Donkey Ears

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

-29.3%

Conversion, latest week

6.8%

Market size, estimated

£12Ka year

Top search term

donkey ears23K searches a year

Listings sell for £6.54 on average, from £5.76 to £7.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £6.54 that is £654 to £2K a year per listing.

Average price

£6.54under the $15 to $100 sweet spot

Price range

£5.76–£7.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£654–£2K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #983 within Dress-Up Accessories. It carries 18 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#983in Dress-Up Accessories

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

18per listing

Listings tracked

11

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months