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Doctors Set for Kids

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -15.9% this quarter, so Doctors Set for Kids is a Maybe.

Flapen Score
57
57 / 100
Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 44
Market size
£271K/yr442K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
42%top-5 click share · 21 brands · 37 sellers

Flapen Score

Doctors Set for Kids against its category

The dotted line is the Toys & Games average. Past it, Doctors Set for Kids is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doctors Set for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Doctors Set for Kids 442K times last year and spent an estimated £271K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
4.0%
Market size, estimated
£271Ka year
Peak month
December3.7× the quietest month
Top search term
doctors set for kids202K searches a year

02 · Price

A sale here is worth £15.31.

Listings sell for £15.31 on average, from £5.64 to £23.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.31 that is £4K to £8K a year per listing.

Average price
£15.31inside the $15 to $100 sweet spot
Price range
£5.64–£23.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #28 within Doctor Playsets. It carries 1,745 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#28in Doctor Playsets
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,745per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Doctors Set for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£43K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

37

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

42%

Top 20: 89%

Open market

31%

  • EFOSHM15%
  • Lehoo Castle14%
  • Peterkin12%
  • BUYGER12%
  • Sundaymot9%
  • JOYSINTOY7%

Demand

Doctors Set for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Doctors Set for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doctors set for kids202K/yr
  • kids doctors set50K/yr
  • doctor set22K/yr
  • doctor set for kids19K/yr
  • doctors kit20K/yr
  • doctors set20K/yr
  • doctor playsets10K/yr
  • doctor kit8K/yr
  • doctors kit for kids8K/yr
  • toy doctors set for kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Doctors Set for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.13

Not well made

Disappointed with quality

not the best

Size-Overall8%

This is not fit for purpose

A lot bigger than I was expecting

everything is really small

Advertised Vs Actual Product8%−0.01

Dangerously advertised

theres no logo as shown in the pictures

Items not as illustrated

Durability7%−0.03

Easy to break

kids break it in the first day

it may not hold up well with regular use

Material Quality7%−0.05

Very plastic and cheap

Poorly made and flimsy plastic

Very plasticy

Love

Fun/Entertainment Experience24%+2.47

Great toy

Really fun toy

Great fun

Quality-Overall23%−0.13

Nice kit overall

It's a very good quality set otherwise

Excellent product

Value For Money14%+0.35

Excellent price

Great value for money

Good value for money

Gifting Purpose10%+0.83

Great gift idea

Great present

Great gift for kids

Size-Overall4%

And all fits nicely into a carry bag

Size is appropriate for young children

big enough for them to feel like little doctors

Return

1.1% Return rate 22% Fixable by listing

Quality-Overall30%▅█▃▇█▆

Not well made

Disappointed with quality

not the best

Size-Overall15%▃▄█▄▅▃

This is not fit for purpose

A lot bigger than I was expecting

everything is really small

Defective Material/Parts11%█▅▇▄▅▅
Gifting Purpose10%▁▁▄▅▄█
Strength5%▆▃▄▁▆█

The box is cheap and flimsy and doesnt open up fully

It is very flimsy plastic

Some pieces may feel lightweight or less sturdy during play

FAQ

Common Doctors Set for Kids questions

Answered from the same tracked data.