How competitive is the Dragon Ball Z Figurines niche on Amazon United Kingdom?

8 brands and 124 sellers compete in Dragon Ball Z Figurines on Amazon United Kingdom. The top 5 Dragon Ball Z Figurines products take 29% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Dragon Ball Z Figurines?

Dragon Ball Z Figurines buyers on Amazon United Kingdom complain most about Quality-Overall, Durability, Strength, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Dragon Ball Z Figurines niche?

Dragon Ball Z Figurines sells for £16.31 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.70–£63.21. The average incumbent carries 1,126 reviews — the moat a new listing must climb.

Dragon Ball Z Figurines

brand-locked demand (top 5 brands take 97% of clicks) — Dragon Ball Z Figurines doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dragon Ball Z Figurines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dragon Ball Z Figurines is a £59K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Dragon Ball Z Figurines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 1.1% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr8K

Search volume / yr-4.8%326K

Conversion rate1.1%

Avg price£16.31

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 124

Top-5 product click share29%

Open market3%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 51 products

Top Dragon Ball Z Figurines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BANDAI Dragon Ball 5 Ultra Instinct Goku Action Figure Dragon Ball Super

Price: £10.25
Rating: 4.3/5
Reviews: 2,410
Age: 5y ago

Bandai Dragon Ball Super 5 Super Saiyan God Super Saiyan Veigito Figure

Price: £8.37
Rating: 4.6/5
Reviews: 207
Age: 3y ago

Dragon Ball Super Evolve 5 Action Figure Super Saiyan Blue Goku (Bandai) Authentic Fully Articulated Anime Collectible

Price: £9.09
Rating: 4.3/5
Reviews: 1,501
Age: 7y ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima

Price: £14.60
Rating: 4.7/5
Reviews: 198
Age: 1y ago

Bandai Dragon Ball Stars 17cm Super Saiyan 3 Goku Action Figure

Price: £18.22
Rating: 4.5/5
Reviews: 10,415
Age: 7y ago

Newest

by launch date

BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure

Price: £17.57
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure

Price: £9.95
Rating: 1.0/5
Reviews: 1
Age: 2mo ago

BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure

Price: £18.42
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco

Price: £33.65
Rating: 5.0/5
Reviews: 3
Age: 5mo ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima

Price: £14.60
Rating: 4.7/5
Reviews: 198
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

124

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 72%

Open market

BANDAI55%
Dragon Ball Z37%
TAMASHII NATIONS2%
Sxkayxr2%
NTGFU1%
Bioworld1%
Open — no brand owns it (2 brands, 2%)

Dragon Ball Z Figurines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume326KCVR1.1%Products51Brands8Top 5 Brands97%OOS Rate9.1%Rating4.3★Reviews1,126Avg BSR#1,001

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Dragon Ball Z Figurines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dragon ball figures90K/yr -2.4%1.4% conv.
goku51K/yr +3.3%0.7% conv.
goku figure39K/yr -16.3%1.8% conv.
dragon stars28K/yr +1.3%0.6% conv.
dragon stars figure12K/yr +0.2%0.3% conv.
goku action figure13K/yr -19.3%1.4% conv.
dragon ball evolve8K/yr +40.2%1.6% conv.
dragonball figures14K/yr -39.7%1.9% conv.
dragon ball z figures11K/yr +1.9%2.3% conv.
dragon ball z figurines14K/yr -39.3%2.1% conv.

What reviews say buyers love and hate about Dragon Ball Z Figurines

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Fun/Entertainment Experience20%

“it looks amazing to play with”

Value For Money17%

“its value for money still”

Quality-Overall13%

“The bulls quality is very good”

Collectibles13%

“Great to go with his collection”

Gifting Purpose8%

“It was a gift”

What buyers complain about

92% of reviews

Quality-Overall27%

“Awful build quality”

Durability23%

“breaks easily”

Strength19%

“it is more fragile than expected”

Value For Money6%

“not worth the money”

Size-Overall5%

“Hands dont fit”

Dragon Ball Z Figurines return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

24%

2Quality-Overall

17%

3Advertised Vs Actual Product

15%

4Durability

11%

5Size-Overall

Common Dragon Ball Z Figurines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dragon Ball Z Figurines 48/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.