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Dogman Toys

Fail

The top 5 brands take 100% of clicks, so Dogman Toys is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£37K/yr63K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
61%top-5 click share · 3 brands · 46 sellers

Flapen Score

Dogman Toys against its category

The dotted line is the Toys & Games average. Past it, Dogman Toys is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dogman Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dogman Toys 63K times last year and spent an estimated £37K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
4.4%
Market size, estimated
£37Ka year
Peak month
December3.8× the quietest month
Top search term
dogman toys24K searches a year

02 · Price

A sale here is worth £13.29.

Listings sell for £13.29 on average, from £4.96 to £23.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.29 that is £1K to £3K a year per listing.

Average price
£13.29under the $15 to $100 sweet spot
Price range
£4.96–£23.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,062 within Games & Accessories. It carries 738 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3,062in Games & Accessories
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Dogman Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Dog Man44%
  • Jakks Pacific42%
  • University Games15%
  • Open — no brand owns it (0%)

Demand

Dogman Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Dogman Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dogman toys24K/yr
  • dog man toys12K/yr
  • dog man toy5K/yr
  • dog man figures5K/yr
  • dog man plush4K/yr
  • dogman plush4K/yr
  • dogman figures3K/yr
  • dogman toy3K/yr
  • dog man movie2K/yr
  • dog man teddy2K/yr

Reviews and returns

What reviews say buyers love and hate about Dogman Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience50%−0.29

unfortunately just a boring game

Boring

Material Quality50%+0.29

Plastic figure

Love

Fun/Entertainment Experience37%−0.29

Great toy

Fun for the whole family

fun

Quality-Overall26%+2.19

well made as well

Good quality, great toy

Good quality

Ease Of Use7%+0.44

easy to use

easy to learn

Value For Money5%+0.35

Great value for money

Really good value for money

Durability4%+0.30

Durable and strong

Feel like they will last well

Durable

Return

0.6% Return rate 0% Fixable by listing

Gifting Purpose50%▁▅▄▆█▃
Defective Material/Parts6%▁▁█▁▁▁
Noise Level6%▁▁▁█▁▁
Instructions/User Manual/Troubleshooting6%▁█▁▁▁▁
Ease Of Cleaning6%▁▁▁▁▁█

FAQ

Common Dogman Toys questions

Answered from the same tracked data.