Draughts Board Game
FailDemand is soft, at -17.8% this quarter, so Draughts Board Game is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £78K/yr135K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 58%top-5 click share · 19 brands · 73 sellers
Flapen Score
Draughts Board Game against its category
The dotted line is the Toys & Games average. Past it, Draughts Board Game is stronger. Inside it, weaker.
Market
The Draughts Board Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Draughts Board Game 135K times last year and spent an estimated £78K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £78Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- draughts board game58K searches a year
02 · Price
A sale here is worth £9.07.
Listings sell for £9.07 on average, from £3.25 to £18.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.07 that is £2K to £5K a year per listing.
- Average price
- £9.07under the $15 to $100 sweet spot
- Price range
- £3.25–£18.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #257 within Games & Accessories. It carries 1,783 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 87%
- Out of stock, average day
- 1.0%
- Average rank
- #257in Games & Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,783per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Draughts Board Game products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included (Draughts)
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 573
- Age
- 2y ago

Retro Games | Draughts | 1 Piece - 21x21x5 cm Cream and Black
- Price
- £6.99
- Rating
- 4.2/5
- Reviews
- 685
- Age
- 6y ago

Jaques of London Draughts Board Game | Traditional 12 Wooden Draughts Board with Deluxe Checkers Pieces | Wooden Board Games for Adults and Kids | Since 1795
- Price
- £17.69
- Rating
- 4.6/5
- Reviews
- 1,350
- Age
- 9y ago

DIVCHI Draughts Board Game | 14 Foldable Draughts Set | Checkers & Draughts Game | Traditional Games | For Children And Adults
- Price
- £5.85
- Rating
- 4.5/5
- Reviews
- 2,391
- Age
- 4y ago

KandyToys M.Y Draughts Game - Traditional Checkers Board Game for Kids & Adults
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 2,505
- Age
- 11y ago
Trending
estimated 90-day click momentum
24 Pcs Draughts Board Game Draughts Pieces Wooden Checkers Draughts Set Durable Backgammon Chess Quality Stackable Draught Pieces Replacement for Adults Kids Boardgames Learning Travel Camping Games
- Price
- £6.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Happium Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included
- Price
- £3.87
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago

Jaques of London Magnetic Travel Chess & Draughts Set | With Folding Chess Board Storage for Checkers and Chess Pieces | Since 1795
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 361
- Age
- 4y ago

OkidSTEM Draughts Board Game Magnetic Travel Checkers Board Game Set with Folding Draughts Board | Traditional Games Drafts Board Game for Kids and Adults
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 5y ago

KandyToys M.Y Draughts Game - Traditional Checkers Board Game for Kids & Adults
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 2,505
- Age
- 11y ago
Newest
by launch date
24 Pcs Draughts Board Game Draughts Pieces Wooden Checkers Draughts Set Durable Backgammon Chess Quality Stackable Draught Pieces Replacement for Adults Kids Boardgames Learning Travel Camping Games
- Price
- £6.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Happium Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included
- Price
- £3.87
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago

SMCEHEYA Draughts Set 24 Pcs Checkers with Drawstring Bag for Board Game
- Price
- £5.77
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 2y ago

Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included (Draughts)
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 573
- Age
- 2y ago

24 Pcs Draughts Pieces Draughts Checkers Backgammon Pieces Wooden Checkers Pieces Durable Backgammon Chess Quality Stackable Checkers Pieces for Board Game Learning Camping(Wood Color&Brown)
- Price
- £3.96
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
73
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
27%
- Jaques of London20%
- Navoys17%
- Lesser & Pavey14%
- DIVCHI10%
- KandyToys7%
- BNXF6%
Demand
Draughts Board Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Draughts Board Game search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- draughts board game58K/yr
- checkers board game19K/yr
- draughts17K/yr
- checkers13K/yr
- drafts board game13K/yr
- draughts game8K/yr
- draughts set4K/yr
- drafts3K/yr
Reviews and returns
What reviews say buyers love and hate about Draughts Board Game
We read the reviews and the return reasons for every product selling here.
“Least satisfying sale ever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Draughts Board Game questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









