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Dog Man Costume

Fail

Shoppers spend only $0 a year here, so Dog Man Costume is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£0/yr177K searches / yr
90-day growth
-99.4%search demand this quarter
Competition
66%top-5 click share · 4 brands · 10 sellers

Flapen Score

Dog Man Costume against its category

The dotted line is the Toys & Games average. Past it, Dog Man Costume is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Man Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Man Costume 177K times last year and spent an estimated £0. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-99.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
March379.8× the quietest month
Top search term
dog man costume80K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £9.04 to £23.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.81 that is £2K to £4K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£9.04–£23.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,745 within Fancy Dress. It carries 41 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
14.0%
Average rank
#1,745in Fancy Dress
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
41per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Man Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Disguise47%
  • shumintaojin25%
  • Jokureao15%
  • WAFUNNE13%

Demand

Dog Man Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 379.8×

Search terms

Top Dog Man Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog man costume80K/yr
  • dogman costume59K/yr
  • dog man costume kids18K/yr
  • dogman costume kids12K/yr
  • dog man hat3K/yr
  • dog man costume kids world book day5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Man Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.25

Poor quality

Quality not the best

Size-Overall20%−0.24

Too big

Zipper Quality10%−0.11

Zipper broke in first use

Stitch/Finish/Polish10%−0.11

The had is badly sewn

Thickness10%+0.48

I only can say the merial is so thin

Love

Quality-Overall21%−0.25

You can tell they are well made

Good Quality

Reasonable quality product for price

Advertised Vs Actual Product19%+0.74

As described

It lookw how it should look

Costume itself look how it should

Value For Money14%+1.17

great value for World Book Day

Really good value for money

Educational-Overall13%+1.01

great for book day for school this year

Size-Overall8%−0.24

Great fit and well made

Size as described

The fit was spot on straight away

Return

6.4% Return rate 80% Fixable by listing

Size-Overall70%▁▇▆█▅▁

Too big

Quality-Overall4%▁▂▂▁█▁

Poor quality

Quality not the best

Stitch/Finish/Polish3%▁█▆▁▁▁

The had is badly sewn

Comfort-Overall3%▁█▁▁▁▁
Advertised Vs Actual Product2%▁▆█▁▁▁

Looks different to the advertised picture

FAQ

Common Dog Man Costume questions

Answered from the same tracked data.