungeons and Dragons Starter Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£89K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

48

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons91%
  • CZYY9%
  • Open — no brand owns it (0%)

Demand

Dungeons and Dragons Starter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Dungeons and Dragons Starter Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dungeons and dragons starter set79K/yr
  • dnd starter set30K/yr
  • d&d starter set19K/yr
  • d and d starter set8K/yr
  • dnd essentials kit3K/yr
  • dnd starter set 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Dungeons and Dragons Starter Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Product Condition”
1.0%of orders come back
“looks used”
A buyer, on “Product Condition”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dungeons and Dragons Starter Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data