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Dnd Books

Fail

The top 5 brands take 100% of clicks, so Dnd Books is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£124K/yr90K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
74%top-5 click share · 2 brands · 66 sellers

Flapen Score

Dnd Books against its category

The dotted line is the Toys & Games average. Past it, Dnd Books is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dnd Books market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dnd Books 90K times last year and spent an estimated £124K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
2.5%
Market size, estimated
£124Ka year
Peak month
December3.1× the quietest month
Top search term
dnd books37K searches a year

02 · Price

A sale here is worth £53.91.

Listings sell for £53.91 on average, from £10.46 to £166.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £53.91 that is £5K to £13K a year per listing.

Average price
£53.91inside the $15 to $100 sweet spot
Price range
£10.46–£166.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #498 within Games & Accessories. It carries 2,722 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#498in Games & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,722per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dnd Books products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons83%
  • ENHANCE17%
  • Open — no brand owns it (0%)

Demand

Dnd Books search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Dnd Books search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dnd books37K/yr
  • dungeons and dragons book27K/yr
  • dungeons and dragons books13K/yr
  • d&d books10K/yr
  • dnd 5e3K/yr

Reviews and returns

What reviews say buyers love and hate about Dnd Books

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%+1.11

couldnt afford

Its nothing more than an expensive Picture book

not for the full price

Product Condition18%−0.04

looks used

looks pretty worn too

Quality-Overall18%+0.89

Very disappointed by the manufacturing quality on the book

because this is a really low quality product

Poor quality

Size-Overall14%−0.03

Dimensions don't reflect zip design limitations

The pages are a strange size

Durability9%−0.02

beginning to fall out

Love

Design-Overall24%+1.60

well designed monsters

Artwork is great

Great art work

Quality-Overall24%+0.89

The tokens are on good quality card

Good quality

Excellent quality and great folder to carry them around in

Value For Money15%+1.11

Great value

Amazing price

reasonable price

Advertised Vs Actual Product8%−0.03

as most of the players I know say that the previous edition was a better game

Gameplay balance is OK

Instructions/User Manual/Troubleshooting8%+0.16

This guide is great for me

Excellent dm,a guide

Return

1.4% Return rate 0% Fixable by listing

Cover Quality25%█▄▄▅▅▄
Binding Quality23%▆▅▄▇██

The book was dented, scuffed, and already falling apart, with a peeling, broken binding

Product Condition13%█▆▇▄▂▂

looks used

looks pretty worn too

Scratch Resistance7%▁▁▁▁▁█
Gifting Purpose6%▁█▁▁▄▂

FAQ

Common Dnd Books questions

Answered from the same tracked data.