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Duck Teddy

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $75K a year here, so Duck Teddy is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£75K/yr206K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
34%top-5 click share · 41 brands · 84 sellers

Flapen Score

Duck Teddy against its category

The dotted line is the Toys & Games average. Past it, Duck Teddy is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Teddy 206K times last year and spent an estimated £75K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
3.2%
Market size, estimated
£75Ka year
Peak month
December2.6× the quietest month
Top search term
duck toy50K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £2.83 to £71.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.39 that is £1K to £3K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£2.83–£71.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #2,693 within Baby & Toddler Toys. It carries 1,077 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#2,693in Baby & Toddler Toys
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Duck Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

41 rising

Sellers

84

Top-5 brand share

38%

Top 20: 76%

Top-5 click share

34%

Top 20: 69%

Open market

58%

  • AURORA15%
  • Gubilacrum7%
  • JNGTKL6%
  • CEEGEWW6%
  • Living Nature4%
  • WaaRiuQ4%

Demand

Duck Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Duck Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck toy50K/yr
  • duck teddy50K/yr
  • duck plush33K/yr
  • duck soft toy10K/yr
  • jellycat duck16K/yr
  • toy duck7K/yr
  • duck teddy soft toy6K/yr
  • duck plush toy5K/yr
  • plush duck5K/yr
  • duck plushie4K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.11

Broke within an hour

Not durable

Falls apart

Quality-Overall16%

It was cheap so I shouldnt have expected great quality

Low quality

Poor quality, not suitable for a dog

Size-Overall12%+0.13

Bigger than I expected

It's small

The ducks are small

Advertised Vs Actual Product11%−0.08

does not look like the picture at all

Looked nothing like the picture

Nothing like the picture

Value For Money9%+0.31

over priced for what it actually is

Bit expensive for what it is

definitely not worth the price at all

Love

Fun/Entertainment Experience20%+1.77

Its a nice bath toy

Good fun

Great toy

Quality-Overall18%

Top quality cuddly toy

Very nice quality, solid build, safe batteries cover

Fantastic quality

Value For Money11%+0.31

Good price

Good value for money

Excellent value for money

Soft Feel11%

Really soft and fluffy, and great quality

Lovely soft toy

it is very soft

Gifting Purpose6%+0.64

Cute gift

given as a gift

Awesome gift

Return

0.7% Return rate 54% Fixable by listing

Size-Overall29%▁▅▆█▄▆

Bigger than I expected

It's small

The ducks are small

Advertised Vs Actual Product15%▁▃▂▃█▅

does not look like the picture at all

Looked nothing like the picture

Nothing like the picture

Quality-Overall13%█▄▄▃▃▃

It was cheap so I shouldnt have expected great quality

Low quality

Poor quality, not suitable for a dog

Functionality-Overall10%█▆▃▂▅▅

Doesn't turn on

Did not work

Mother duck didn't work at all

Defective Material/Parts3%█▃▆▄▃▅

FAQ

Common Duck Teddy questions

Answered from the same tracked data.