dorothy costume kids
Skip itSoft demand (-96.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.50avg listing price — sweet spot $15–$100
Price range
Great£12.14–£29.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great436.36avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£21K£21K/yr · 114K searches
Growth
Bad-96.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dorothy costume kids is a £21K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dorothy costume kids market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £28K–£37K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #2,217
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 50%
- Out of stock
- 11.3%
- Avg brand age
- 39 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
30
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 99%
Open market
12%
- Fun Shack31%
- Rubies19%
- Lito Angels Children's Apparel17%
- I LOVE FANCY DRESS10%
- Formemory7%
- Mishopy4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -96.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 135.1×
Top dorothy costume kids search terms
- dorothy costume kids98K/yr
- wizard of oz costume kids12K/yr
- dorothy wizard of oz costume kids5K/yr
Top dorothy costume kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fun Shack Dorothy Costume Kids Kids Dorothy Costume Halloween Costumes for Kids Girls Halloween Costumes Medium
Fun Shack£18.524.3★864 rev
Lito Angels Girls Wizard Costume Blue Age 10-11 Years
Lito Angels Children's Apparel£16.673.6★32 rev
Rubies 640984S Official The Wizard of Oz Dorothy Book Week Costume Kids Small (Age 3-4 Years) Halloween
Rubies£16.514.5★313 rev
Rubies Official The Wizard of Oz Sequin Dorothy Costume Child Large Age 8-10 Years Halloween
Rubies£19.894.4★2,108 rev
Girls Dorothy Style Costume with Dog in Basket Blue Gingham Dress Outfit with Matching Hair Ties and Plush Grey Dog Kansas Storybook World Book Day Fancy Dress
I LOVE FANCY DRESS£23.774.2★389 rev
Newest
by launch date
Childs Kansas Girl Costume Set - Small - Blue & White Gingham Dress Matching Hair Ties Gingham Basket and Plush Terrier Dog Toy - Perfect Storybook Character for World Book Day
I LOVE FANCY DRESS£19.202 rev
Apparlxer Dorothy Costume for Women Book Character Costume Wonderlandrole Cosplay Costumes Include Fancy Dress Blue Dress Hairbands and Socks Dorothy Costume Adult for World Book Day (Style B 130)
Apparlxer£12.147 rev
Maryparty World Book Day Costume Girls School Book Week for World Book Day Fancy Dress (XXL)
Maryparty£20.845 rev
Formemory Dorothy Costume Blue Plaid Dress Set with 2 Hairbands and Socks for World Book Day Costumes and Character Dress Up
Formemory£14.153 rev
Formemory Dorothy Costume Blue Plaid Dress Set with 2 Hairbands and Socks for World Book Day Costumes and Character Dress Up
Formemory£14.733 rev
Trending
90-day click momentum
BlackButterfly Girls Lucy Clarity Dress Blue 11-12 Years
BlackButterfly£29.014.4★
Kids Scarecrow Costume - Large - Brown Top & Green Trousers With Faux Straw - Kids World Book Day Book Week Fancy Dress Costume
I LOVE FANCY DRESS£15.414.6★
Lito Angels Girls Wizard Costume Blue Age 5-6 Years
Lito Angels Children's Apparel£18.983.6★
Lito Angels Girls Wizard Costume Blue Age 10-11 Years
Lito Angels Children's Apparel£16.673.6★
Rubies Official WB Wizards of Oz Deluxe Tin Man Child Costume Kids Fancy Dress Size Age 5-6 Years Halloween
Rubies£18.204.7★
What buyers say about dorothy costume kids
What buyers praise and complain about, mined from review topics.What buyers love
“the size is great”
“good-quality costume that looks the part”
“not cheap looking”
“Nice and comfy for my daughter”
“Fun”
“Design was pretty”
“Getting it on was quick and easy, with all the pieces fitting comfortably without any fuss”
“The material feels soft against the skin”
“as it avoids that itchy or scratchy feeling you sometimes get with costumes”
“with all the pieces fitting comfortably without any fuss”
What buyers complain about
“This product is not sized correctly”
“Bad quality”
“Stitching all wrong as can see in photos”
“within an hour of wearing it both buttons fell off”
“My daughter wore this for World Book Day today, first time ever and it came apart on the front and side”
“waste of money”
“Dress up material isn't designed in mind for use”
Top return reasons
Common questions
- Is dorothy costume kids profitable to sell on Amazon United Kingdom?
- The niche generates £21K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -96.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the dorothy costume kids niche?
- 10 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in dorothy costume kids?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 8.1% — above our launch gate.
- When does demand for dorothy costume kids peak?
- Demand peaks in Feb–Mar; the busiest month runs 135.1× the quietest.
- What does it cost to enter the dorothy costume kids niche?
- Listings span £12.14–£29.01; the average listing price is £18.50 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.