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Dragon Ball Z Figurines

Fail

The top 5 brands take 97% of clicks, so Dragon Ball Z Figurines is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£59K/yr326K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
29%top-5 click share · 8 brands · 124 sellers

Flapen Score

Dragon Ball Z Figurines against its category

The dotted line is the Toys & Games average. Past it, Dragon Ball Z Figurines is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Ball Z Figurines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dragon Ball Z Figurines 326K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.1%
Market size, estimated
£59Ka year
Peak month
December2.6× the quietest month
Top search term
dragon ball figures90K searches a year

02 · Price

A sale here is worth £16.31.

Listings sell for £16.31 on average, from £7.70 to £63.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.31 that is £0 to £2K a year per listing.

Average price
£16.31inside the $15 to $100 sweet spot
Price range
£7.70–£63.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,001 within Play Figures. It carries 1,126 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
88%
Out of stock, average day
9.1%
Average rank
#1,001in Play Figures
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,126per listing
Listings tracked
51

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dragon Ball Z Figurines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

124

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 72%

Open market

2%

  • BANDAI55%
  • Dragon Ball Z37%
  • TAMASHII NATIONS2%
  • Sxkayxr2%
  • NTGFU1%
  • Bioworld1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Dragon Ball Z Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dragon Ball Z Figurines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dragon ball figures90K/yr
  • goku51K/yr
  • goku figure39K/yr
  • dragon stars28K/yr
  • dragon stars figure12K/yr
  • goku action figure13K/yr
  • dragon ball evolve8K/yr
  • dragonball figures14K/yr
  • dragon ball z figures11K/yr
  • dragon ball z figurines14K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Ball Z Figurines

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Awful build quality”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dragon Ball Z Figurines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data