Dr Squish Squishy Maker
MaybeSearch demand grew +150.7% this quarter. But the top 5 brands take 100% of clicks, so Dr Squish Squishy Maker is a Maybe.
- Flapen Score
- 52 / 100Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 4452
- Market size
- £57K/yr87K searches / yr
- 90-day growth
- +150.7%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 43 sellers
Flapen Score
Dr Squish Squishy Maker against its category
The dotted line is the Toys & Games average. Past it, Dr Squish Squishy Maker is stronger. Inside it, weaker.
Market
The Dr Squish Squishy Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dr Squish Squishy Maker 87K times last year and spent an estimated £57K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +150.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- +150.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £57Ka year
- Peak month
- November5.6× the quietest month
- Top search term
- doctor squish squishy maker30K searches a year
02 · Price
A sale here is worth £16.77.
Listings sell for £16.77 on average, from £10.66 to £26.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £16.77 that is £17K to £21K a year per listing.
- Average price
- £16.77inside the $15 to $100 sweet spot
- Price range
- £10.66–£26.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £17K–£21K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #671 within Novelty & Gag Toys. It carries 558 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #671in Novelty & Gag Toys
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 558per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 16 months
Products
Top Dr Squish Squishy Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas
- Price
- £19.32
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 3y ago
John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 221
- Age
- 3y ago
John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
- Price
- £26.23
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
Doctor Squish 38038 Squishy Maker Childrens Toy - One Size
- Price
- £26.39
- Rating
- 4.0/5
- Reviews
- 2,371
- Age
- 4y ago
The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories
- Price
- £17.35
- Rating
- 4.3/5
- Reviews
- 642
- Age
- 4y ago
Trending
90-day click momentum
Squish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
Doctor Squish 38038 Squishy Maker Childrens Toy - One Size
- Price
- £26.39
- Rating
- 4.0/5
- Reviews
- 2,371
- Age
- 4y ago
John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
- Price
- £26.23
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
The Squeeze Ball Creator Creative Reusable Squeeze Ball Maker for Boys and Girls - Mix Fill and Squeeze Reusable Stress Ball Playset with Accessories
- Price
- £17.35
- Rating
- 4.3/5
- Reviews
- 642
- Age
- 4y ago
John Adams | Doctor Squish Squishy Maker Refill Pack: Make your own squishies! | Arts & crafts | Ages 8+ Green
- Price
- £11.24
- Rating
- 4.1/5
- Reviews
- 221
- Age
- 3y ago
Newest
by launch dateSquish Squish DIY Squishy Factory Craft Kit- Make Your Own Colourful Satisfying Squishies | Create your own squishys| sensory Craft Activity Set for kids 6+
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 7mo ago
John Adams | Doctor Squish Glow It! Squishy Maker: Make your own glow in the dark squishies! | Arts & crafts | Ages 8+
- Price
- £26.23
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 1y ago
Doctor Squish John Adams Glow It! Squishy Maker Refill Pack: Make Your own Glow in the Dark squishies! | Arts & Crafts | Ages 8+
- Price
- £11.22
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Doctor Squish - Squishy Pack - 10 Pack Balloon Refill
- Price
- £11.80
- Rating
- 4.1/5
- Reviews
- 226
- Age
- 2y ago
John Adams Doctor Squish Squishy Maker | Make Your Own Squishies | Social Media Sensation | Art & Craft Toy | Age 8+ | Includes Slime Sparkles & Confetti | Gift Idea for Birthday & Christmas
- Price
- £19.32
- Rating
- 4.2/5
- Reviews
- 882
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- John Adams57%
- Doctor Squish35%
- Character Options6%
- Canal Toys2%
Demand
Dr Squish Squishy Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Dr Squish Squishy Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doctor squish squishy maker30K/yr
- dr squish squishy maker30K/yr
- doctor squish15K/yr
- dr squish13K/yr
Reviews and returns
What reviews say buyers love and hate about Dr Squish Squishy Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a waste of money
Poor value for money
Not very good value for money
Exploded after first use
don't think they're going to last long
therefore have no longevity
the balloon kept deflating while trying to fill it
Does not work to inflate balloons
Cases shrink after inflating then which pushes the slime out
not exactly cheap either
just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too
Love
Fun to make
Good fun for kids
Great Fun
Brilliant gift
Great gift idea for a children with ADHD
Great birthday gift
Good price and an added bonus you can also buy refills for it
Good fun for the price
Worth the money
Components appear to be good quality
Good product
Instructions clear and easy to read with all equipment needed to make the slime
easy instructions to follow
followed all instructions
Return
1.0% Return rate 10% Fixable by listing
Not working
The pump system doesn't work, my daughter and myself are unable to use this as the squishy won't keep inflated to fill up resulting is a big mess
just balls and blue heart glitter and heart paper and 5 clips no use My son hates it soo much for his birthday and it's worst present ever as he really wanted with machine too
I've just found one in their room that is leaking from somewhere
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Squish Squishy Maker questions
Answered from the same tracked data.