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Dnd Miniatures

Fail

The top 5 brands take 100% of clicks, so Dnd Miniatures is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£90K/yr328K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
38%top-5 click share · 4 brands · 9 sellers

Flapen Score

Dnd Miniatures against its category

The dotted line is the Toys & Games average. Past it, Dnd Miniatures is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dnd Miniatures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dnd Miniatures 328K times last year and spent an estimated £90K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
1.1%
Market size, estimated
£90Ka year
Peak month
December2.4× the quietest month
Top search term
dnd miniatures82K searches a year

02 · Price

A sale here is worth £25.34.

Listings sell for £25.34 on average, from £7.81 to £79.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £25.34 that is £3K to £6K a year per listing.

Average price
£25.34inside the $15 to $100 sweet spot
Price range
£7.81–£79.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Games & Accessories. It carries 466 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dnd Miniatures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 99%

Open market

0%

  • Wildspire91%
  • Path Gaming7%
  • Newcombie2%
  • iPEAU1%

Demand

Dnd Miniatures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Dnd Miniatures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dnd miniatures82K/yr
  • miniatures60K/yr
  • wildspire miniatures15K/yr
  • d&d miniatures23K/yr
  • tabletop & miniature gaming27K/yr
  • 28mm miniatures18K/yr
  • dungeons and dragons figures23K/yr
  • dungeons and dragons miniatures16K/yr
  • dnd figures14K/yr
  • dnd minis11K/yr

Reviews and returns

What reviews say buyers love and hate about Dnd Miniatures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.11

Some of the figures are massive

small

Smaller than expected

Strength14%−0.06

fragile to say the least

so fragile that few miniatures come broken

Defective Material/Parts5%−0.02

Good value for money some parts or the models are a little bit bent

Shape/Style5%−0.02

the longer weapons a bent out of shape

Quality-Overall5%−0.01

the quality on some suck

But the quality may shift between them

Love

Value For Money42%+3.51

Good value for money

Good value

Amazing value

Quality-Overall19%−0.01

Overall, the quality itself is nice, the minis are detailed

there's a really good variety here

Decent quality

Collectibles12%+0.87

Great Selection

This is a great collection for any DND GM

The Realm Set is excellent value for anyone looking to bulk out their tabletop miniature collection

Design-Overall4%−0.05

Nice designs

The majority of the minis are well designed and very detailed

Great models

Fun/Entertainment Experience3%+0.33

My players certainly appreciate not fighting the same goblin wearing a different imaginary hat each week

Great hobby for my son

Really useful variety of races / creatures

Return

0.6% Return rate 17% Fixable by listing

Quality-Overall24%▁▆█▁▁▁

the quality on some suck

But the quality may shift between them

Defective Material/Parts22%▁▂▂▃▁█

Good value for money some parts or the models are a little bit bent

Size-Overall15%

Some of the figures are massive

small

Smaller than expected

Value For Money10%▁▅▁█▁▁
Print Quality10%█▅▁▁▁▁

FAQ

Common Dnd Miniatures questions

Answered from the same tracked data.