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Dixit

Fail

The top 5 products take 100% of clicks, so Dixit is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£91K/yr65K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 45 sellers

Flapen Score

Dixit against its category

The dotted line is the Toys & Games average. Past it, Dixit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dixit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dixit 65K times last year and spent an estimated £91K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
7.0%
Market size, estimated
£91Ka year
Top search term
dixit37K searches a year

02 · Price

A sale here is worth £19.93.

Listings sell for £19.93 on average, from £15.16 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £19.93 that is £15K to £20K a year per listing.

Average price
£19.93inside the $15 to $100 sweet spot
Price range
£15.16–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #522 within Games & Accessories. It carries 385 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#522in Games & Accessories
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dixit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£55K£73K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

45

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Libellud79%
  • Asmodee21%

Demand

Dixit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.9× · 9 of 12 months tracked

Search terms

Top Dixit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dixit37K/yr
  • dixit board game25K/yr
  • dixit game3K/yr

Reviews and returns

What reviews say buyers love and hate about Dixit

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
100%of negative reviews mention “Gifting Purpose”
1.0%of orders come back
“Received as gift, rather terrible”
A buyer, on “Gifting Purpose”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Dixit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data