Skip to content

Dnd Miniatures

brand-locked demand (top 5 brands take 100% of clicks) — Dnd Miniatures doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 22Growth 10Conversion 14Competition 77Returns 97Price range 87Avg price 95Brand share 0Review moat 77Quality gap 24
This niche Category average

Is Dnd Miniatures profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dnd Miniatures is a £90K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Dnd Miniatures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.4% over the last 90 days and 1.1% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr4K
Search volume / yr-30.4%328K
Conversion rate1.1%
Avg price£25.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 9
Top-5 product click share38%
Open market0%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)7· 3 succeeded
Avg rating4.6★
Avg reviews466

Top Dnd Miniatures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 99%

Open market

0%

  • Wildspire91%
  • Path Gaming7%
  • Newcombie2%
  • iPEAU1%

Dnd Miniatures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume328KCVR1.1%Products22Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews466Avg BSR#310
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Top Dnd Miniatures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dnd miniatures82K/yr
  • miniatures60K/yr
  • wildspire miniatures15K/yr
  • d&d miniatures23K/yr
  • tabletop & miniature gaming27K/yr
  • 28mm miniatures18K/yr
  • dungeons and dragons figures23K/yr
  • dungeons and dragons miniatures16K/yr
  • dnd figures14K/yr
  • dnd minis11K/yr

What reviews say buyers love and hate about Dnd Miniatures

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Value For Money42%

Good value for money

Quality-Overall19%

Overall, the quality itself is nice, the minis are detailed

Collectibles12%

Great Selection

Design-Overall4%

Nice designs

Fun/Entertainment Experience3%

My players certainly appreciate not fighting the same goblin wearing a different imaginary hat each week

What buyers complain about

54% of reviews
Size-Overall25%

Some of the figures are massive

Strength14%

fragile to say the least

Defective Material/Parts5%

Good value for money some parts or the models are a little bit bent

Shape/Style5%

the longer weapons a bent out of shape

Quality-Overall5%

the quality on some suck

Dnd Miniatures return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
24%
2Defective Material/Parts
22%
3Size-Overall
15%
4Value For Money
10%
5Print Quality
10%

Common Dnd Miniatures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dnd Miniatures 43/100 on Amazon United Kingdom — Skip it. The niche generates £90K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -30.4% over the last 90 days.
Search demand for Dnd Miniatures on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.4× the quietest.