How competitive is the Dnd niche on Amazon United Kingdom?

30 brands and 142 sellers compete in Dnd on Amazon United Kingdom. The top 5 Dnd products take 31% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Dnd?

Dnd buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Dnd niche?

Dnd sells for £19.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £4.20–£55.19. The average incumbent carries 770 reviews — the moat a new listing must climb.

Dnd

weak search conversion (0.9%) — Dnd doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dnd profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dnd is a £66K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Dnd: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 0.9% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr5K

Search volume / yr-18.1%365K

Conversion rate0.9%

Avg price£19.61

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers30 · 142

Top-5 product click share31%

Open market27%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 61 products

Top Dnd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures

Price: £55.19
Rating: 4.7/5
Reviews: 410
Age: 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands

Price: £35.02
Rating: 4.8/5
Reviews: 905
Age: 1y ago

2024 Monster Manual (Dungeons & Dragons Core Rulebook)

Price: £30.90
Rating: 4.6/5
Reviews: 1,804
Age: 2y ago

Byhoo 2PCS DM Screen for D&D 5E with 2 Immersive ThemesWaterproof Reusable Surface Tri-Fold Portable Design Folds to A4 Size DND Accessories Compatible with Players Handbook

Price: £8.86
Rating: 4.4/5
Reviews: 315
Age: 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)

Price: £25.73
Rating: 4.5/5
Reviews: 2,294
Age: 2y ago

Newest

by launch date

Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories

Price: £14.58
Rating: 4.2/5
Reviews: 18
Age: 3mo ago

Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories

Price: £15.04
Rating: 4.3/5
Reviews: 32
Age: 3mo ago

Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black

Price: £16.72
Rating: 5.0/5
Reviews: 5
Age: 7mo ago

Spinner DND Dice Cube DNDND 7-in-1 Spinning Dice Set with Gift Box for Dungeons and Dragons D&D Tabaltop Ideal Collectors Gift for Dungeon Masters (Copper)

Price: £16.32
Rating: 4.4/5
Reviews: 27
Age: 10mo ago

ENHANCE Designer Edition DnD Bag - Stylish RPG Players Dungeons and Dragons Messenger Bag Fits Players Handbook Binders Dice & Accessories with Tablet Sleeve and Side Pockets (Black)

Price: £40.68
Rating: 4.2/5
Reviews: 15
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

142

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

31%

Top 20: 72%

Open market

23%

Dungeons & Dragons29%
Wildspire25%
Byhoo7%
QMay7%
DNDND5%
Path Gaming3%

Dnd demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume365KCVR0.9%Products61Brands30Top 5 Brands73%OOS Rate6.7%Rating4.6★Reviews770Avg BSR#384

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Dnd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dnd253K/yr -17.5%0.3% conv.
d&d81K/yr -18.1%0.4% conv.
d and d19K/yr -35.0%0.6% conv.
dungeon and dragons12K/yr -1.4%0.8% conv.

What reviews say buyers love and hate about Dnd

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall21%

“Great quality, easy to wipe clean with what's provided too”

Value For Money15%

“Good value”

Fun/Entertainment Experience11%

“Great game”

Design-Overall7%

“Great art work”

Collectibles5%

“look beautiful with my collection”

What buyers complain about

72% of reviews

Value For Money18%

“couldnt afford”

Size-Overall14%

“too small”

Quality-Overall14%

“because this is a really low quality product”

Product Condition7%

“looks used”

Ease Of Use4%

“cannot. easily”

Dnd return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Cover Quality

16%

2Binding Quality

15%

3Product Condition

12%

4Quality-Overall

5Defective Material/Parts

Common Dnd questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dnd 48/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 61 tracked products. 5 of 20 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.