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Dungeons and Dragons Board Game

Fail

Demand is soft, at -49.2% this quarter, so Dungeons and Dragons Board Game is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£30K/yr41K searches / yr
90-day growth
-49.2%search demand this quarter
Competition
91%top-5 click share · 5 brands · 65 sellers

Flapen Score

Dungeons and Dragons Board Game against its category

The dotted line is the Toys & Games average. Past it, Dungeons and Dragons Board Game is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dungeons and Dragons Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dungeons and Dragons Board Game 41K times last year and spent an estimated £30K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-49.2%
Conversion, latest week
2.9%
Market size, estimated
£30Ka year
Top search term
dungeons and dragons board game31K searches a year

02 · Price

A sale here is worth £25.37.

Listings sell for £25.37 on average, from £15.04 to £48.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £25.37 that is £0 to £3K a year per listing.

Average price
£25.37inside the $15 to $100 sweet spot
Price range
£15.04–£48.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #677 within Games & Accessories. It carries 1,933 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#677in Games & Accessories
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,933per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dungeons and Dragons Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons42%
  • Ravensburger34%
  • Hasbro Gaming14%
  • Avalon Hill7%
  • Monopoly2%
  • Open — no brand owns it (0%)

Demand

Dungeons and Dragons Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.0× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Dungeons and Dragons Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+0.98

Price has dropped since I brought it

Quite expensive

Ease Of Use25%+0.53

Confusing, not as straightforward as something like monopoly

Weight Heavy25%+0.20

Super heavy

Its SUPER HEAVY like seriously

Love

Fun/Entertainment Experience40%−0.15

Fun little game

Brilliant fun

Very fun game

Quality-Overall11%+0.73

High quality tokens and board, really fun

Great quality

It looka amazing, the designs and pictures are top quality

Gifting Purpose11%+0.73

It's a gift

Birthday Gift

Perfect gift for any stranger things fan

Design-Overall9%+0.61

a very aesthetically appealing parts to it

nice design

The artwork is really good

Suitability Beginner8%+0.53

very informative for the beginner

Great for beginners

Perfect beginner kit

Return

0.8% Return rate 7% Fixable by listing

Gifting Purpose21%█▁▅▁▁▅
Product Condition17%▁▁▄▄█▁
Defective Material/Parts17%▁███▁▁
Cushion8%▁▁▁▁▁█
Quality-Overall8%▁▁██▁▁

FAQ

Common Dungeons and Dragons Board Game questions

Answered from the same tracked data.