dungeons and dragons starter set
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£31.14avg listing price — sweet spot $15–$100
Price range
Incredible£25.73–£35.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good1,123.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£111K£111K/yr · 143K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dungeons and dragons starter set is a £111K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dungeons and dragons starter set market data
- Units sold / yr
- 4K–5K
- avg 1,000–1,250/product
- Revenue / yr
- £125K–£156K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 23.1%
- Avg brand age
- 37 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dungeons & Dragons91%
- CZYY9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Top dungeons and dragons starter set search terms
- dungeons and dragons starter set79K/yr
- dnd starter set30K/yr
- d&d starter set19K/yr
- d and d starter set8K/yr
- dnd essentials kit3K/yr
- dnd starter set 20254K/yr
Top dungeons and dragons starter set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dungeons & Dragons Starter Set: Heroes of the Borderlands
Dungeons & Dragons£35.024.8★905 rev
CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice
CZYY£28.434.7★297 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.374.8★999 rev
2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
Dungeons & Dragons£25.734.5★2,294 rev
Newest
by launch dateDungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.37999 rev
Dungeons & Dragons Starter Set: Heroes of the Borderlands
Dungeons & Dragons£35.02905 rev
CZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice
CZYY£28.43297 rev
2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
Dungeons & Dragons£25.732,294 rev
Trending
90-day click momentumCZYY RPG Starter Set Foldable Battle Mat DM Screen Game Tokens & Dice
CZYY£28.434.7★
2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
Dungeons & Dragons£25.734.5★
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.374.8★
Dungeons & Dragons Starter Set: Heroes of the Borderlands
Dungeons & Dragons£35.024.8★
What buyers say about dungeons and dragons starter set
What buyers praise and complain about, mined from review topics.What buyers love
“Great game”
“Birthday Gift”
“Great value”
“very informative for the beginner”
“The instructions are clear and helpful, especially when you are completely new to the game”
“Great quality”
“It looka amazing, the designs and pictures are top quality”
“as most of the players I know say that the previous edition was a better game”
“I found it easier once I stopped worrying about getting everything perfect”
What buyers complain about
“looks used”
“Quite expensive”
“beginning to fall out”
“Poor quality”
“Super heavy”
Top return reasons
Common questions
- Is dungeons and dragons starter set profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 4 tracked products. 90-day search growth is -41.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the dungeons and dragons starter set niche?
- 2 brands and 48 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dungeons and dragons starter set?
- Top complaints mined from reviews: Product Condition, Value For Money, Durability. The return rate is 1.0%.
- When does demand for dungeons and dragons starter set peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the dungeons and dragons starter set niche?
- Listings span £25.73–£35.37; the average listing price is £31.14 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.