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Dji Avata 2

Fail

The top 5 brands take 100% of clicks, so Dji Avata 2 is a Fail.

Flapen Score
20
20 / 100
Ranks 1,765 of 1,773 Toys & Games niches · −24 vs the category median of 44
Market size
£393K/yr73K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
98%top-5 click share · 1 brands · 19 sellers

Flapen Score

Dji Avata 2 against its category

The dotted line is the Toys & Games average. Past it, Dji Avata 2 is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dji Avata 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dji Avata 2 73K times last year and spent an estimated £393K. One brand takes every click. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
0.9%
Market size, estimated
£393Ka year
Top search term
dji avata 255K searches a year

02 · Price

A sale here is worth £623.12.

Listings sell for £623.12 on average, from £513.09 to £750.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £623.12 that is £0 to £62K a year per listing.

Average price
£623.12above the $15 to $100 sweet spot
Price range
£513.09–£750.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£62K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #41 within Remote & App-Controlled Devices. It carries 1,630 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#41in Remote & App-Controlled Devices
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,630per listing
Listings tracked
6

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Dji Avata 2 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.

£0£59K£118K£177K£236K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

19

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

98%

Top 20: 100%

Open market

0%

  • DJI100%

Demand

Dji Avata 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Dji Avata 2 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dji avata 255K/yr
  • dji avata12K/yr
  • dji avata 2 fly more combo6K/yr

Reviews and returns

What reviews say buyers love and hate about Dji Avata 2

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Battery Life”
20%of negative reviews mention “Video Quality”
5.8%of orders come back
“video files are osv poor video stitching in low light only 17 mins flight time”
A buyer, on “Video Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dji Avata 2 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data