How competitive is the Dungeons and Dragons Board Game niche on Amazon United Kingdom?

5 brands and 65 sellers compete in Dungeons and Dragons Board Game on Amazon United Kingdom. The top 5 Dungeons and Dragons Board Game products take 91% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Dungeons and Dragons Board Game niche?

Dungeons and Dragons Board Game sells for £25.37 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.04–£48.72. The average incumbent carries 1,933 reviews — the moat a new listing must climb.

Dungeons and Dragons Board Game

soft demand (-49.2% this quarter) — Dungeons and Dragons Board Game doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dungeons and Dragons Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dungeons and Dragons Board Game is a £30K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Dungeons and Dragons Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.2% over the last 90 days and 2.9% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr750

Search volume / yr-49.2%41K

Conversion rate2.9%

Avg price£25.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 65

Top-5 product click share91%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Dungeons and Dragons Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+

Price: £22.12
Rating: 4.6/5
Reviews: 350
Age: 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Price: £35.02
Rating: 4.8/5
Reviews: 905
Age: 1y ago

Hasbro Dungeons & Dragons Adventure Begins Board Game | 2-4 Players

Price: £48.72
Rating: 4.6/5
Reviews: 3,651
Age: 6y ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+

Price: £35.37
Rating: 4.8/5
Reviews: 999
Age: 1y ago

Avalon Hill Dungeons & Dragons: The Yawning Portal Game D&D Strategy Board for 1-4 Players Games Family F6647 Multicolor

Price: £15.52
Rating: 4.7/5
Reviews: 304
Age: 3y ago

Newest

by launch date

Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories

Price: £15.04
Rating: 4.3/5
Reviews: 32
Age: 3mo ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+

Price: £35.37
Rating: 4.8/5
Reviews: 999
Age: 1y ago

Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+

Price: £22.12
Rating: 4.6/5
Reviews: 350
Age: 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Price: £35.02
Rating: 4.8/5
Reviews: 905
Age: 1y ago

Monopoly Dungeons & Dragons: Honor Among Thieves Game Inspired by the Movie D&D Board Game for 2-5 Players

Price: £16.55
Rating: 4.6/5
Reviews: 5,231
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Dungeons & Dragons42%
Ravensburger34%
Hasbro Gaming14%
Avalon Hill7%
Monopoly2%
Open — no brand owns it (0%)

Dungeons and Dragons Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR2.9%Products9Brands5Top 5 Brands100%OOS Rate7.7%Rating4.7★Reviews1,933Avg BSR#677

What reviews say buyers love and hate about Dungeons and Dragons Board Game

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Fun/Entertainment Experience40%

“Fun little game”

Quality-Overall11%

“High quality tokens and board, really fun”

Gifting Purpose11%

“It's a gift”

Design-Overall9%

“a very aesthetically appealing parts to it”

Suitability Beginner8%

“very informative for the beginner”

What buyers complain about

100% of reviews

Value For Money50%

“Price has dropped since I brought it”

Ease Of Use25%

“Confusing, not as straightforward as something like monopoly”

Weight Heavy25%

“Super heavy”

Dungeons and Dragons Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

21%

2Product Condition

17%

3Defective Material/Parts

17%

4Cushion

5Quality-Overall

Common Dungeons and Dragons Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dungeons and Dragons Board Game 29/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -49.2% over the last 90 days.

Dungeons and Dragons Board Game buyers on Amazon United Kingdom complain most about Value For Money, Ease Of Use, Weight Heavy, the themes mined from the niche's reviews. Its return rate is 0.8%.