Drone
PassDrone scores 65 out of 100, a Pass. Shoppers spend $3.3M a year here, search demand grew +17.0% this quarter, and returns run at 3.8% of orders.
- Flapen Score
- 65 / 100Top 3% of 1,773 Toys & Games niches · +21 vs the category median of 4465
- Market size
- £3.3M/yr3.1M searches / yr
- 90-day growth
- +17.0%search demand this quarter
- Competition
- 26%top-5 click share · 42 brands · 158 sellers
Flapen Score
Drone against its category
The dotted line is the Toys & Games average. Past it, Drone is stronger. Inside it, weaker.
Market
The Drone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Drone 3.1M times last year and spent an estimated £3.3M. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- +17.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £3.3Ma year
- Peak month
- December3.6× the quietest month
- Top search term
- drone1.2M searches a year
02 · Price
A sale here is worth £106.91.
Listings sell for £106.91 on average, from £11.69 to £678.60. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £106.91 that is £27K to £53K a year per listing.
- Average price
- £106.91above the $15 to $100 sweet spot
- Price range
- £11.69–£678.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £27K–£53K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 45.5% of listings are out of stock. The average listing ranks #130 within Remote & App-Controlled Devices. It carries 1,420 reviews at 3.95 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 91%
- Out of stock, average day
- 45.5%
- Average rank
- #130in Remote & App-Controlled Devices
- Average rating
- 3.95 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,420per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 25 of last year's 44 launches as successful.
44 products launched here in the last 12 months. Amazon counts 25 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 44
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Drone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DJI Mini 4K Camera Drone Combo Drone with 4K UHD Camera for Adults Under 249 g 3-Axis Gimbal Stabilization 10km Video Transmission Auto Return 2 Batteries for 62-Min Max Flight Time QuickShots
- Price
- £210.83
- Rating
- 4.5/5
- Reviews
- 7,924
- Age
- 1y ago
DJI Mini 4K Drone With 4K UHD Camera Under 249 g
- Price
- £179.71
- Rating
- 4.5/5
- Reviews
- 7,924
- Age
- 2y ago
DJI Neo Mini Drone with 4K UHD Camera for Adults 135g Self Flying Drone that Follows You Palm Takeoff Subject Tracking QuickShots Stabilized Video Built-In Propeller Guard (Controller-Free)
- Price
- £111.54
- Rating
- 4.6/5
- Reviews
- 11,017
- Age
- 1y ago
FERIETEL T29 C0 Drone with Camera 1080P Foldable Mini Drones for Kids & Adults RC Quadcopter for Beginners 30 Mins Flight Time Headless Mode 3D Flips 2x 1200mAh Batteries Kids Toy Gift
- Price
- £33.54
- Rating
- 4.0/5
- Reviews
- 353
- Age
- 8mo ago
Q10 Mini Drone with Camera for Kids and Adults 1080 HD FPV Foldable Quadcopter with Gravity Sensor Mode Headless Mode 3D Flips Voice and Gesture Control Kids Gift Toys for Boys Girls Black
- Price
- £31.81
- Rating
- 3.8/5
- Reviews
- 1,243
- Age
- 5y ago
Trending
90-day click momentum
Drone with Camera for Adults Drone with LCD Screen RC Live Video Professional Brushless Motor 270 Obstacle Avoidance Support 32G SD Card 3D Flips Foldable Mini Quadcopter for Beginners Under 250G
- Price
- £62.04
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 4mo ago
Drone with Camera 4K for Beginners 2650ft (800m) Control Range Super Endurance Foldable WiFi Quadcopter with Brushless Motor 84 Mins Flight Time (3 Batteries) Auto Hover & Auto Follow
- Price
- £74.89
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 4mo ago
Drone with Camera 4K for Beginners 2650ft (800m) Control Range Super Endurance Foldable WiFi Quadcopter with Brushless Motor 60 Mins Flight Time (3 Batteries) Auto Hover & Auto Follow
- Price
- £74.30
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 4mo ago
Fakjank F417PRO Drone with Camera 1080P for Adults Kids Beginner Drone with Screen Adult Drone with 90 Lens LED Lights Optical Flow Modular Battery One Key Start 3D Flips Portable Case
- Price
- £69.50
- Rating
- 4.3/5
- Reviews
- 250
- Age
- 6mo ago
Drone with Camera 4K for Beginners 2650ft (800m) Control Range Super Endurance Foldable WiFi Quadcopter with Brushless Motor 84 Mins Flight Time (3 Batteries) Auto Hover & Auto Follow
- Price
- £73.27
- Rating
- 2.1/5
- Reviews
- 9
- Age
- 4mo ago
Newest
by launch date
DJI Lito 1 4K Camera Drone for Beginners Updated Version of Mini 4K
- Price
- £210.66
- Rating
- 4.5/5
- Reviews
- 7,924
- Age
- 3mo ago
Drone with Camera 4K for Beginners 2650ft (800m) Control Range Super Endurance Foldable WiFi Quadcopter with Brushless Motor 60 Mins Flight Time (3 Batteries) Auto Hover & Auto Follow
- Price
- £74.30
- Rating
- 4.2/5
- Reviews
- 151
- Age
- 4mo ago
Drone with Camera 4K for Beginners 2650ft (800m) Control Range Super Endurance Foldable WiFi Quadcopter with Brushless Motor 84 Mins Flight Time (3 Batteries) Auto Hover & Auto Follow
- Price
- £74.89
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 4mo ago
Drone with Camera 4K for Beginners 2650ft (800m) Control Range Super Endurance Foldable WiFi Quadcopter with Brushless Motor 84 Mins Flight Time (3 Batteries) Auto Hover & Auto Follow
- Price
- £73.27
- Rating
- 2.1/5
- Reviews
- 9
- Age
- 4mo ago
Drone with Camera for Adults Drone with LCD Screen RC Live Video Professional Brushless Motor 270 Obstacle Avoidance Support 32G SD Card 3D Flips Foldable Mini Quadcopter for Beginners Under 250G
- Price
- £62.04
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
158
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
26%
Top 20: 58%
Open market
44%
- DJI24%
- CHUBORY10%
- AVIALOGIC6%
- FERIETELF6%
- NAFYRE5%
- Huanchenda5%
Demand
Drone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Drone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drone1.2M/yr
- drone with camera624K/yr
- drones with camera 4k professional187K/yr
- drones208K/yr
- drone for kids172K/yr
- mini drone104K/yr
- fpv drone63K/yr
- remote & app-controlled drones80K/yr
- kids drone100K/yr
- drones with camera for adults56K/yr
Reviews and returns
What reviews say buyers love and hate about Drone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The quality looked cheap; buy cheap, get cheap I suppose
Poor quality came broken
Low quality
durability could be an issue
Broken on first use
Broke after a few uses
battery life is short
Battery doesn't work
Battery life is terrible
Didnt work
because it is not working properly
Stopped working
cost
Not worth money at all
There are better value options
Love
Excellent value
Good Value
Reasonable price
Easy to control
easy to learn
Easy to use
Amazing Quality
Solid build quality
The build quality is excellent, and it provides a lot of fun for both kids and adults
Great fun
Great toy
The whole family had fun playing with it
Battery life is decent
very good battery
Decent battery life
Return
3.8% Return rate 7% Fixable by listing
Didnt work
because it is not working properly
Stopped working
battery life is short
Battery doesn't work
Battery life is terrible
The controller will not charge fully
Doesnt charge
Would Not Recharge
Really hard to keep a stable connection
Sometimes does not pair
couldn't connect at all to it
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drone questions
Answered from the same tracked data.