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Draughts Board Game

soft demand (-17.8% this quarter) — Draughts Board Game doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 20Growth 16Conversion 70Competition 45Returns 95Price range 21Avg price 26Brand share 64Review moat 47Quality gap 67
This niche Category average

Is Draughts Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Draughts Board Game is a £78K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Draughts Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.8% over the last 90 days and 6.4% of searches end in a purchase.

£78K

revenue / yr

Units sold / yr13K
Search volume / yr-17.8%135K
Conversion rate6.4%
Avg price£9.07

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 73
Top-5 product click share58%
Open market33%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement70%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews1,783

Top Draughts Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

73

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

27%

  • Jaques of London20%
  • Navoys17%
  • Lesser & Pavey14%
  • DIVCHI10%
  • KandyToys7%
  • BNXF6%

Draughts Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR6.4%Products23Brands19Top 5 Brands67%OOS Rate1.0%Rating4.3★Reviews1,783Avg BSR#257
7K5KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Draughts Board Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • draughts board game58K/yr
  • checkers board game19K/yr
  • draughts17K/yr
  • checkers13K/yr
  • drafts board game13K/yr
  • draughts game8K/yr
  • draughts set4K/yr
  • drafts3K/yr

What reviews say buyers love and hate about Draughts Board Game

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall35%

wanted - a good quality set of draughts pieces for my granddaugther to play with when she visits

Value For Money22%

Good value

Fun/Entertainment Experience9%

Great Game

Advertised Vs Actual Product7%

As described

Compactness3%

Well-made, very compact chessboard

What buyers complain about

77% of reviews
Quality-Overall26%

Least satisfying sale ever

Advertised Vs Actual Product9%

Product didn't match images

Value For Money9%

Waste of money

Size-Overall9%

Smaller than I thought

Strength5%

Too flimsy

Draughts Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Defective Material/Parts
12%
3Quality-Overall
11%
4Gifting Purpose
5%
5Magnetic Strength/Adsorption
4%

Common Draughts Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Draughts Board Game 46/100 on Amazon United Kingdom — Skip it. The niche generates £78K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -17.8% over the last 90 days.
Search demand for Draughts Board Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.