Is dnd profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 61 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).

How competitive is the dnd niche?

30 brands and 142 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in dnd?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.

When does demand for dnd peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the dnd niche?

Listings span £4.20–£55.19; the average listing price is £19.61 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

dnd

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£19.61

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great£4.20–£55.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good770.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£66K

£66K/yr · 365K searches

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, dnd is a £66K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dnd market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £78K–£98K; units × avg price
Conversion rate: 0.9%
Avg BSR: #384
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 6.7%
Avg brand age: 36 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

142

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

31%

Top 20: 72%

Open market

23%

Dungeons & Dragons29%
Wildspire25%
Byhoo7%
QMay7%
DNDND5%
Path Gaming3%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top dnd search terms

dnd253K/yr -17.5%0.3% conv.
d&d81K/yr -18.1%0.4% conv.
d and d19K/yr -35.0%0.6% conv.
dungeon and dragons12K/yr -1.4%0.8% conv.

All search terms

Top dnd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures

Wildspire£55.194.7★410 rev

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Dungeons & Dragons£35.024.8★905 rev

2024 Monster Manual (Dungeons & Dragons Core Rulebook)

Dungeons & Dragons£30.904.6★1,804 rev

Byhoo 2PCS DM Screen for D&D 5E with 2 Immersive ThemesWaterproof Reusable Surface Tri-Fold Portable Design Folds to A4 Size DND Accessories Compatible with Players Handbook

Byhoo£8.864.4★315 rev

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)

Dungeons & Dragons£25.734.5★2,294 rev

Newest

by launch date

Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories

Dungeons & Dragons£14.5818 rev

3mo ago

Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories

Dungeons & Dragons£15.0432 rev

3mo ago

Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black

Dovitee£16.725 rev

7mo ago

Spinner DND Dice Cube DNDND 7-in-1 Spinning Dice Set with Gift Box for Dungeons and Dragons D&D Tabaltop Ideal Collectors Gift for Dungeon Masters (Copper)

DNDND£16.3227 rev

10mo ago

ENHANCE Designer Edition DnD Bag - Stylish RPG Players Dungeons and Dragons Messenger Bag Fits Players Handbook Binders Dice & Accessories with Tablet Sleeve and Side Pockets (Black)

ENHANCE£40.6815 rev

11mo ago

What buyers say about dnd

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality, easy to wipe clean with what's provided too”

Value For Money15%

“Good value”

Fun/Entertainment Experience11%

“Great game”

Design-Overall7%

“Great art work”

Collectibles5%

“look beautiful with my collection”

Advertised Vs Actual Product5%

“As advertised”

Gifting Purpose5%

“A present for my grandson”

Ease Of Use4%

“an easy fix”

Color3%

“good mix of colours”

Size-Overall3%

“a good size”

What buyers complain about

Value For Money18%

“couldnt afford”

Size-Overall14%

“too small”

Quality-Overall14%

“because this is a really low quality product”

Product Condition7%

“looks used”

Ease Of Use4%

“cannot. easily”

Weight Heavy3%

“Super heavy”

Color3%

“Not as colourful as the product images indicate”

Durability3%

“beginning to fall out”

Strength3%

“Made of the most flimsy”

Binding Quality2%

“The book was dented, scuffed, and already falling apart, with a peeling, broken binding”

Top return reasons

Cover Quality16%

Binding Quality15%

Product Condition12%

Quality-Overall8%

Defective Material/Parts7%

Gifting Purpose5%

Size-Overall5%

Scratch Resistance5%

Value For Money4%

Cushion3%

Common questions

Is dnd profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 61 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (48/100).
How competitive is the dnd niche?: 30 brands and 142 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in dnd?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.
When does demand for dnd peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the dnd niche?: Listings span £4.20–£55.19; the average listing price is £19.61 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.

dnd