Dnd
FailBuyers convert on only 0.9% of searches, so Dnd is a Fail.
- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £66K/yr365K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 31%top-5 click share · 30 brands · 142 sellers
Flapen Score
Dnd against its category
The dotted line is the Toys & Games average. Past it, Dnd is stronger. Inside it, weaker.
Market
The Dnd market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dnd 365K times last year and spent an estimated £66K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 365K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £66Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- dnd253K searches a year
02 · Price
A sale here is worth £19.61.
Listings sell for £19.61 on average, from £4.20 to £55.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.61 that is £0 to £2K a year per listing.
- Average price
- £19.61inside the $15 to $100 sweet spot
- Price range
- £4.20–£55.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #384 within Games & Accessories. It carries 770 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #384in Games & Accessories
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 770per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 5 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Dnd products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wildspire Classic Creatures Full Set 1 - Paintable Essential DND Monster Miniatures Bulk - 125 Miniatures for D&D 28mm Scale Minatures Dungeons and Dragons Minis D&D Minature Figures
- Price
- £55.19
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 1y ago

Dungeons & Dragons Starter Set: Heroes of the Borderlands
- Price
- £35.02
- Rating
- 4.8/5
- Reviews
- 905
- Age
- 1y ago

2024 Monster Manual (Dungeons & Dragons Core Rulebook)
- Price
- £30.90
- Rating
- 4.6/5
- Reviews
- 1,804
- Age
- 2y ago

Byhoo 2PCS DM Screen for D&D 5E with 2 Immersive ThemesWaterproof Reusable Surface Tri-Fold Portable Design Folds to A4 Size DND Accessories Compatible with Players Handbook
- Price
- £8.86
- Rating
- 4.4/5
- Reviews
- 315
- Age
- 1y ago

2024 Dungeon Masters Guide (Dungeons & Dragons Core Rulebook)
- Price
- £25.73
- Rating
- 4.5/5
- Reviews
- 2,294
- Age
- 2y ago
Trending
90-day click momentum
Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories
- Price
- £14.58
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Horde Reinforcements Set - Monsters & Encounters for DND Miniatures Bulk Set 28mm Unpainted DND Minis for Dungeons Dragons | D&D Minis RPG Tabletop Gaming | Fantasy Figurines TTRPG I Realm Reforged
- Price
- £14.04
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 11mo ago

Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
- Price
- £15.04
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3mo ago

112 Vibrant DND Condition Markers - Great DND Gift in Fantastic Storage Box
- Price
- £26.98
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 2y ago

Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black
- Price
- £16.72
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Newest
by launch date
Dungeons & Dragons Ravenloft: The Horrors Within - Map Pack | D&D Accessories
- Price
- £14.58
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Dungeons & Dragons Ravenloft: The Horrors Within - Tarokka Deck (2026 Updated Deck) | D&D Accessories
- Price
- £15.04
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3mo ago

Dovitee Houses and Humans Dragons Playing Tabletop RPG Dungeon Master - 100% Cotton Short Sleeve Adult Unisex T-Shirt Black
- Price
- £16.72
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Spinner DND Dice Cube DNDND 7-in-1 Spinning Dice Set with Gift Box for Dungeons and Dragons D&D Tabaltop Ideal Collectors Gift for Dungeon Masters (Copper)
- Price
- £16.32
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 10mo ago

ENHANCE Designer Edition DnD Bag - Stylish RPG Players Dungeons and Dragons Messenger Bag Fits Players Handbook Binders Dice & Accessories with Tablet Sleeve and Side Pockets (Black)
- Price
- £40.68
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
142
Top-5 brand share
73%
Top 20: 95%
Top-5 click share
31%
Top 20: 72%
Open market
23%
- Dungeons & Dragons29%
- Wildspire25%
- Byhoo7%
- QMay7%
- DNDND5%
- Path Gaming3%
Demand
Dnd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Dnd search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dnd253K/yr
- d&d81K/yr
- d and d19K/yr
- dungeon and dragons12K/yr
Reviews and returns
What reviews say buyers love and hate about Dnd
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
couldnt afford
still seem expensive
not for the full price
too small
Dice were smaller than I thought
The pages are a strange size
because this is a really low quality product
Poor quality
Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice
looks used
looks pretty worn too
cannot. easily
Confusing, not as straightforward as something like monopoly
Love
Great quality, easy to wipe clean with what's provided too
The tokens are on good quality card
Decent quality
Good value
Amazing value
Good value for money
Great game
Brilliant fun
Very fun game
Great art work
nice design
Artwork is great
look beautiful with my collection
Great Selection
I love collecting dice
Return
0.8% Return rate 6% Fixable by listing
The book was dented, scuffed, and already falling apart, with a peeling, broken binding
looks used
looks pretty worn too
because this is a really low quality product
Poor quality
Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dnd questions
Answered from the same tracked data.









