Dungeons and Dragons Board Game
FailDemand is soft, at -49.2% this quarter, so Dungeons and Dragons Board Game is a Fail.
- Flapen Score
- 29 / 100Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 4429
- Market size
- £30K/yr41K searches / yr
- 90-day growth
- -49.2%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 65 sellers
Flapen Score
Dungeons and Dragons Board Game against its category
The dotted line is the Toys & Games average. Past it, Dungeons and Dragons Board Game is stronger. Inside it, weaker.
Market
The Dungeons and Dragons Board Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dungeons and Dragons Board Game 41K times last year and spent an estimated £30K. All 5 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -49.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £30Ka year
- Top search term
- dungeons and dragons board game31K searches a year
02 · Price
A sale here is worth £25.37.
Listings sell for £25.37 on average, from £15.04 to £48.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £25.37 that is £0 to £3K a year per listing.
- Average price
- £25.37inside the $15 to $100 sweet spot
- Price range
- £15.04–£48.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #677 within Games & Accessories. It carries 1,933 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #677in Games & Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,933per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dungeons and Dragons Board Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
- Price
- £22.12
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago

Hasbro Dungeons & Dragons Adventure Begins Board Game | 2-4 Players
- Price
- £48.72
- Rating
- 4.6/5
- Reviews
- 3,651
- Age
- 6y ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
- Price
- £35.37
- Rating
- 4.8/5
- Reviews
- 999
- Age
- 1y ago

Avalon Hill Dungeons & Dragons: The Yawning Portal Game D&D Strategy Board for 1-4 Players Games Family F6647 Multicolor
- Price
- £15.52
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 3y ago
Trending
90-day click momentum
Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
- Price
- £15.04
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3mo ago

Dungeons & Dragons Dungeon Mayhem Card Game: Monster Madness
- Price
- £18.91
- Rating
- 4.8/5
- Reviews
- 5,184
- Age
- 6y ago

Avalon Hill Heroquest The Mage of Mirror Quest Pack Roleplaying Game Requires System to Play for ages 14+ F7539 Multicolor
- Price
- £21.12
- Rating
- 4.7/5
- Reviews
- 737
- Age
- 3y ago

Avalon Hill Dungeons & Dragons: The Yawning Portal Game D&D Strategy Board for 1-4 Players Games Family F6647 Multicolor
- Price
- £15.52
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 3y ago

Hasbro Dungeons & Dragons Adventure Begins Board Game | 2-4 Players
- Price
- £48.72
- Rating
- 4.6/5
- Reviews
- 3,651
- Age
- 6y ago
Newest
by launch date
Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
- Price
- £15.04
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3mo ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
- Price
- £35.37
- Rating
- 4.8/5
- Reviews
- 999
- Age
- 1y ago

Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
- Price
- £22.12
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago

Monopoly Dungeons & Dragons: Honor Among Thieves Game Inspired by the Movie D&D Board Game for 2-5 Players
- Price
- £16.55
- Rating
- 4.6/5
- Reviews
- 5,231
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Dungeons & Dragons42%
- Ravensburger34%
- Hasbro Gaming14%
- Avalon Hill7%
- Monopoly2%
- Open — no brand owns it (0%)
Demand
Dungeons and Dragons Board Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 7.0× · 7 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Dungeons and Dragons Board Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Price has dropped since I brought it
Quite expensive
Confusing, not as straightforward as something like monopoly
Super heavy
Its SUPER HEAVY like seriously
Love
Fun little game
Brilliant fun
Very fun game
High quality tokens and board, really fun
Great quality
It looka amazing, the designs and pictures are top quality
It's a gift
Birthday Gift
Perfect gift for any stranger things fan
a very aesthetically appealing parts to it
nice design
The artwork is really good
very informative for the beginner
Great for beginners
Perfect beginner kit
Return
0.8% Return rate 7% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dungeons and Dragons Board Game questions
Answered from the same tracked data.









