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Dragon Ball Z Figurines

Fail

The top 5 brands take 97% of clicks, so Dragon Ball Z Figurines is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£59K/yr326K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
29%top-5 click share · 8 brands · 124 sellers

Flapen Score

Dragon Ball Z Figurines against its category

The dotted line is the Toys & Games average. Past it, Dragon Ball Z Figurines is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Ball Z Figurines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dragon Ball Z Figurines 326K times last year and spent an estimated £59K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
1.1%
Market size, estimated
£59Ka year
Peak month
December2.6× the quietest month
Top search term
dragon ball figures90K searches a year

02 · Price

A sale here is worth £16.31.

Listings sell for £16.31 on average, from £7.70 to £63.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.31 that is £0 to £2K a year per listing.

Average price
£16.31inside the $15 to $100 sweet spot
Price range
£7.70–£63.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,001 within Play Figures. It carries 1,126 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
88%
Out of stock, average day
9.1%
Average rank
#1,001in Play Figures
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,126per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dragon Ball Z Figurines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

124

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 72%

Open market

2%

  • BANDAI55%
  • Dragon Ball Z37%
  • TAMASHII NATIONS2%
  • Sxkayxr2%
  • NTGFU1%
  • Bioworld1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Dragon Ball Z Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Dragon Ball Z Figurines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon ball figures90K/yr
  • goku51K/yr
  • goku figure39K/yr
  • dragon stars28K/yr
  • dragon stars figure12K/yr
  • goku action figure13K/yr
  • dragon ball evolve8K/yr
  • dragonball figures14K/yr
  • dragon ball z figures11K/yr
  • dragon ball z figurines14K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Ball Z Figurines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.13

Awful build quality

Awful quality

Goku was lower quality

Durability23%−0.15

breaks easily

Falls apart

Just keeps falling apart

Strength19%−0.12

it is more fragile than expected

Does not stay together well

Flimsy

Value For Money6%+1.01

not worth the money

Waste of money

Size-Overall5%0.00

Hands dont fit

Its kind of small

Love

Fun/Entertainment Experience20%+1.61

it looks amazing to play with

The kids were super happy and excited

Good toy

Value For Money17%+1.01

its value for money still

Good price

Very reasonable

Quality-Overall13%−0.13

The bulls quality is very good

Seems well made

Great quality

Collectibles13%+1.01

Great to go with his collection

Definitely worth buying for a collector of anime merchandise

Been waiting to get this to add to his collection of dbz figures

Gifting Purpose8%+0.26

It was a gift

Great gift

Ideal present for 9 ye old boy

Return

0.9% Return rate 25% Fixable by listing

Defective Material/Parts24%▃▃▃█▄▆

it is made of three parts that constantly come apart which can be hugely frustrating for a 5 year old

Quality-Overall17%█▆▄▃▃▃

Awful build quality

Awful quality

Goku was lower quality

Advertised Vs Actual Product15%▄█▃▄▆▅
Durability11%▆▁█▁▄▂

breaks easily

Falls apart

Just keeps falling apart

Size-Overall7%█▂▁▅▆▂

Hands dont fit

Its kind of small

FAQ

Common Dragon Ball Z Figurines questions

Answered from the same tracked data.