draughts board game
Skip itSoft demand (-17.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,783.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Price range
Bad£3.25–£18.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£78K£78K/yr · 135K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, draughts board game is a £78K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
draughts board game market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £91K–£113K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 70%
- Out of stock
- 1.0%
- Avg brand age
- 51 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
73
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
27%
- Jaques of London20%
- Navoys17%
- Lesser & Pavey14%
- DIVCHI10%
- KandyToys7%
- BNXF6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top draughts board game search terms
- draughts board game58K/yr
- checkers board game19K/yr
- draughts17K/yr
- checkers13K/yr
- drafts board game13K/yr
- draughts game8K/yr
- draughts set4K/yr
- drafts3K/yr
Top draughts board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included (Draughts)
Navoys£6.294.6★573 rev
Retro Games | Draughts | 1 Piece - 21x21x5 cm Cream and Black
Lesser & Pavey£6.994.2★685 rev
Jaques of London Draughts Board Game | Traditional 12 Wooden Draughts Board with Deluxe Checkers Pieces | Wooden Board Games for Adults and Kids | Since 1795
Jaques of London£17.694.6★1,350 rev
DIVCHI Draughts Board Game | 14 Foldable Draughts Set | Checkers & Draughts Game | Traditional Games | For Children And Adults
DIVCHI£5.854.5★2,391 rev
KandyToys M.Y Draughts Game - Traditional Checkers Board Game for Kids & Adults
KandyToys£5.944.5★2,505 rev
Newest
by launch date
24 Pcs Draughts Board Game Draughts Pieces Wooden Checkers Draughts Set Durable Backgammon Chess Quality Stackable Draught Pieces Replacement for Adults Kids Boardgames Learning Travel Camping Games
XURISON£6.460 rev
Happium Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included
Happium£3.873 rev
SMCEHEYA Draughts Set 24 Pcs Checkers with Drawstring Bag for Board Game
SMCEHEYA£5.7718 rev
Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included (Draughts)
Navoys£6.29573 rev
24 Pcs Draughts Pieces Draughts Checkers Backgammon Pieces Wooden Checkers Pieces Durable Backgammon Chess Quality Stackable Checkers Pieces for Board Game Learning Camping(Wood Color&Brown)
BNXF£3.9653 rev
Trending
90-day click momentum24 Pcs Draughts Board Game Draughts Pieces Wooden Checkers Draughts Set Durable Backgammon Chess Quality Stackable Draught Pieces Replacement for Adults Kids Boardgames Learning Travel Camping Games
XURISON£6.460.0★
Happium Classic Draughts - Checkers for Children and Adults Traditional Family Game Foldable Board Instructions Included
Happium£3.873.8★
Jaques of London Magnetic Travel Chess & Draughts Set | With Folding Chess Board Storage for Checkers and Chess Pieces | Since 1795
Jaques of London£12.104.6★
OkidSTEM Draughts Board Game Magnetic Travel Checkers Board Game Set with Folding Draughts Board | Traditional Games Drafts Board Game for Kids and Adults
OkidSTEM£10.814.6★
KandyToys M.Y Draughts Game - Traditional Checkers Board Game for Kids & Adults
KandyToys£5.944.5★
What buyers say about draughts board game
What buyers praise and complain about, mined from review topics.What buyers love
“wanted - a good quality set of draughts pieces for my granddaugther to play with when she visits”
“Good value”
“Great Game”
“As described”
“Well-made, very compact chessboard”
“Just the right size”
“Good set, piecesvfeel nice and a good size for travel”
“Classic collection”
“This would be ideal for travel”
“It's magnet keeps the pieces in place”
What buyers complain about
“Least satisfying sale ever”
“Product didn't match images”
“Waste of money”
“Smaller than I thought”
“Too flimsy”
“The boards are thin cardboard”
“the instructions were for chess not draughts”
“bag is not cotton”
“not that practical”
“Rough around the edges”
Top return reasons
Common questions
- Is draughts board game profitable to sell on Amazon United Kingdom?
- The niche generates £78K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the draughts board game niche?
- 19 brands and 73 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in draughts board game?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.0%.
- When does demand for draughts board game peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the draughts board game niche?
- Listings span £3.25–£18.15; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.