How competitive is the Dobby Lego niche on Amazon United Kingdom?

2 brands and 90 sellers compete in Dobby Lego on Amazon United Kingdom. The top 5 Dobby Lego products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Dobby Lego niche?

Dobby Lego sells for £17.81 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.17–£22.35. The average incumbent carries 3,482 reviews — the moat a new listing must climb.

Dobby Lego

a concentrated shelf (top 5 take 100% of clicks) — Dobby Lego doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

This niche Category average

Is Dobby Lego profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dobby Lego is a £153K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Dobby Lego: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.5% over the last 90 days and 7.9% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr6K

Search volume / yr-31.5%109K

Conversion rate7.9%

Avg price£17.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 90

Top-5 product click share100%

Open market0%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top Dobby Lego products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LEGO Harry Potter 2 in 1 Dobby the Free Elf Toy - Model Kit Transforms into a Kreacher Figure - DIY Kids Bedroom Decor - Gift for 8+ Year Old Girls Boys & Fans - 76469

Price: £22.35
Rating: 4.9/5
Reviews: 78
Age: 1mo ago

LEGO Harry Potter Dobby the House-Elf Building Toy Set Movable Wizarding World Character Figure Kids Bedroom Decoration Gift for 8 Plus Year Old Girls Boys Teens and Fans 76421

Price: £15.92
Rating: 4.8/5
Reviews: 10,110
Age: 3y ago

LocoLee LED Light Kit Compatible with LEGO 76421 Dobby the House-Elf Set

Price: £15.17
Rating: 4.3/5
Reviews: 257
Age: 2y ago

Newest

by launch date

LEGO Harry Potter 2 in 1 Dobby the Free Elf Toy - Model Kit Transforms into a Kreacher Figure - DIY Kids Bedroom Decor - Gift for 8+ Year Old Girls Boys & Fans - 76469

Price: £22.35
Rating: 4.9/5
Reviews: 78
Age: 1mo ago

LocoLee LED Light Kit Compatible with LEGO 76421 Dobby the House-Elf Set

Price: £15.17
Rating: 4.3/5
Reviews: 257
Age: 2y ago

LEGO Harry Potter Dobby the House-Elf Building Toy Set Movable Wizarding World Character Figure Kids Bedroom Decoration Gift for 8 Plus Year Old Girls Boys Teens and Fans 76421

Price: £15.92
Rating: 4.8/5
Reviews: 10,110
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

LEGO90%
LocoLee10%

Dobby Lego demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR7.9%Products3Brands2Top 5 Brands100%OOS Rate10.3%Rating4.7★Reviews3,482Avg BSR#197

Top Dobby Lego search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dobby lego49K/yr -23.1%4.9% conv.
lego dobby25K/yr -12.0%4.5% conv.
harry potter lego dobby8K/yr -24.1%3.0% conv.
lego 76421 harry potter dobby the house-elf set5K/yr -63.7%2.3% conv.
lego harry potter dobby5K/yr -41.0%2.4% conv.
dobby lego set4K/yr -32.3%3.2% conv.
harry potter dobby lego4K/yr -33.5%4.9% conv.
dobby lego harry potter5K/yr -55.8%6.9% conv.
lego dobby the house elf4K/yr -44.9%4.9% conv.

What reviews say buyers love and hate about Dobby Lego

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money26%

“Really affordable item”

Design-Overall19%

“ordered have loved building it”

Gifting Purpose15%

“A lovely gift for fans of all ages”

Assembly/Installation15%

“The set went together smoothly with clear instructions”

Quality-Overall8%

“Great product”

What buyers complain about

100% of reviews

Adhesion/Stickiness100%

“Sticking filler”

Dobby Lego return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

50%

2Gifting Purpose

38%

3Product Condition

13%

Common Dobby Lego questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dobby Lego 35/100 on Amazon United Kingdom — Skip it. The niche generates £153K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -31.5% over the last 90 days.

Dobby Lego buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 1.8%.