dm screen
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£23.80avg listing price — sweet spot $15–$100
Review moat
Great195.95avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.68–£41.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 87K searches
According to Flapen's Amazon United Kingdom niche tracking, dm screen is a £43K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dm screen market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.9%
- Avg brand age
- 41 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
26
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
16%
- Byhoo32%
- DNDND15%
- CASEMATIX10%
- Dungeons & Dragons10%
- Trymaker9%
- Haxtec7%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
Top dm screen search terms
- dm screen41K/yr
- dungeon master screen12K/yr
- dnd dm screen10K/yr
- dnd screen6K/yr
- gm screen4K/yr
- dm screen 5e5K/yr
Top dm screen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Byhoo 2PCS DM Screen for D&D 5E with 2 Immersive ThemesWaterproof Reusable Surface Tri-Fold Portable Design Folds to A4 Size DND Accessories Compatible with Players Handbook
Byhoo£8.864.4★315 rev
DM Screen 3D Faux-Leather Embossed Dragon with Four-Panel Pockets DND Master Screen with Gorgeous Gift Flet Case for D&D Dungeons and Dragon Tabletop Game (Copper)
DNDND£28.674.8★90 rev
Trymaker Dm Screen DND 5e Dungeon Master Screen Faux Leather
Trymaker£27.984.8★117 rev
2024 Dungeon Masters Screen (Dungeons & Dragons DM Accssories)
Dungeons & Dragons£11.714.7★545 rev
Byhoo 2 PCS DM Screen for D&D 5E with 2 Immersive ThemesWaterproof Reusable Surface Tri-Fold Portable Design Folds to A4 Size DND Accessories Compatible with Players Handbook
Byhoo£8.684.4★315 rev
Newest
by launch date
Dungeons & Dragons Ravenloft: The Horrors Within - Dungeon Masters Screen (DM Screen) | D&D Accessories
Dungeons & Dragons£18.6615 rev
Evorzonha DND DM Screen 5e Dungeon Master Screen for Dungeons & Dragons Gifts 4 Embossed Panels Total Width 37
Evorzonha£40.617 rev
Dungeon Master Screen - DOJA Hobbies - DM Folding Screen 4 Panels Smooth Finish with Pockets and Templates Included Customizable Accessory for Dungeons and Dragons and Role Playing Games
DOJA Barcelona£17.6927 rev
Dungeon Master Screen with Dice Tray - DOJA Hobbies - Foldable DM Screen 4 Panels in Gold Synthetic Leather with Customizable Pockets and Templates Accessory for Dungeons and Dragons
DOJA Barcelona£25.5922 rev
Byhoo DM Screen 4 PCS for D&D 5E - Epic Themes Dungeon Master Screen Waterproof Reusable Surface with Adjustable Stands Tri-Fold Portable A4 Size Compatible with 5E Core Rules
Byhoo£11.52315 rev
Trending
90-day click momentumEvorzonha DND DM Screen 5e Dungeon Master Screen for Dungeons & Dragons Gifts 4 Embossed Panels Total Width 37
Evorzonha£40.613.8★
Dungeon Master Screen with Dice Tray - DOJA Hobbies - Foldable DM Screen 4 Panels in Gold Synthetic Leather with Customizable Pockets and Templates Accessory for Dungeons and Dragons
DOJA Barcelona£25.594.5★
Dungeons & Dragons Ravenloft: The Horrors Within - Dungeon Masters Screen (DM Screen) | D&D Accessories
Dungeons & Dragons£18.664.2★
Dungeon Master Screen - DOJA Hobbies - DM Folding Screen 4 Panels Smooth Finish with Pockets and Templates Included Customizable Accessory for Dungeons and Dragons and Role Playing Games
DOJA Barcelona£17.694.9★
Byhoo DM Screen 2 PCS for D&D 5E DND Accessories - Necromancers Ritual&Siege of the Watchtower Waterproof Reusable Surface with Adjustable Stands Tri-Fold Portable A4 Size Compatible with 5E Rules
Byhoo£9.284.4★
What buyers say about dm screen
What buyers praise and complain about, mined from review topics.What buyers love
“Really cool dm screen”
“Really lovely, a great gift”
“Very Good Quality”
“the design is beautiful”
“great for the money”
“Premium materials used, looks amazing set up and the information is easy to read and understand”
“Not flimsy like some cheap screens”
“It does the job”
“The felt folder also has room for other things such as maps and notes”
“Its much more durable than the one in the starter kit”
What buyers complain about
“Bit too cartoony for the Husbands liking”
“It looked really nice I just didn't like the feel of the material so I returned”
“Expected to be a little larger”
Top return reasons
Common questions
- Is dm screen profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 21 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the dm screen niche?
- 11 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in dm screen?
- Top complaints mined from reviews: Fun/Entertainment Experience, Material Quality, Size-Overall. The return rate is 0.5%.
- When does demand for dm screen peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the dm screen niche?
- Listings span £8.68–£41.32; the average listing price is £23.80 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.