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Draughts Board Game

Fail

Demand is soft, at -17.8% this quarter, so Draughts Board Game is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£78K/yr135K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
58%top-5 click share · 19 brands · 73 sellers

Flapen Score

Draughts Board Game against its category

The dotted line is the Toys & Games average. Past it, Draughts Board Game is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Draughts Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Draughts Board Game 135K times last year and spent an estimated £78K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
6.4%
Market size, estimated
£78Ka year
Peak month
December3.7× the quietest month
Top search term
draughts board game58K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £3.25 to £18.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.07 that is £2K to £5K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£3.25–£18.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #257 within Games & Accessories. It carries 1,783 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
87%
Out of stock, average day
1.0%
Average rank
#257in Games & Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,783per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Draughts Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

73

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

27%

  • Jaques of London20%
  • Navoys17%
  • Lesser & Pavey14%
  • DIVCHI10%
  • KandyToys7%
  • BNXF6%

Demand

Draughts Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Draughts Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • draughts board game58K/yr
  • checkers board game19K/yr
  • draughts17K/yr
  • checkers13K/yr
  • drafts board game13K/yr
  • draughts game8K/yr
  • draughts set4K/yr
  • drafts3K/yr

Reviews and returns

What reviews say buyers love and hate about Draughts Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%+0.79

Least satisfying sale ever

Returned as poor quality, felt flimsy

Poor quality

Advertised Vs Actual Product9%−0.01

Product didn't match images

Value For Money9%+1.02

Waste of money

Size-Overall9%+0.49

Smaller than I thought

Strength5%−0.05

Too flimsy

Love

Quality-Overall35%+0.79

wanted - a good quality set of draughts pieces for my granddaugther to play with when she visits

the pieces look very well made

Excellent product

Value For Money22%+1.02

Good value

Money well spent

Good value for money

Fun/Entertainment Experience9%+1.03

Great Game

Games for the whole family

lots of fun

Advertised Vs Actual Product7%−0.01

As described

As Offering

does the job

Compactness3%−0.16

Well-made, very compact chessboard

Compact

Handy game to have, compact and entertaining

Return

1.0% Return rate 36% Fixable by listing

Size-Overall28%▆██▇█▆

Smaller than I thought

Defective Material/Parts12%▁▇█▄▃▃
Quality-Overall11%▃▄▇▆▅█

Least satisfying sale ever

Returned as poor quality, felt flimsy

Poor quality

Gifting Purpose5%█▃▄▆▄▆
Magnetic Strength/Adsorption4%█▃▁▅▄▆

FAQ

Common Draughts Board Game questions

Answered from the same tracked data.