Dorothy Costume Kids
soft demand (-96.4% this quarter) — Dorothy Costume Kids doesn't clear our bar today.
Flapen Score
Is Dorothy Costume Kids profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dorothy Costume Kids is a £21K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 34/100.
Dorothy Costume Kids: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -96.4% over the last 90 days and 1.0% of searches end in a purchase.
£21K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Dorothy Costume Kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fun Shack Dorothy Costume Kids Kids Dorothy Costume Halloween Costumes for Kids Girls Halloween Costumes Medium
- Price
- £18.52
- Rating
- 4.3/5
- Reviews
- 864
- Age
- 9y ago
Lito Angels Girls Wizard Costume Blue Age 10-11 Years
- Price
- £16.67
- Rating
- 3.6/5
- Reviews
- 32
- Age
- 1y ago
Rubies 640984S Official The Wizard of Oz Dorothy Book Week Costume Kids Small (Age 3-4 Years) Halloween
- Price
- £16.51
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 8y ago
Rubies Official The Wizard of Oz Sequin Dorothy Costume Child Large Age 8-10 Years Halloween
- Price
- £19.89
- Rating
- 4.4/5
- Reviews
- 2,108
- Age
- 13y ago
Girls Dorothy Style Costume with Dog in Basket Blue Gingham Dress Outfit with Matching Hair Ties and Plush Grey Dog Kansas Storybook World Book Day Fancy Dress
- Price
- £23.77
- Rating
- 4.2/5
- Reviews
- 389
- Age
- 8y ago
Trending
90-day click momentum
BlackButterfly Girls Lucy Clarity Dress Blue 11-12 Years
- Price
- £29.01
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 8y ago
Kids Scarecrow Costume - Large - Brown Top & Green Trousers With Faux Straw - Kids World Book Day Book Week Fancy Dress Costume
- Price
- £15.41
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 9y ago
Lito Angels Girls Wizard Costume Blue Age 5-6 Years
- Price
- £18.98
- Rating
- 3.6/5
- Reviews
- 32
- Age
- 1y ago
Lito Angels Girls Wizard Costume Blue Age 10-11 Years
- Price
- £16.67
- Rating
- 3.6/5
- Reviews
- 32
- Age
- 1y ago
Rubies Official WB Wizards of Oz Deluxe Tin Man Child Costume Kids Fancy Dress Size Age 5-6 Years Halloween
- Price
- £18.20
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
Childs Kansas Girl Costume Set - Small - Blue & White Gingham Dress Matching Hair Ties Gingham Basket and Plush Terrier Dog Toy - Perfect Storybook Character for World Book Day
- Price
- £19.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Apparlxer Dorothy Costume for Women Book Character Costume Wonderlandrole Cosplay Costumes Include Fancy Dress Blue Dress Hairbands and Socks Dorothy Costume Adult for World Book Day (Style B 130)
- Price
- £12.14
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 7mo ago
Maryparty World Book Day Costume Girls School Book Week for World Book Day Fancy Dress (XXL)
- Price
- £20.84
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Formemory Dorothy Costume Blue Plaid Dress Set with 2 Hairbands and Socks for World Book Day Costumes and Character Dress Up
- Price
- £14.15
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Formemory Dorothy Costume Blue Plaid Dress Set with 2 Hairbands and Socks for World Book Day Costumes and Character Dress Up
- Price
- £14.73
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
30
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
48%
Top 20: 99%
Open market
12%
- Fun Shack31%
- Rubies19%
- Lito Angels Children's Apparel17%
- I LOVE FANCY DRESS10%
- Formemory7%
- Mishopy4%
- Open — no brand owns it (4 brands, 12%)
Dorothy Costume Kids demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 135.1×
Top Dorothy Costume Kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dorothy costume kids98K/yr
- wizard of oz costume kids12K/yr
- dorothy wizard of oz costume kids5K/yr
What reviews say buyers love and hate about Dorothy Costume Kids
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“the size is great”
“good-quality costume that looks the part”
“not cheap looking”
“Nice and comfy for my daughter”
“Fun”
What buyers complain about
94% of reviews“This product is not sized correctly”
“Bad quality”
“Stitching all wrong as can see in photos”
“within an hour of wearing it both buttons fell off”
“My daughter wore this for World Book Day today, first time ever and it came apart on the front and side”
Dorothy Costume Kids return rate & reasons
Why buyers send it back, as a share of all return requests.
8.1%
Return rate
84%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dorothy Costume Kids questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
