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Dungeons and Dragons Starter Set

Fail

The top 5 products take 100% of clicks, so Dungeons and Dragons Starter Set is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£111K/yr143K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 48 sellers

Flapen Score

Dungeons and Dragons Starter Set against its category

The dotted line is the Toys & Games average. Past it, Dungeons and Dragons Starter Set is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dungeons and Dragons Starter Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dungeons and Dragons Starter Set 143K times last year and spent an estimated £111K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
2.5%
Market size, estimated
£111Ka year
Peak month
December3.9× the quietest month
Top search term
dungeons and dragons starter set79K searches a year

02 · Price

A sale here is worth £31.14.

Listings sell for £31.14 on average, from £25.73 to £35.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At £31.14 that is £31K to £39K a year per listing.

Average price
£31.14inside the $15 to $100 sweet spot
Price range
£25.73–£35.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
1,000–1,250
Revenue per listing a year
£31K–£39K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #201 within Games & Accessories. It carries 1,124 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#201in Games & Accessories
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,124per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dungeons and Dragons Starter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£89K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons91%
  • CZYY9%
  • Open — no brand owns it (0%)

Demand

Dungeons and Dragons Starter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Dungeons and Dragons Starter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dungeons and dragons starter set79K/yr
  • dnd starter set30K/yr
  • d&d starter set19K/yr
  • d and d starter set8K/yr
  • dnd essentials kit3K/yr
  • dnd starter set 20254K/yr

Reviews and returns

What reviews say buyers love and hate about Dungeons and Dragons Starter Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Product Condition33%−0.12

looks used

looks pretty worn too

Value For Money17%+1.14

Quite expensive

Durability17%−0.06

beginning to fall out

Quality-Overall17%−0.03

Poor quality

Weight Heavy17%+0.25

Super heavy

Its SUPER HEAVY like seriously

Love

Fun/Entertainment Experience23%+1.42

Great game

the monsters cards are just awesome

Great fun

Gifting Purpose14%+0.82

Birthday Gift

A great gift for anyone into fantasy or medieval things

Perfect gift for any stranger things fan

Value For Money14%+1.14

Great value

It was great value

reasonable price

Suitability Beginner12%+0.67

very informative for the beginner

Great for beginners

Perfect beginner kit

Instructions/User Manual/Troubleshooting11%

The instructions are clear and helpful, especially when you are completely new to the game

This guide is great for me

very informative for the beginner

Return

1.0% Return rate 4% Fixable by listing

Product Condition24%█▄█▆▁▂

looks used

looks pretty worn too

Scratch Resistance19%▁▁▁▁▄█
Gifting Purpose10%▁█▁▁▁▆
Defective Material/Parts9%▁▅█▁▅▁
Quality-Overall5%▁▅█▁▁▁

Poor quality

FAQ

Common Dungeons and Dragons Starter Set questions

Answered from the same tracked data.