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Dji Avata 2

Fail

The top 5 brands take 100% of clicks, so Dji Avata 2 is a Fail.

Flapen Score
20
20 / 100
Ranks 1,765 of 1,773 Toys & Games niches · −24 vs the category median of 44
Market size
£393K/yr73K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
98%top-5 click share · 1 brands · 19 sellers

Flapen Score

Dji Avata 2 against its category

The dotted line is the Toys & Games average. Past it, Dji Avata 2 is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dji Avata 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dji Avata 2 73K times last year and spent an estimated £393K. One brand takes every click. Flapen scores it 20 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
0.9%
Market size, estimated
£393Ka year
Top search term
dji avata 255K searches a year

02 · Price

A sale here is worth £623.12.

Listings sell for £623.12 on average, from £513.09 to £750.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £623.12 that is £0 to £62K a year per listing.

Average price
£623.12above the $15 to $100 sweet spot
Price range
£513.09–£750.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£62K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #41 within Remote & App-Controlled Devices. It carries 1,630 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#41in Remote & App-Controlled Devices
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,630per listing
Listings tracked
6

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Dji Avata 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£59K£118K£177K£236K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • DJI100%

Demand

Dji Avata 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Dji Avata 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dji avata 255K/yr
  • dji avata12K/yr
  • dji avata 2 fly more combo6K/yr

Reviews and returns

What reviews say buyers love and hate about Dji Avata 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Video Quality20%−0.24

video files are osv poor video stitching in low light only 17 mins flight time

Quality-Overall10%+0.87

they werent very good

Value For Money10%−0.03

This is this combo is quite expensive

Image/Picture Clarity7%+0.26

the image side is kind of mad

Functionality-Overall5%

It had restricted range and control, and so your own creativity was restricted too

Love

Battery Life13%+0.81

The fly more pack comes with extra batteries so you can maximise your flight times

The batteries come in a handy charger

You get extra batteries

Ease Of Use12%+0.75

as easy to use as you'd expect

its so easy to get going

Getting going is easy with a great tutorial on the controller

Quality-Overall12%+0.87

The build quality is excellent

Very good quality drone

very good quality product

Value For Money8%−0.03

I felt to be great value

Worth the money

First off, the Fly More kit is worth it

Fun/Entertainment Experience8%+0.44

As someone who enjoys flying drones

Fun fantastic drone with 360 features

So much fun

Return

5.8% Return rate 0% Fixable by listing

Battery Life11%▁▁▁▇█▁
Functionality-Overall9%▁▁▁▁█▇

It had restricted range and control, and so your own creativity was restricted too

Charging8%▁▁▁▆▁█
Defective Material/Parts7%█▁▁▄▂▄
Video Quality7%▁▁▁▇█▁

video files are osv poor video stitching in low light only 17 mins flight time

FAQ

Common Dji Avata 2 questions

Answered from the same tracked data.