Is donkey ears profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (37/100).

How competitive is the donkey ears niche?

11 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in donkey ears?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 2.5%.

What does it cost to enter the donkey ears niche?

Listings span £5.76–£7.67; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.

donkey ears

Skip it

Prices mostly outside the sweet spot ($5.76–$7.67) — this niche doesn't clear our bar today.

Review moat

Incredible18.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad78%

top-5 click share — a locked-up shelf

Avg price

Bad£6.54

avg listing price — sweet spot $15–$100

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Market size

Bad£12K

£12K/yr · 28K searches

Price range

Bad£5.76–£7.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, donkey ears is a £12K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 37/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

donkey ears market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £16K–£20K; units × avg price
Conversion rate: 6.8%
Avg BSR: #983
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 5.8%
Avg brand age: 26 months
Avg seller age: 234 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

17%

ATSNOSH48%
TOYANDONA9%
KBSICWO8%
WickedFun6%
Hifot6%
GWAWG5%
Open — no brand owns it (5 brands, 17%)

Demand

Weekly Amazon search volume, last 33 weeks — -29.3% search growth over the last 90 days.

Open Trend

Top donkey ears products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATSNOSH 2 Pcs Donkey Ears Headband and Tail Set Donkey Animal Fancy Dress Outfit Animal Costume Accessories for Halloween Carnival Cosplay Theme Party (2 Pcs)

ATSNOSH£6.104.4★51 rev

TOYANDONA Cute Donkey Ears Headband: Funny Donkey Ears Hairband Soft Animal Hairband Comfortable Animal Costume Accessory Adults & Kids - Perfect for Halloween Cosplay Themed Parties (grey)

TOYANDONA£6.400.0★0 rev

KBSICWO 2Pcs Donkey Costume Set Donkey Animal Ears and Tail Soft Animal Costume Accessories for Adults for Cosplay Halloween Carnival Nativity Theme Party (Grey)

KBSICWO£5.764.6★3 rev

WickedFun Adults Childrens Faux Fur Grey Donkey Ears on Headband Theme Christmas Nativity Halloween World Book Day Fancy Dress Up Accessory (Grey)

WickedFun£5.854.2★21 rev

Hifot 4Pcs Donkey Costume Set Donkey Ears and Tail Headband Nose Bow Tie Set Donkey Animal Fancy Dress Outfit Animal Costume Accessories for Kids Adults for Cosplay Halloween Carnival Theme Party

Hifot£6.283.8★100 rev

Newest

by launch date

FeiatPogra Donkey Costume Set 2Pcs Grey Donkey Ears Headband and Tail with Clip Donkey Animal Fancy Dress Outfit Accessories for Halloween Cosplay Carnival Theme Party Kids Adults

FeiatPogra£7.524 rev

4mo ago

TOYANDONA Cute Donkey Ears Headband: Funny Donkey Ears Hairband Soft Animal Hairband Comfortable Animal Costume Accessory Adults & Kids - Perfect for Halloween Cosplay Themed Parties (grey)

TOYANDONA£6.400 rev

6mo ago

BOGCLEE 4 Piece Donkey Costume Set Donkey Costume Accessory Kit Fancy Dress Donkey Ears Headband Bow Tie Tail Nose for Adults for Cosplay Carnival Party

BOGCLEE£7.542 rev

6mo ago

GWAWG 2pcs Donkey Ears and Tail Costume Set Grey Donkey Ears Headband and Long Grey Donkey Tail Fancy Dress Accessory Set Donkey Animal Costume Accessories for Halloween Carnival Cosplay Theme Party

GWAWG£6.395 rev

7mo ago

KBSICWO 2Pcs Donkey Costume Set Donkey Animal Ears and Tail Soft Animal Costume Accessories for Adults for Cosplay Halloween Carnival Nativity Theme Party (Grey)

KBSICWO£5.763 rev

7mo ago

What buyers say about donkey ears

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Really great quality”

Value For Money16%

“Great price and value for money, much cheaper than hiring actual costumes in our case”

Comfort-Overall11%

“Well made, comfortable”

Strength8%

“Very sturdy, well made, comfortable to wear”

Stretchability/Expandability/Elasticity8%

“sturdy elastic on the tail which is securely attached so that it doesnt fall down”

Adjustability/Rotatability/Reclining8%

“Of course, this is not just for students and would be perfect for any age as all items are stretchy and adjustable to fit all sizes”

Fun/Entertainment Experience6%

“they had a load of fun”

Material Quality2%

“The material feels soft”

Weight Light2%

“the accessories are lightweight”

Size-Overall2%

“I also liked that the size is adjustable”

What buyers complain about

Advertised Vs Actual Product63%

“Rubbish looks nothing like the picture absolutely tiny like little rabbit ears”

Value For Money13%

“No, in terms of absolute value for money and youre going to wear it just once”

Size-Overall13%

“Rubbish looks nothing like the picture absolutely tiny like little rabbit ears”

Top return reasons

Size-Overall46%

Quality-Overall31%

Defective Material/Parts8%

Color8%

Value For Money8%

Common questions

Is donkey ears profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (37/100).
How competitive is the donkey ears niche?: 11 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in donkey ears?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Size-Overall. The return rate is 2.5%.
What does it cost to enter the donkey ears niche?: Listings span £5.76–£7.67; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.