dixit
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Incredible£15.16–£24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£19.93avg listing price — sweet spot $15–$100
Review moat
Great384.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£91K£91K/yr · 65K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dixit is a £91K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dixit market data
- Units sold / yr
- 3K–4K
- avg 750–1,000/product
- Revenue / yr
- £60K–£80K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #522
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Libellud79%
- Asmodee21%
Demand
Weekly Amazon search volume, last 39 weeks — -24.9% search growth over the last 90 days.Top dixit search terms
- dixit37K/yr
- dixit board game25K/yr
- dixit game3K/yr
Top dixit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins
Libellud£17.964.7★417 rev
Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version
Asmodee£24.694.7★234 rev
Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version
Libellud£24.224.8★57 rev
Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours
Libellud£15.164.7★318 rev
Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version
Asmodee£17.624.8★898 rev
Newest
by launch dateAsmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version
Libellud£24.2257 rev
Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins
Libellud£17.96417 rev
Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours
Libellud£15.16318 rev
Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version
Asmodee£24.69234 rev
Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version
Asmodee£17.62898 rev
Trending
90-day click momentumAsmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version
Asmodee£17.624.8★
Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours
Libellud£15.164.7★
Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version
Asmodee£24.694.7★
Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins
Libellud£17.964.7★
Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version
Libellud£24.224.8★
What buyers say about dixit
What buyers praise and complain about, mined from review topics.What buyers love
“easy to have fun with”
“Its easy to learn, great for mixed ages, and encourages everyone to use their imagination and creativity”
“Well done to all the artists who created the designs”
“easy and simple”
“Up to 12 players and a perfect game to play with family and friends”
“Colors and illustrations are perfect”
What buyers complain about
“Received as gift, rather terrible”
Top return reasons
Common questions
- Is dixit profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 5 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the dixit niche?
- 2 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dixit?
- Top complaints mined from reviews: Gifting Purpose. The return rate is 1.0%.
- What does it cost to enter the dixit niche?
- Listings span £15.16–£24.69; the average listing price is £19.93 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.