Is dr squish squishy maker profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +150.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the dr squish squishy maker niche?

4 brands and 43 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dr squish squishy maker?

Top complaints mined from reviews: Value For Money, Durability, Inflation/Deflation. The return rate is 1.0%.

When does demand for dr squish squishy maker peak?

Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the dr squish squishy maker niche?

Listings span £10.66–£26.39; the average listing price is £16.77 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.

dr squish squishy maker

Worth a look

Shows demand growing +150.7% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Growth

Incredible+150.7%

90-day search growth — must beat 0% to launch

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.77

avg listing price — sweet spot $15–$100

Review moat

Good557.88

avg incumbent reviews — the moat a new listing must climb

Price range

Good£10.66–£26.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£57K

£57K/yr · 87K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, dr squish squishy maker is a £57K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

dr squish squishy maker market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: £101K–£134K; units × avg price
Conversion rate: 3.9%
Avg BSR: #671
Page quality: 0%
Prime: 88%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 16 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

John Adams57%
Doctor Squish35%
Character Options6%
Canal Toys2%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +150.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top dr squish squishy maker search terms

doctor squish squishy maker30K/yr +176.2%4.3% conv.
dr squish squishy maker30K/yr +159.1%4.3% conv.
doctor squish15K/yr +95.2%3.5% conv.
dr squish13K/yr +150.9%3.3% conv.

All search terms

Top dr squish squishy maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Adams£19.324.2★882 rev

John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green

John Adams£11.244.1★221 rev

John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+

Doctor Squish£26.233.9★29 rev

Doctor Squish 38038 Squishy Maker Childrens Toy - One Size

Doctor Squish£26.394.0★2,371 rev

The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories

Character Options£17.354.3★642 rev

Newest

by launch date

Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+

Canal Toys£10.6663 rev

7mo ago

John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+

Doctor Squish£26.2329 rev

1y ago

Doctor Squish John Adams Glow It! Squishy Maker Refill Pack: Make Your own Glow in the Dark squishies! | Arts & Crafts | Ages 8+

Doctor Squish£11.2229 rev

1y ago

Doctor Squish - Squishy Pack - 10 Pack Balloon Refill

Doctor Squish£11.80226 rev

2y ago

John Adams£19.32882 rev

3y ago

What buyers say about dr squish squishy maker

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience31%

“Fun to make”

Gifting Purpose29%

“Brilliant gift”

Value For Money15%

“Good price and an added bonus you can also buy refills for it”

Quality-Overall7%

“Components appear to be good quality”

Instructions/User Manual/Troubleshooting3%

“Instructions clear and easy to read with all equipment needed to make the slime”

Recycle/Reuse2%

“Love that they're reusable”

Ease Of Use2%

“found it very easy to use”

What buyers complain about

Value For Money18%

“a waste of money”

Durability13%

“Exploded after first use”

Inflation/Deflation10%

“the balloon kept deflating while trying to fill it”

Quality-Overall6%

“not exactly cheap either”

Gifting Purpose6%

“just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too”

Functionality-Overall5%

“Not working”

Adhesion/Stickiness5%

“Very sticky slime”

Mess Free3%

“makes a mess”

Leak-Proof3%

“I've just found one in their room that is leaking from somewhere”

Ease Of Use3%

“then even harder to get it off”

Top return reasons

Defective Material/Parts18%

Functionality-Overall16%

Gifting Purpose15%

Leak-Proof13%

Product Condition7%

Advertised Vs Actual Product6%

Inflation/Deflation5%

Value For Money5%

Durability3%

Size-Overall3%

Common questions

Is dr squish squishy maker profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +150.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the dr squish squishy maker niche?: 4 brands and 43 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dr squish squishy maker?: Top complaints mined from reviews: Value For Money, Durability, Inflation/Deflation. The return rate is 1.0%.
When does demand for dr squish squishy maker peak?: Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the dr squish squishy maker niche?: Listings span £10.66–£26.39; the average listing price is £16.77 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.