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Dnd Miniatures

Fail

The top 5 brands take 100% of clicks, so Dnd Miniatures is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£90K/yr328K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
38%top-5 click share · 4 brands · 9 sellers

Flapen Score

Dnd Miniatures against its category

The dotted line is the Toys & Games average. Past it, Dnd Miniatures is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dnd Miniatures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dnd Miniatures 328K times last year and spent an estimated £90K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
1.1%
Market size, estimated
£90Ka year
Peak month
December2.4× the quietest month
Top search term
dnd miniatures82K searches a year

02 · Price

A sale here is worth £25.34.

Listings sell for £25.34 on average, from £7.81 to £79.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £25.34 that is £3K to £6K a year per listing.

Average price
£25.34inside the $15 to $100 sweet spot
Price range
£7.81–£79.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Games & Accessories. It carries 466 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
22

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dnd Miniatures products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 99%

Open market

0%

  • Wildspire91%
  • Path Gaming7%
  • Newcombie2%
  • iPEAU1%

Demand

Dnd Miniatures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dnd Miniatures search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dnd miniatures82K/yr
  • miniatures60K/yr
  • wildspire miniatures15K/yr
  • d&d miniatures23K/yr
  • tabletop & miniature gaming27K/yr
  • 28mm miniatures18K/yr
  • dungeons and dragons figures23K/yr
  • dungeons and dragons miniatures16K/yr
  • dnd figures14K/yr
  • dnd minis11K/yr

Reviews and returns

What reviews say buyers love and hate about Dnd Miniatures

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Some of the figures are massive”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dnd Miniatures questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data