Skip to content

Drone

Pass

Drone scores 65 out of 100, a Pass. Shoppers spend an estimated $3.3M a year here, search demand grew +17.0% this quarter, and an estimated 3.8% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 44
Market size
£3.3M/yr3.1M searches / yr
90-day growth
+17.0%search demand this quarter
Competition
26%top-5 click share · 42 brands · 158 sellers

Flapen Score

Drone against its category

The dotted line is the Toys & Games average. Past it, Drone is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drone 3.1M times last year and spent an estimated £3.3M. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
1.0%
Market size, estimated
£3.3Ma year
Peak month
December3.6× the quietest month
Top search term
drone1.2M searches a year

02 · Price

A sale here is worth £106.91.

Listings sell for £106.91 on average, from £11.69 to £678.60. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £106.91 that is £27K to £53K a year per listing.

Average price
£106.91above the $15 to $100 sweet spot
Price range
£11.69–£678.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£27K–£53K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 45.5% of listings are out of stock. The average listing ranks #130 within Remote & App-Controlled Devices. It carries 1,420 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
91%
Out of stock, average day
45.5%
Average rank
#130in Remote & App-Controlled Devices
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,420per listing
Listings tracked
85

04 · Newcomers

25 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
25Amazon's first-year sales bar
Average brand age
26 months

Products

Top Drone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£66K£131K£197K£262K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

158

Est. top-5 brand share

51%

Top 20: 87%

Est. top-5 click share

26%

Top 20: 58%

Open market

44%

  • DJI24%
  • CHUBORY10%
  • AVIALOGIC6%
  • FERIETELF6%
  • NAFYRE5%
  • Huanchenda5%

Demand

Drone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Drone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drone1.2M/yr
  • drone with camera624K/yr
  • drones with camera 4k professional187K/yr
  • drones208K/yr
  • drone for kids172K/yr
  • mini drone104K/yr
  • fpv drone63K/yr
  • remote & app-controlled drones80K/yr
  • kids drone100K/yr
  • drones with camera for adults56K/yr

Reviews and returns

What reviews say buyers love and hate about Drone

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
12%of negative reviews mention “Quality-Overall”
3.8%of orders come back
“The quality looked cheap; buy cheap, get cheap I suppose”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Drone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data