Dorothy Costume Kids

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-96.4%

Conversion, latest week

1.0%

Market size, estimated

£21Ka year

Peak month

March135.1× the quietest month

Top search term

dorothy costume kids98K searches a year

Listings sell for £18.50 on average, from £12.14 to £29.01. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.50 that is £0 to £2K a year per listing.

Average price

£18.50inside the $15 to $100 sweet spot

Price range

£12.14–£29.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

8.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,217 within Fancy Dress. It carries 436 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

91%

Out of stock, average day

11.3%

Average rank

#2,217in Fancy Dress

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

436per listing

Listings tracked

22

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months