dnd dice
Skip itSoft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay£3.22–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,497.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay£189K£189K/yr · 568K searches
Avg price
Okay£10.11avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dnd dice is a £189K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dnd dice market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £152K–£202K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 5.4%
- Avg brand age
- 37 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
27
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
26%
- QMay25%
- CREEBUY25%
- Dzxin9%
- ORUZA5%
- SIQUK5%
- H&S4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top dnd dice search terms
- dnd dice256K/yr
- dnd dice set70K/yr
- d&d dice57K/yr
- dungeons and dragons dice43K/yr
- d20 dice17K/yr
- d&d dice set20K/yr
- d2015K/yr
- d and d dice21K/yr
- polyhedral dice set12K/yr
- dice dnd11K/yr
Top dnd dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)
CREEBUY£9.784.8★449 rev
QMAY DND Dice 6 x 7 Set Polyhedral Double-Color Dice Sets (42pcs)
QMay£8.934.8★6,340 rev
Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)
Dzxin£4.204.5★189 rev
H&S 42pcs DND Dice 6 Sets Dungeons and Dragons Dice Set 7 Sided Polyhedral D&D RPG MTG Table Game
H&S£6.324.7★2,431 rev
ORUZA 7 PCS Liquid Core DND Dice Resin Sharp Edge Dice Polyhedral D&D Dice Set for Dungeons and Dragons RPG MTG Table Games (Green Leaf Liquid Quicksand)
ORUZA£15.044.5★242 rev
Newest
by launch date
Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)
CREEBUY£15.0211 rev
RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice
RTDHO£11.8810 rev
ARUOHHA Gazes Eye Dice DND Resin Dice Liquid Core Flaming RPG Sharp Edged Dice Set with Gift Box Polyhedral D and D Dice Set Compatible with Dungeons Dragons Role Playing Game D20 D12 D10 D8 D6
ARUOHHA£24.9416 rev
Haxtec Mystery DND Dice Set 7pcs Polyhedral Dice Mystery Dice for Dungeons & Dragons Chance Win Rare Sharp Edge Great DND Gift for RPG players No Duplicates in 2/5 Packs
Haxtec£9.63306 rev
QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag
QMay£18.42365 rev
Trending
90-day click momentumPolyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)
CREEBUY£15.024.9★
QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch
QMay£15.234.8★
RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice
RTDHO£11.884.8★
QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag
QMay£18.424.6★
Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)
Dzxin£4.204.5★
What buyers say about dnd dice
What buyers praise and complain about, mined from review topics.What buyers love
“Adorable Duck Dice Set That Still Feels Good Quality”
“Good for the price”
“The colours are vibrant”
“look beautiful with my collection”
“Dice are great nice weight to it”
“Bought as present”
“nice size”
“Fun dice”
“As described”
“Really lovely dice set - the weight is REALLY nice”
What buyers complain about
“Not as colourful as the product images indicate”
“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”
“Not as advertised”
“minus a couple of mm smaller than normal”
“The numbers can be tricky to read”
“First Impressions: These dice are really heavy”
Top return reasons
Common questions
- Is dnd dice profitable to sell on Amazon United Kingdom?
- The niche generates £189K/yr across 47 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the dnd dice niche?
- 20 brands and 27 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in dnd dice?
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for dnd dice peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the dnd dice niche?
- Listings span £3.22–£24.94; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 2,498 reviews — the moat a new listing must climb.