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Dog Man Costume

Fail

Shoppers spend an estimated $0 a year here, so Dog Man Costume is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£0/yr177K searches / yr
90-day growth
-99.4%search demand this quarter
Competition
66%top-5 click share · 4 brands · 10 sellers

Flapen Score

Dog Man Costume against its category

The dotted line is the Toys & Games average. Past it, Dog Man Costume is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Man Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Man Costume 177K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-99.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
March379.8× the quietest month
Top search term
dog man costume80K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £9.04 to £23.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.81 that is £2K to £4K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£9.04–£23.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,745 within Fancy Dress. It carries 41 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
14.0%
Average rank
#1,745in Fancy Dress
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
41per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Man Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Disguise47%
  • shumintaojin25%
  • Jokureao15%
  • WAFUNNE13%

Demand

Dog Man Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 379.8×

Search terms

Top Dog Man Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog man costume80K/yr
  • dogman costume59K/yr
  • dog man costume kids18K/yr
  • dogman costume kids12K/yr
  • dog man hat3K/yr
  • dog man costume kids world book day5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Man Costume

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
6.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Man Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data