Dress to Impress

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-25.6%

Conversion, latest week

0.8%

Market size, estimated

£29Ka year

Peak month

December5.4× the quietest month

Top search term

dress to impress104K searches a year

Listings sell for £15.73 on average, from £10.27 to £23.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At £15.73 that is £39K to £47K a year per listing.

Average price

£15.73inside the $15 to $100 sweet spot

Price range

£10.27–£23.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

2,500–3,000

Revenue per listing a year

£39K–£47K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #240 within Dolls & Accessories. It carries 717 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

100%

Out of stock, average day

13.5%

Average rank

#240in Dolls & Accessories

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

717per listing

Listings tracked

5

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months