Dominoes
Dominoes shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Dominoes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dominoes is a £381K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Dominoes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.9% over the last 90 days and 9.0% of searches end in a purchase.
£381K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Dominoes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
D.A.Y. Republic 28pc Double Six Classic Retro Domino Game Traditional Set in Wooden Case Educational Travel Sized Toy (Dominoes in Wood Box)
- Price
- £3.48
- Rating
- 4.2/5
- Reviews
- 1,831
- Age
- 6y ago
Navoys Classic Double 6 Dominoes Tin Gift Set 28 Pieces - Retro Dominoes Game for Children & Adults Dementia Activities Pub Game Kids Age 8 and Above Travel Size Design
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 1y ago
Jaques of London Dominoes Set | Complete D6 Dominoes Game for Adults & Children | Luxury Dominos Set | Traditional Games | Since 1795
- Price
- £10.90
- Rating
- 4.6/5
- Reviews
- 4,049
- Age
- 7y ago
NiToy Double 6 Dominoes Set 28 Tiles 4 Silicone Racks Travel Game
- Price
- £11.25
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago
Ram 28 PCS Double Six Classic Domino Game Retro Kids Adults Dominoes Game In Wooden Box
- Price
- £3.22
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 7mo ago
Trending
90-day click momentum
Pocvaim Double Six Dominoes Set of 28 Classic Domino Tiles with Blue PVC Carry Case Durable and Portable Travel Game for Adults and Gatherings
- Price
- £5.66
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4mo ago
Pocvaim Double Six Dominoes Set of 28 Classic Domino Tiles with with Black Color PVC Carry Case Durable and Portable Travel Game for Family Adults.
- Price
- £5.55
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4mo ago
ORCHIDS Double Six Dominoes Set of 28 Classic Domino Tiles with Random Color PVC Carry Case Durable and Portable Travel Game for Adults
- Price
- £3.98
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 3mo ago
Queensell Dominos Set for Adults with 4 Domino Racks - Double 6 Dominoes Set with Domino Holder Classic Board Games for Kids and Adults - Double Six Standard Dominos Set 28 Tiles with Travel Case
- Price
- £19.63
- Rating
- 4.7/5
- Reviews
- 3,987
- Age
- 1y ago
MORAINJAY D6 Dominoes Set for Adults 28 Pieces Domino Set with Wooden Box Classic Retro Domino Game|Mexican Train|Traditional Games|Retro Gift Ideal Present for Your Family Travel Since 1795
- Price
- £7.81
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 2y ago
Newest
by launch dateORCHIDS Double Six Dominoes Set of 28 Classic Domino Tiles with Random Color PVC Carry Case Durable and Portable Travel Game for Adults
- Price
- £3.98
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 3mo ago
Pocvaim Double Six Dominoes Set of 28 Classic Domino Tiles with Blue PVC Carry Case Durable and Portable Travel Game for Adults and Gatherings
- Price
- £5.66
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4mo ago
Pocvaim Double Six Dominoes Set of 28 Classic Domino Tiles with with Black Color PVC Carry Case Durable and Portable Travel Game for Family Adults.
- Price
- £5.55
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 4mo ago
Ram 28 PCS Double Six Classic Domino Game Retro Kids Adults Dominoes Game In Wooden Box
- Price
- £3.22
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 7mo ago
Happium Classic Double 6 Dominoes Tin Set 28 Pieces - Retro Dominoes Game for Children & Adults Dementia Activities Pub Game Kids Age 6 and Above Travel Size Design
- Price
- £4.89
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
45
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
35%
- D.A.Y. Republic19%
- Jaques of London17%
- Navoys9%
- NiToy9%
- RAM ONLINE6%
- ORCHIDS5%
Dominoes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top Dominoes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dominoes140K/yr
- dominoes set for adults104K/yr
- dominos40K/yr
- dominoes for children46K/yr
- dominos set for adults18K/yr
- domino19K/yr
- dominoes set13K/yr
- travel dominoes6K/yr
- dominoes game6K/yr
- dominos set5K/yr
What reviews say buyers love and hate about Dominoes
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“good quality set”
“Good value”
“Good fun”
“nice size”
“Looks good and was a good present”
What buyers complain about
89% of reviews“the quality of the tiles was very poor”
“Was a bit bigger than i thought”
“although the coloured dots were not the same colours as on the picture”
“the box it came in is falling apart already in less than a week which is disappointing especially for the price”
“Its tiny, and a choke hazard for children”
Dominoes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dominoes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
