How competitive is the Dungeons and Dragons Starter Set niche on Amazon United Kingdom?

2 brands and 48 sellers compete in Dungeons and Dragons Starter Set on Amazon United Kingdom. The top 5 Dungeons and Dragons Starter Set products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Dungeons and Dragons Starter Set?

Dungeons and Dragons Starter Set buyers on Amazon United Kingdom complain most about Product Condition, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 1.0%.

What does it cost to enter the Dungeons and Dragons Starter Set niche?

Dungeons and Dragons Starter Set sells for £31.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £25.73–£35.37. The average incumbent carries 1,124 reviews — the moat a new listing must climb.

Dungeons and Dragons Starter Set

a concentrated shelf (top 5 take 100% of clicks) — Dungeons and Dragons Starter Set doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dungeons and Dragons Starter Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dungeons and Dragons Starter Set is a £111K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.

Dungeons and Dragons Starter Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.9% over the last 90 days and 2.5% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr5K

Search volume / yr-41.9%143K

Conversion rate2.5%

Avg price£31.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 48

Top-5 product click share100%

Open market0%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top Dungeons and Dragons Starter Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Price: £35.02
Rating: 4.8/5
Reviews: 905
Age: 1y ago

CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice

Price: £28.43
Rating: 4.7/5
Reviews: 297
Age: 1y ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+

Price: £35.37
Rating: 4.8/5
Reviews: 999
Age: 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)

Price: £25.73
Rating: 4.5/5
Reviews: 2,294
Age: 2y ago

Newest

by launch date

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+

Price: £35.37
Rating: 4.8/5
Reviews: 999
Age: 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Price: £35.02
Rating: 4.8/5
Reviews: 905
Age: 1y ago

CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice

Price: £28.43
Rating: 4.7/5
Reviews: 297
Age: 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)

Price: £25.73
Rating: 4.5/5
Reviews: 2,294
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Dungeons & Dragons91%
CZYY9%
Open — no brand owns it (0%)

Dungeons and Dragons Starter Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume143KCVR2.5%Products4Brands2Top 5 Brands100%OOS Rate23.1%Rating4.7★Reviews1,124Avg BSR#201

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Top Dungeons and Dragons Starter Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dungeons and dragons starter set79K/yr -42.3%2.8% conv.
dnd starter set30K/yr -37.3%1.5% conv.
d&d starter set19K/yr -41.5%1.9% conv.
d and d starter set8K/yr -44.8%1.5% conv.
dnd essentials kit3K/yr -44.9%0.5% conv.
dnd starter set 20254K/yr -94.8%5.0% conv.

What reviews say buyers love and hate about Dungeons and Dragons Starter Set

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Fun/Entertainment Experience23%

“Great game”

Gifting Purpose14%

“Birthday Gift”

Value For Money14%

“Great value”

Suitability Beginner12%

“very informative for the beginner”

Instructions/User Manual/Troubleshooting11%

“The instructions are clear and helpful, especially when you are completely new to the game”

What buyers complain about

100% of reviews

Product Condition33%

“looks used”

Value For Money17%

“Quite expensive”

Durability17%

“beginning to fall out”

Quality-Overall17%

“Poor quality”

Weight Heavy17%

“Super heavy”

Dungeons and Dragons Starter Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition

24%

2Scratch Resistance

19%

3Gifting Purpose

10%

4Defective Material/Parts

5Quality-Overall

Common Dungeons and Dragons Starter Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dungeons and Dragons Starter Set 32/100 on Amazon United Kingdom — Skip it. The niche generates £111K/yr across 4 tracked products. Search demand moved -41.9% over the last 90 days.