Dobby

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

-26.4%

Conversion, latest week

2.0%

Market size, estimated

£20Ka year

Peak month

December7.5× the quietest month

Top search term

dobby48K searches a year

Listings sell for £12.07 on average, from £2.10 to £31.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.07 that is £0 to £1K a year per listing.

Average price

£12.07under the $15 to $100 sweet spot

Price range

£2.10–£31.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

34% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #1,649 within Hobbies. It carries 965 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

34%

Prime listings

90%

Out of stock, average day

5.4%

Average rank

#1,649in Hobbies

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

965per listing

Listings tracked

29

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months