Dixit
FailThe top 5 products take 100% of clicks, so Dixit is a Fail.
- Flapen Score
- 37 / 100Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 4437
- Market size
- £91K/yr65K searches / yr
- 90-day growth
- -24.9%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 45 sellers
Flapen Score
Dixit against its category
The dotted line is the Toys & Games average. Past it, Dixit is stronger. Inside it, weaker.
Market
The Dixit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dixit 65K times last year and spent an estimated £91K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -24.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £91Ka year
- Top search term
- dixit37K searches a year
02 · Price
A sale here is worth £19.93.
Listings sell for £19.93 on average, from £15.16 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £19.93 that is £15K to £20K a year per listing.
- Average price
- £19.93inside the $15 to $100 sweet spot
- Price range
- £15.16–£24.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #522 within Games & Accessories. It carries 385 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #522in Games & Accessories
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 385per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Dixit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins
- Price
- £17.96
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 5y ago

Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version
- Price
- £24.69
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 11y ago

Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version
- Price
- £24.22
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3y ago

Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours
- Price
- £15.16
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 6y ago

Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 898
- Age
- 13y ago
Trending
90-day click momentum
Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 898
- Age
- 13y ago

Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours
- Price
- £15.16
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 6y ago

Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version
- Price
- £24.69
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 11y ago

Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins
- Price
- £17.96
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 5y ago

Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version
- Price
- £24.22
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3y ago
Newest
by launch date
Asmodee | Dixit: Disney Edition | Board Game | Ages 8 and above | 3-6 Players | 30 Minutes Playing Time | English Version
- Price
- £24.22
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 3y ago

Asmodee | Dixit The Dreamlike Storytelling Board Game for 38 Players | Simple to Learn with Stunning Art & Brilliant Creativity | For Games Nights Family Gatherings & Parties | Ages 8+ | 30 Mins
- Price
- £17.96
- Rating
- 4.7/5
- Reviews
- 417
- Age
- 5y ago

Libellud ASMDIX11EN2 Dixit: 10th Anniversary Expansion Mixed Colours
- Price
- £15.16
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 6y ago

Asmodee | Dixit Odyssey | Board Game | Ages 8 and above | 3 to 12 Players | 30 Minutes Playing Time | English Version
- Price
- £24.69
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 11y ago

Asmodee| Dixit Expansion 2: Quest| Board Game | Ages 8 and above | 3-8 Players | 30 Minutes Playing Time | English Version
- Price
- £17.62
- Rating
- 4.8/5
- Reviews
- 898
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Libellud79%
- Asmodee21%
Demand
Dixit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.9× · 9 of 12 months tracked
Search terms
Top Dixit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dixit37K/yr
- dixit board game25K/yr
- dixit game3K/yr
Reviews and returns
What reviews say buyers love and hate about Dixit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Received as gift, rather terrible
Love
easy to have fun with
Fun
Really fun game
Its easy to learn, great for mixed ages, and encourages everyone to use their imagination and creativity
Powerful for the imagination
how it requires imagination
Well done to all the artists who created the designs
easy and simple
Ease to learn
Up to 12 players and a perfect game to play with family and friends
Return
1.0% Return rate 8% Fixable by listing
Received as gift, rather terrible
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dixit questions
Answered from the same tracked data.









