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Dm Screen

Fail

Shoppers spend only $43K a year here, so Dm Screen is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£43K/yr87K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
64%top-5 click share · 11 brands · 26 sellers

Flapen Score

Dm Screen against its category

The dotted line is the Toys & Games average. Past it, Dm Screen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dm Screen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dm Screen 87K times last year and spent an estimated £43K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
2.1%
Market size, estimated
£43Ka year
Peak month
December2.1× the quietest month
Top search term
dm screen41K searches a year

02 · Price

A sale here is worth £23.80.

Listings sell for £23.80 on average, from £8.68 to £41.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £23.80 that is £0 to £2K a year per listing.

Average price
£23.80inside the $15 to $100 sweet spot
Price range
£8.68–£41.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #195 within Games & Accessories. It carries 196 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#195in Games & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dm Screen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

26

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

16%

  • Byhoo32%
  • DNDND15%
  • CASEMATIX10%
  • Dungeons & Dragons10%
  • Trymaker9%
  • Haxtec7%
  • Open — no brand owns it (5 brands, 16%)

Demand

Dm Screen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dm Screen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dm screen41K/yr
  • dungeon master screen12K/yr
  • dnd dm screen10K/yr
  • dnd screen6K/yr
  • gm screen4K/yr
  • dm screen 5e5K/yr

Reviews and returns

What reviews say buyers love and hate about Dm Screen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience33%−0.14

Bit too cartoony for the Husbands liking

Material Quality33%−0.03

It looked really nice I just didn't like the feel of the material so I returned

Size-Overall17%−0.03

Expected to be a little larger

Love

Display-Overall21%+1.74

Really cool dm screen

Cool screen

Great dm screen if you're after something a little more premium than the standard cardboard one

Gifting Purpose13%+0.06

Really lovely, a great gift

Great gift

Quality-Overall13%−0.04

Very Good Quality

Very good quality product

Lovely product

Design-Overall11%+0.84

the design is beautiful

Awesome looking Artwork with clear to see info which folds away nice for storage

Value For Money11%+0.84

great for the money

I saw this at a great price

Return

0.5% Return rate 13% Fixable by listing

Strength38%▁▁█▁▁▁
Quality-Overall25%█▅▁▁▁▁
Size-Overall13%▁▁▁▁▁█

Expected to be a little larger

Material Quality13%▁▁▁█▁▁

It looked really nice I just didn't like the feel of the material so I returned

Mechanism Issues13%▁█▁▁▁▁

FAQ

Common Dm Screen questions

Answered from the same tracked data.