Skip to content

Dr Squish Squishy Maker

Dr Squish Squishy Maker shows demand growing +150.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look
Market size 14Growth 96Conversion 49Competition 5Returns 95Price range 72Avg price 79Brand share 0Review moat 74Quality gap 86
This niche Category average

Is Dr Squish Squishy Maker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dr Squish Squishy Maker is a £57K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Dr Squish Squishy Maker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +150.7% over the last 90 days and 3.9% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr8K
Search volume / yr+150.7%87K
Conversion rate3.9%
Avg price£16.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 43
Top-5 product click share94%
Open market0%
Avg brand age16 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement0%
New entrants (1y)1· 1 succeeded
Avg rating4.1★
Avg reviews558

Top Dr Squish Squishy Maker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • John Adams57%
  • Doctor Squish35%
  • Character Options6%
  • Canal Toys2%

Dr Squish Squishy Maker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR3.9%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.1★Reviews558Avg BSR#671
5K3KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Top Dr Squish Squishy Maker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • doctor squish squishy maker30K/yr
  • dr squish squishy maker30K/yr
  • doctor squish15K/yr
  • dr squish13K/yr

What reviews say buyers love and hate about Dr Squish Squishy Maker

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Fun/Entertainment Experience31%

Fun to make

Gifting Purpose29%

Brilliant gift

Value For Money15%

Good price and an added bonus you can also buy refills for it

Quality-Overall7%

Components appear to be good quality

Instructions/User Manual/Troubleshooting3%

Instructions clear and easy to read with all equipment needed to make the slime

What buyers complain about

73% of reviews
Value For Money18%

a waste of money

Durability13%

Exploded after first use

Inflation/Deflation10%

the balloon kept deflating while trying to fill it

Quality-Overall6%

not exactly cheap either

Gifting Purpose6%

just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too

Dr Squish Squishy Maker return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
18%
2Functionality-Overall
16%
3Gifting Purpose
15%
4Leak-Proof
13%
5Product Condition
7%

Common Dr Squish Squishy Maker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dr Squish Squishy Maker 52/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +150.7% over the last 90 days.
Search demand for Dr Squish Squishy Maker on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.6× the quietest.