Dolls House

Shoppers searched for this 952K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months

952K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

0.4%

Market size, estimated

£197Ka year

Peak month

December3.7× the quietest month

Top search term

dolls house400K searches a year

Listings sell for £54.56 on average, from £10.19 to £189.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £54.56 that is £0 to £5K a year per listing.

Average price

£54.56inside the $15 to $100 sweet spot

Price range

£10.19–£189.29

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£5K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #154 within Dolls & Accessories. It carries 1,696 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

85%

Out of stock, average day

19.2%

Average rank

#154in Dolls & Accessories

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,696per listing

Listings tracked

52

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months