Dragon Ball Z Figurines
FailThe top 5 brands take 97% of clicks, so Dragon Ball Z Figurines is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £59K/yr326K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 29%top-5 click share · 8 brands · 124 sellers
Flapen Score
Dragon Ball Z Figurines against its category
The dotted line is the Toys & Games average. Past it, Dragon Ball Z Figurines is stronger. Inside it, weaker.
Market
The Dragon Ball Z Figurines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dragon Ball Z Figurines 326K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £59Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- dragon ball figures90K searches a year
02 · Price
A sale here is worth £16.31.
Listings sell for £16.31 on average, from £7.70 to £63.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.31 that is £0 to £2K a year per listing.
- Average price
- £16.31inside the $15 to $100 sweet spot
- Price range
- £7.70–£63.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,001 within Play Figures. It carries 1,126 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 88%
- Out of stock, average day
- 9.1%
- Average rank
- #1,001in Play Figures
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,126per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Dragon Ball Z Figurines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BANDAI Dragon Ball 5 Ultra Instinct Goku Action Figure Dragon Ball Super
- Price
- £10.25
- Rating
- 4.3/5
- Reviews
- 2,410
- Age
- 5y ago

Bandai Dragon Ball Super 5 Super Saiyan God Super Saiyan Veigito Figure
- Price
- £8.37
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

Dragon Ball Super Evolve 5 Action Figure Super Saiyan Blue Goku (Bandai) Authentic Fully Articulated Anime Collectible
- Price
- £9.09
- Rating
- 4.3/5
- Reviews
- 1,501
- Age
- 7y ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima
- Price
- £14.60
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago

Bandai Dragon Ball Stars 17cm Super Saiyan 3 Goku Action Figure
- Price
- £18.22
- Rating
- 4.5/5
- Reviews
- 10,415
- Age
- 7y ago
Trending
90-day click momentum
BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure
- Price
- £9.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure
- Price
- £17.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Bandai Dragon Stars Figures Super Saiyan Broly DBS Version| Dragon Ball Super SS Broly Action Figure | 17cm Articulated Dragon Ball Figure | Bandai Dragon Stars Anime Figures Broly Toy
- Price
- £19.73
- Rating
- 4.5/5
- Reviews
- 10,415
- Age
- 6y ago

BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure
- Price
- £18.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco
- Price
- £33.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Newest
by launch date
BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure
- Price
- £17.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure
- Price
- £9.95
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago

BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure
- Price
- £18.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco
- Price
- £33.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima
- Price
- £14.60
- Rating
- 4.7/5
- Reviews
- 198
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
124
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
29%
Top 20: 72%
Open market
2%
- BANDAI55%
- Dragon Ball Z37%
- TAMASHII NATIONS2%
- Sxkayxr2%
- NTGFU1%
- Bioworld1%
- Open — no brand owns it (2 brands, 2%)
Demand
Dragon Ball Z Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Dragon Ball Z Figurines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dragon ball figures90K/yr
- goku51K/yr
- goku figure39K/yr
- dragon stars28K/yr
- dragon stars figure12K/yr
- goku action figure13K/yr
- dragon ball evolve8K/yr
- dragonball figures14K/yr
- dragon ball z figures11K/yr
- dragon ball z figurines14K/yr
Reviews and returns
What reviews say buyers love and hate about Dragon Ball Z Figurines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful build quality
Awful quality
Goku was lower quality
breaks easily
Falls apart
Just keeps falling apart
it is more fragile than expected
Does not stay together well
Flimsy
not worth the money
Waste of money
Hands dont fit
Its kind of small
Love
it looks amazing to play with
The kids were super happy and excited
Good toy
its value for money still
Good price
Very reasonable
The bulls quality is very good
Seems well made
Great quality
Great to go with his collection
Definitely worth buying for a collector of anime merchandise
Been waiting to get this to add to his collection of dbz figures
It was a gift
Great gift
Ideal present for 9 ye old boy
Return
0.9% Return rate 25% Fixable by listing
it is made of three parts that constantly come apart which can be hugely frustrating for a 5 year old
Awful build quality
Awful quality
Goku was lower quality
breaks easily
Falls apart
Just keeps falling apart
Hands dont fit
Its kind of small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragon Ball Z Figurines questions
Answered from the same tracked data.









