Dobby Lego

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-31.5%

Conversion, latest week

7.9%

Market size, estimated

£153Ka year

Top search term

dobby lego49K searches a year

Listings sell for £17.81 on average, from £15.17 to £22.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At £17.81 that is £27K to £36K a year per listing.

Average price

£17.81inside the $15 to $100 sweet spot

Price range

£15.17–£22.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

1,500–2,000

Revenue per listing a year

£27K–£36K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #197 within Building & Construction Toys. It carries 3,482 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

67%

Out of stock, average day

10.3%

Average rank

#197in Building & Construction Toys

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,482per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months