Dragon Ball Z Figurines
FailThe top 5 brands take 97% of clicks, so Dragon Ball Z Figurines is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £59K/yr326K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 29%top-5 click share · 8 brands · 124 sellers
Flapen Score
Dragon Ball Z Figurines against its category
The dotted line is the Toys & Games average. Past it, Dragon Ball Z Figurines is stronger. Inside it, weaker.
Market
The Dragon Ball Z Figurines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dragon Ball Z Figurines 326K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £59Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- dragon ball figures90K searches a year
02 · Price
A sale here is worth £16.31.
Listings sell for £16.31 on average, from £7.70 to £63.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.31 that is £0 to £2K a year per listing.
- Average price
- £16.31inside the $15 to $100 sweet spot
- Price range
- £7.70–£63.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,001 within Play Figures. It carries 1,126 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 88%
- Out of stock, average day
- 9.1%
- Average rank
- #1,001in Play Figures
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,126per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Dragon Ball Z Figurines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BANDAI Dragon Ball 5 Ultra Instinct Goku Action Figure Dragon Ball Super
- Price
- £10.25
- Rating
- 4.3/5
- Reviews
- 2,410
- Age
- 5y ago

Bandai Dragon Ball Super 5 Super Saiyan God Super Saiyan Veigito Figure
- Price
- £8.37
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Dragon Ball Super Evolve 5 Action Figure Super Saiyan Blue Goku (Bandai) Authentic Fully Articulated Anime Collectible
- Price
- £9.09
- Rating
- 4.3/5
- Reviews
- 1,501
- Age
- 7y ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima
- Price
- £14.60
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago

Bandai Dragon Ball Stars 17cm Super Saiyan 3 Goku Action Figure
- Price
- £18.22
- Rating
- 4.5/5
- Reviews
- 10,415
- Age
- 7y ago
Trending
estimated 90-day click momentum
BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure
- Price
- £9.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure
- Price
- £17.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Bandai Dragon Stars Figures Super Saiyan Broly DBS Version| Dragon Ball Super SS Broly Action Figure | 17cm Articulated Dragon Ball Figure | Bandai Dragon Stars Anime Figures Broly Toy
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 10,415
- Age
- 6y ago

BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure
- Price
- £18.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco
- Price
- £33.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Newest
by launch date
BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure
- Price
- £17.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure
- Price
- £9.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure
- Price
- £18.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco
- Price
- £33.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima
- Price
- £14.60
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
124
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 72%
Open market
2%
- BANDAI55%
- Dragon Ball Z37%
- TAMASHII NATIONS2%
- Sxkayxr2%
- NTGFU1%
- Bioworld1%
- Open — no brand owns it (2 brands, 2%)
Demand
Dragon Ball Z Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dragon Ball Z Figurines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dragon ball figures90K/yr
- goku51K/yr
- goku figure39K/yr
- dragon stars28K/yr
- dragon stars figure12K/yr
- goku action figure13K/yr
- dragon ball evolve8K/yr
- dragonball figures14K/yr
- dragon ball z figures11K/yr
- dragon ball z figurines14K/yr
Reviews and returns
What reviews say buyers love and hate about Dragon Ball Z Figurines
We read the reviews and the return reasons for every product selling here.
“Awful build quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragon Ball Z Figurines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









