Dress to Impress
FailThe top 5 products take 100% of clicks, so Dress to Impress is a Fail.
- Flapen Score
- 32 / 100Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 4432
- Market size
- £29K/yr239K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 28 sellers
Flapen Score
Dress to Impress against its category
The dotted line is the Toys & Games average. Past it, Dress to Impress is stronger. Inside it, weaker.
Market
The Dress to Impress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dress to Impress 239K times last year and spent an estimated £29K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £29Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- dress to impress104K searches a year
02 · Price
A sale here is worth £15.73.
Listings sell for £15.73 on average, from £10.27 to £23.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At £15.73 that is £39K to £47K a year per listing.
- Average price
- £15.73inside the $15 to $100 sweet spot
- Price range
- £10.27–£23.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £39K–£47K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #240 within Dolls & Accessories. It carries 717 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #240in Dolls & Accessories
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 717per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Dress to Impress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dress To Impress Mystery Models Dolls Wave 1
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 1y ago
Dress To Impress Bubblegum Gal Fashion Doll Series 1 Wave 1 Pink
- Price
- £23.00
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago
Dress to Impress Mystery Small Doll Wave 3 - Blind Box Mini Doll - Includes DLC Code - Ages 6+
- Price
- £11.51
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
Dress To Impress Mystery Models Small Dolls Series 2 Pink
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 10mo ago
1000+Pcs - Fashion Designer Kit for Girls with 6 Mannequins- Creativity DIY Arts & Crafts Kit Learning Toys Sewing Kit for Kids- Teen Girls Kids Birthday Easter Gift Present Age 6 7 8 9 10 11 12+
- Price
- £22.93
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 4y ago
Trending
90-day click momentumDress to Impress Mystery Small Doll Wave 3 - Blind Box Mini Doll - Includes DLC Code - Ages 6+
- Price
- £11.51
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
1000+Pcs - Fashion Designer Kit for Girls with 6 Mannequins- Creativity DIY Arts & Crafts Kit Learning Toys Sewing Kit for Kids- Teen Girls Kids Birthday Easter Gift Present Age 6 7 8 9 10 11 12+
- Price
- £22.93
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 4y ago
Dress To Impress Bubblegum Gal Fashion Doll Series 1 Wave 1 Pink
- Price
- £23.00
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago
Dress To Impress Mystery Models Dolls Wave 1
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 1y ago
Dress To Impress Mystery Models Small Dolls Series 2 Pink
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 10mo ago
Newest
by launch dateDress to Impress Mystery Small Doll Wave 3 - Blind Box Mini Doll - Includes DLC Code - Ages 6+
- Price
- £11.51
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
Dress To Impress Bubblegum Gal Fashion Doll Series 1 Wave 1 Pink
- Price
- £23.00
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 7mo ago
Dress To Impress Mystery Models Small Dolls Series 2 Pink
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 10mo ago
Dress To Impress Mystery Models Dolls Wave 1
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 1y ago
1000+Pcs - Fashion Designer Kit for Girls with 6 Mannequins- Creativity DIY Arts & Crafts Kit Learning Toys Sewing Kit for Kids- Teen Girls Kids Birthday Easter Gift Present Age 6 7 8 9 10 11 12+
- Price
- £22.93
- Rating
- 4.6/5
- Reviews
- 1,940
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dress To Impress50%
- PhatMojo46%
- ONE TO FOUR4%
Demand
Dress to Impress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Dress to Impress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dress to impress104K/yr
- dress to impress dolls95K/yr
- dress to impress mystery dolls14K/yr
- dress to impress doll8K/yr
- dress to impress roblox5K/yr
- dress to impress dolls roblox4K/yr
- lana doll dress to impress5K/yr
- dress to impress lana doll5K/yr
Reviews and returns
What reviews say buyers love and hate about Dress to Impress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its small
Piece of very small plastic
The clothes are little
That said, I was sore disappointed by the scant contents for the price that was asked
yet the value doth feel rather lean
Not worth the money
Poor quality
the code didn't work
Love
Great gift
These were a present great gift
Good gift for a daughter
liked the doll for a few minutes
Fun
arraying it in sundry ways with great delight
Good product
Enjoyment and quality
Good quality and easy to use
So cute and brilliant value for money
Good value and full of stuff
Its definitely worth its money
Pretty
Return
0.4% Return rate 54% Fixable by listing
Its small
Piece of very small plastic
The clothes are little
the code didn't work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dress to Impress questions
Answered from the same tracked data.