Is dragon ball z figurines profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (48/100).

How competitive is the dragon ball z figurines niche?

8 brands and 124 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in dragon ball z figurines?

Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.9%.

When does demand for dragon ball z figurines peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the dragon ball z figurines niche?

Listings span £7.70–£63.21; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 1,126 reviews — the moat a new listing must climb.

dragon ball z figurines

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Price range

Great£7.70–£63.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£16.31

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,126.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 326K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, dragon ball z figurines is a £59K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

dragon ball z figurines market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £98K–£130K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,001
Page quality: 0%
Prime: 88%
Sponsored: 59%
Out of stock: 9.1%
Avg brand age: 31 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

124

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 72%

Open market

BANDAI55%
Dragon Ball Z37%
TAMASHII NATIONS2%
Sxkayxr2%
NTGFU1%
Bioworld1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top dragon ball z figurines search terms

dragon ball figures90K/yr -2.4%1.4% conv.
goku51K/yr +3.3%0.7% conv.
goku figure39K/yr -16.3%1.8% conv.
dragon stars28K/yr +1.3%0.6% conv.
dragon stars figure12K/yr +0.2%0.3% conv.
goku action figure13K/yr -19.3%1.4% conv.
dragon ball evolve8K/yr +40.2%1.6% conv.
dragonball figures14K/yr -39.7%1.9% conv.
dragon ball z figures11K/yr +1.9%2.3% conv.
dragon ball z figurines14K/yr -39.3%2.1% conv.

All search terms

Top dragon ball z figurines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BANDAI Dragon Ball 5 Ultra Instinct Goku Action Figure Dragon Ball Super

BANDAI£10.254.3★2,410 rev

Bandai Dragon Ball Super 5 Super Saiyan God Super Saiyan Veigito Figure

BANDAI£8.374.6★207 rev

Dragon Ball Super Evolve 5 Action Figure Super Saiyan Blue Goku (Bandai) Authentic Fully Articulated Anime Collectible

Dragon Ball Z£9.094.3★1,501 rev

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima

BANDAI£14.604.7★198 rev

Bandai Dragon Ball Stars 17cm Super Saiyan 3 Goku Action Figure

BANDAI£18.224.5★10,415 rev

Newest

by launch date

BANDAI Dragon Stars - Dragon Ball Z Trunks 17cm Articulated Figure

BANDAI£17.570 rev

2mo ago

BANDAI Dragon Ball Super Evolve 5 Super Saiyan Rose Goku Action Figure

BANDAI£9.951 rev

2mo ago

BANDAI Dragon Ball 17cm Dragon Stars Power Up SS4 Goku (GT Version) Figure

BANDAI£18.421 rev

5mo ago

Dragon Ball Super Dragon Stars Battle Pack | Ultra Instinct Sign Goku vs Jiren 17cm Action Figure 2Pack with Attack Effects & Swappable Hands | Official Bandai Namco

Dragon Ball Z£33.653 rev

5mo ago

Bandai Dragon Stars - SS4 Goku 17cm Articulated Figure - Dragon Ball Daima

BANDAI£14.60198 rev

1y ago

What buyers say about dragon ball z figurines

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience20%

“it looks amazing to play with”

Value For Money17%

“its value for money still”

Quality-Overall13%

“The bulls quality is very good”

Collectibles13%

“Great to go with his collection”

Gifting Purpose8%

“It was a gift”

Advertised Vs Actual Product8%

“As described”

Durability5%

“Strong and sturdy”

Strength3%

“Strong and sturdy”

Size-Overall3%

“Great size too”

Shape/Style3%

“Good figure”

What buyers complain about

Quality-Overall27%

“Awful build quality”

Durability23%

“breaks easily”

Strength19%

“it is more fragile than expected”

Value For Money6%

“not worth the money”

Size-Overall5%

“Hands dont fit”

Weight Heavy4%

“The head is too heavy”

Grip4%

“you cannot fully raise the arms up”

Mechanism Issues2%

“Limbs pop off even with the slightest movement”

Defective Material/Parts2%

“it is made of three parts that constantly come apart which can be hugely frustrating for a 5 year old”

Ease Of Use2%

“with some effort”

Top return reasons

Defective Material/Parts24%

Quality-Overall17%

Advertised Vs Actual Product15%

Durability11%

Size-Overall7%

Add-Ons/Attachments5%

Functionality-Overall3%

Value For Money3%

Strength2%

Gifting Purpose2%

Common questions

Is dragon ball z figurines profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (48/100).
How competitive is the dragon ball z figurines niche?: 8 brands and 124 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in dragon ball z figurines?: Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.9%.
When does demand for dragon ball z figurines peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the dragon ball z figurines niche?: Listings span £7.70–£63.21; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 1,126 reviews — the moat a new listing must climb.