dnd miniatures
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£25.34avg listing price — sweet spot $15–$100
Price range
Great£7.81–£79.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great465.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£90K£90K/yr · 328K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dnd miniatures is a £90K/yr Amazon United Kingdom market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dnd miniatures market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £76K–£101K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 99%
Open market
0%
- Wildspire91%
- Path Gaming7%
- Newcombie2%
- iPEAU1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
Top dnd miniatures search terms
- dnd miniatures82K/yr
- miniatures60K/yr
- wildspire miniatures15K/yr
- d&d miniatures23K/yr
- tabletop & miniature gaming27K/yr
- 28mm miniatures18K/yr
- dungeons and dragons figures23K/yr
- dungeons and dragons miniatures16K/yr
- dnd figures14K/yr
- dnd minis11K/yr
Top dnd miniatures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures
Wildspire£55.194.7★410 rev
Wildspire Classic Heroes - Mercenary Band I- 25 Paintable Characters for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures Dragons Figures Pathfinder Compatible
Wildspire£17.714.7★543 rev
Wildspire Fantasy Miniatures - Bookish Dragon for D&D & Pathfinder 28-32mm Bulk Miniatures
Wildspire£32.384.5★1,479 rev
Path Gaming 50 Unique Miniatures Fantasy Tabletop RPG Figures for Dungeons and Dragons Pathfinder Roleplaying Games Bulk Unpainted Great for D&D
Path Gaming£24.984.5★878 rev
Specialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£8.814.8★25 rev
Newest
by launch dateSpecialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£8.8125 rev
Mercenary Guild II - Essential Heroes - 55 Hero Player Characters NPC for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£27.0344 rev
The Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£79.4537 rev
Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£8.829 rev
Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged
Wildspire£14.0446 rev
Trending
90-day click momentumThe Realm Set - 195 minis - Heroes Monsters NPC Characters for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£79.454.9★
Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged
Wildspire£14.044.5★
Warriors Class Set - Barbarians Fighters Monks - Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£8.824.6★
Specialists Class Set - Rangers Rogues Bards - Player-Characters NPC for DND Miniatures Bulk I 28mm Dungeon Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£8.814.8★
Mercenary Guild II - Essential Heroes - 55 Hero Player Characters NPC for DND Miniatures Bulk I 28mm Dungeons Dragons D&D Miniatures I DND Minis D&D Figures I Pathfinder Daggerheart Realm Reforged
Wildspire£27.034.8★
What buyers say about dnd miniatures
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Overall, the quality itself is nice, the minis are detailed”
“Great Selection”
“Nice designs”
“My players certainly appreciate not fighting the same goblin wearing a different imaginary hat each week”
“Great selection of creatures of different sizes”
“easy to paint”
“they all feel solid”
“Good quality plastic that takes paint well”
“Son is very pleased with his gift”
What buyers complain about
“Some of the figures are massive”
“fragile to say the least”
“Good value for money some parts or the models are a little bit bent”
“the longer weapons a bent out of shape”
“the quality on some suck”
Top return reasons
Common questions
- Is dnd miniatures profitable to sell on Amazon United Kingdom?
- The niche generates £90K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the dnd miniatures niche?
- 4 brands and 9 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dnd miniatures?
- Top complaints mined from reviews: Size-Overall, Strength, Defective Material/Parts. The return rate is 0.6%.
- When does demand for dnd miniatures peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dnd miniatures niche?
- Listings span £7.81–£79.45; the average listing price is £25.34 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.