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Dnd

Fail

Buyers convert on only 0.9% of searches, so Dnd is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£66K/yr365K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
31%top-5 click share · 30 brands · 142 sellers

Flapen Score

Dnd against its category

The dotted line is the Toys & Games average. Past it, Dnd is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dnd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dnd 365K times last year and spent an estimated £66K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.9%
Market size, estimated
£66Ka year
Peak month
December4.4× the quietest month
Top search term
dnd253K searches a year

02 · Price

A sale here is worth £19.61.

Listings sell for £19.61 on average, from £4.20 to £55.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.61 that is £0 to £2K a year per listing.

Average price
£19.61inside the $15 to $100 sweet spot
Price range
£4.20–£55.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #384 within Games & Accessories. It carries 770 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#384in Games & Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
770per listing
Listings tracked
61

04 · Newcomers

Amazon counts 5 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dnd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

142

Top-5 brand share

73%

Top 20: 95%

Top-5 click share

31%

Top 20: 72%

Open market

23%

  • Dungeons & Dragons29%
  • Wildspire25%
  • Byhoo7%
  • QMay7%
  • DNDND5%
  • Path Gaming3%

Demand

Dnd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Dnd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dnd253K/yr
  • d&d81K/yr
  • d and d19K/yr
  • dungeon and dragons12K/yr

Reviews and returns

What reviews say buyers love and hate about Dnd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+1.18

couldnt afford

still seem expensive

not for the full price

Size-Overall14%−0.05

too small

Dice were smaller than I thought

The pages are a strange size

Quality-Overall14%−0.05

because this is a really low quality product

Poor quality

Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice

Product Condition7%−0.05

looks used

looks pretty worn too

Ease Of Use4%

cannot. easily

Confusing, not as straightforward as something like monopoly

Love

Quality-Overall21%−0.05

Great quality, easy to wipe clean with what's provided too

The tokens are on good quality card

Decent quality

Value For Money15%+1.18

Good value

Amazing value

Good value for money

Fun/Entertainment Experience11%+0.85

Great game

Brilliant fun

Very fun game

Design-Overall7%

Great art work

nice design

Artwork is great

Collectibles5%+0.69

look beautiful with my collection

Great Selection

I love collecting dice

Return

0.8% Return rate 6% Fixable by listing

Cover Quality16%█▄▄▄▇▅
Binding Quality15%▅▄▃▅█▇

The book was dented, scuffed, and already falling apart, with a peeling, broken binding

Product Condition12%▇▆██▅▂

looks used

looks pretty worn too

Quality-Overall8%▁█▅▅▁▁

because this is a really low quality product

Poor quality

Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice

Defective Material/Parts7%▁▅█▇▅▁

FAQ

Common Dnd questions

Answered from the same tracked data.