Dungeons and Dragons Starter Set
FailThe top 5 products take 100% of clicks, so Dungeons and Dragons Starter Set is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £111K/yr143K searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 48 sellers
Flapen Score
Dungeons and Dragons Starter Set against its category
The dotted line is the Toys & Games average. Past it, Dungeons and Dragons Starter Set is stronger. Inside it, weaker.
Market
The Dungeons and Dragons Starter Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dungeons and Dragons Starter Set 143K times last year and spent an estimated £111K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £111Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- dungeons and dragons starter set79K searches a year
02 · Price
A sale here is worth £31.14.
Listings sell for £31.14 on average, from £25.73 to £35.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At £31.14 that is £31K to £39K a year per listing.
- Average price
- £31.14inside the $15 to $100 sweet spot
- Price range
- £25.73–£35.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £31K–£39K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #201 within Games & Accessories. It carries 1,124 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #201in Games & Accessories
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,124per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Dungeons and Dragons Starter Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago

CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice
- Price
- £28.43
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
- Price
- £35.37
- Rating
- 4.8/5
- Reviews
- 999
- Age
- 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
- Price
- £25.73
- Rating
- 4.5/5
- Reviews
- 2,294
- Age
- 2y ago
Trending
estimated 90-day click momentum
CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice
- Price
- £28.43
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
- Price
- £25.73
- Rating
- 4.5/5
- Reviews
- 2,294
- Age
- 2y ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
- Price
- £35.37
- Rating
- 4.8/5
- Reviews
- 999
- Age
- 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago
Newest
by launch date
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
- Price
- £35.37
- Rating
- 4.8/5
- Reviews
- 999
- Age
- 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago

CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice
- Price
- £28.43
- Rating
- 4.7/5
- Reviews
- 297
- Age
- 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
- Price
- £25.73
- Rating
- 4.5/5
- Reviews
- 2,294
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Dungeons & Dragons91%
- CZYY9%
- Open — no brand owns it (0%)
Demand
Dungeons and Dragons Starter Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Dungeons and Dragons Starter Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dungeons and dragons starter set79K/yr
- dnd starter set30K/yr
- d&d starter set19K/yr
- d and d starter set8K/yr
- dnd essentials kit3K/yr
- dnd starter set 20254K/yr
Reviews and returns
What reviews say buyers love and hate about Dungeons and Dragons Starter Set
We read the reviews and the return reasons for every product selling here.
“looks used”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dungeons and Dragons Starter Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









