dungeons and dragons board game
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£25.37avg listing price — sweet spot $15–$100
Price range
Incredible£15.04–£48.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,932.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad£30K£30K/yr · 41K searches
Growth
Bad-49.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dungeons and dragons board game is a £30K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dungeons and dragons board game market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £13K–£19K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #677
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 22%
- Out of stock
- 7.7%
- Avg brand age
- 40 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Dungeons & Dragons42%
- Ravensburger34%
- Hasbro Gaming14%
- Avalon Hill7%
- Monopoly2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 30 weeks — -49.2% search growth over the last 90 days.Top dungeons and dragons board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
Ravensburger£22.124.6★350 rev
Dungeons & Dragons Starter Set: Heroes of the Borderlands
Dungeons & Dragons£35.024.8★905 rev
Hasbro Dungeons & Dragons Adventure Begins Board Game | 2-4 Players
Hasbro Gaming£48.724.6★3,651 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.374.8★999 rev
Avalon Hill Dungeons & Dragons: The Yawning Portal Game D&D Strategy Board for 1-4 Players Games Family F6647 Multicolor
Avalon Hill£15.524.7★304 rev
Newest
by launch date
Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
Dungeons & Dragons£15.0432 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+
Dungeons & Dragons£35.37999 rev
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
Ravensburger£22.12350 rev
Dungeons & Dragons Starter Set: Heroes of the Borderlands
Dungeons & Dragons£35.02905 rev
Monopoly Dungeons & Dragons: Honor Among Thieves Game Inspired by the Movie D&D Board Game for 2-5 Players
Monopoly£16.555,231 rev
Trending
90-day click momentumDungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
Dungeons & Dragons£15.044.3★
Dungeons & Dragons Dungeon Mayhem Card Game: Monster Madness
Dungeons & Dragons£18.914.8★
Avalon Hill Heroquest The Mage of Mirror Quest Pack Roleplaying Game Requires System to Play for ages 14+ F7539 Multicolor
Hasbro Gaming£21.124.7★
Avalon Hill Dungeons & Dragons: The Yawning Portal Game D&D Strategy Board for 1-4 Players Games Family F6647 Multicolor
Avalon Hill£15.524.7★
Hasbro Dungeons & Dragons Adventure Begins Board Game | 2-4 Players
Hasbro Gaming£48.724.6★
What buyers say about dungeons and dragons board game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun little game”
“High quality tokens and board, really fun”
“It's a gift”
“a very aesthetically appealing parts to it”
“very informative for the beginner”
“Great value”
“I found it easier once I stopped worrying about getting everything perfect”
“As advertised”
“The instructions are clear and helpful, especially when you are completely new to the game”
“Great fun for teams and couples”
What buyers complain about
“Price has dropped since I brought it”
“Confusing, not as straightforward as something like monopoly”
“Super heavy”
Top return reasons
Common questions
- Is dungeons and dragons board game profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -49.2%. Flapen's verdict: Skip it (29/100).
- How competitive is the dungeons and dragons board game niche?
- 5 brands and 65 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dungeons and dragons board game?
- Top complaints mined from reviews: Value For Money, Ease Of Use, Weight Heavy. The return rate is 0.8%.
- What does it cost to enter the dungeons and dragons board game niche?
- Listings span £15.04–£48.72; the average listing price is £25.37 (sweet spot $15–$100). The average incumbent carries 1,933 reviews — the moat a new listing must climb.