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Dnd Dice

Fail

Demand is soft, at -27.2% this quarter, so Dnd Dice is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£189K/yr568K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
36%top-5 click share · 20 brands · 27 sellers

Flapen Score

Dnd Dice against its category

The dotted line is the Toys & Games average. Past it, Dnd Dice is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dnd Dice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dnd Dice 568K times last year and spent an estimated £189K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
3.3%
Market size, estimated
£189Ka year
Peak month
December3.3× the quietest month
Top search term
dnd dice256K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £3.22 to £24.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £10.11 that is £3K to £5K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£3.22–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #39 within Games & Accessories. It carries 2,498 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#39in Games & Accessories
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,498per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Dnd Dice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

27

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

26%

  • QMay25%
  • CREEBUY25%
  • Dzxin9%
  • ORUZA5%
  • SIQUK5%
  • H&S4%

Demand

Dnd Dice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Dnd Dice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dnd dice256K/yr
  • dnd dice set70K/yr
  • d&d dice57K/yr
  • dungeons and dragons dice43K/yr
  • d20 dice17K/yr
  • d&d dice set20K/yr
  • d2015K/yr
  • d and d dice21K/yr
  • polyhedral dice set12K/yr
  • dice dnd11K/yr

Reviews and returns

What reviews say buyers love and hate about Dnd Dice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color27%−0.06

Not as colourful as the product images indicate

More green than blue

There green not blue

Quality-Overall22%−0.03

Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice

Poor quality

I was worried that they would be low quality

Advertised Vs Actual Product13%−0.06

Not as advertised

Not as pictured

Would not trust the pictures

Size-Overall9%−0.02

minus a couple of mm smaller than normal

Compared to standard dice they are really small

they might be a tad smaller than regular poly dice

Ease Of Use2%

The numbers can be tricky to read

Love

Quality-Overall26%−0.03

Adorable Duck Dice Set That Still Feels Good Quality

Build quality seems solid

Excellent product

Value For Money13%

Good for the price

Totally worth it

Amazing value

Color12%−0.06

The colours are vibrant

The colours are nice

There's some nice colour variations

Collectibles6%+1.15

look beautiful with my collection

collection

Overall, a fun and colourful addition to any gaming collection

Weight Light6%+0.60

Dice are great nice weight to it

Fairly lightweight

Good quality, nice weight as youd expect

Return

0.2% Return rate 62% Fixable by listing

Advertised Vs Actual Product33%█▃▄▂▁▇

Not as advertised

Not as pictured

Would not trust the pictures

Size-Overall8%▁▁█▁▆▁

minus a couple of mm smaller than normal

Compared to standard dice they are really small

they might be a tad smaller than regular poly dice

Accuracy-Overall8%▁█▁▁▁▁
Color8%▁▁▁▁█▁

Not as colourful as the product images indicate

More green than blue

There green not blue

Balance/Stability8%▁▁▁█▁▁

FAQ

Common Dnd Dice questions

Answered from the same tracked data.