Dolls House People

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-22.2%

Conversion, latest week

4.5%

Market size, estimated

£57Ka year

Peak month

December4.6× the quietest month

Top search term

dolls house people36K searches a year

Listings sell for £10.65 on average, from £4.96 to £21.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.65 that is £1K to £3K a year per listing.

Average price

£10.65under the $15 to $100 sweet spot

Price range

£4.96–£21.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #188 within Dolls & Accessories. It carries 786 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#188in Dolls & Accessories

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

786per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months