Dress Up

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

-67.8%

Conversion, latest week

0.9%

Market size, estimated

£55Ka year

Peak month

March6.5× the quietest month

Top search term

kids fancy dress46K searches a year

Listings sell for £15.99 on average, from £5.94 to £42.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.99 that is £0 to £2K a year per listing.

Average price

£15.99inside the $15 to $100 sweet spot

Price range

£5.94–£42.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #192 within Dress-Up Accessories. It carries 512 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

11.1%

Average rank

#192in Dress-Up Accessories

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

512per listing

Listings tracked

63

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months