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Dixit

Fail

The top 5 products take 100% of clicks, so Dixit is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£91K/yr65K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 45 sellers

Flapen Score

Dixit against its category

The dotted line is the Toys & Games average. Past it, Dixit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dixit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dixit 65K times last year and spent an estimated £91K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
7.0%
Market size, estimated
£91Ka year
Top search term
dixit37K searches a year

02 · Price

A sale here is worth £19.93.

Listings sell for £19.93 on average, from £15.16 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At £19.93 that is £15K to £20K a year per listing.

Average price
£19.93inside the $15 to $100 sweet spot
Price range
£15.16–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #522 within Games & Accessories. It carries 385 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#522in Games & Accessories
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dixit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£55K£73K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Libellud79%
  • Asmodee21%

Demand

Dixit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '25Holiday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 6.9× · 9 of 12 months tracked

Search terms

Top Dixit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dixit37K/yr
  • dixit board game25K/yr
  • dixit game3K/yr

Reviews and returns

What reviews say buyers love and hate about Dixit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose100%−0.17

Received as gift, rather terrible

Love

Fun/Entertainment Experience50%+1.16

easy to have fun with

Fun

Really fun game

Creativity20%+1.77

Its easy to learn, great for mixed ages, and encourages everyone to use their imagination and creativity

Powerful for the imagination

how it requires imagination

Design-Overall10%+0.80

Well done to all the artists who created the designs

Ease Of Use10%+0.80

easy and simple

Ease to learn

Trivia Games5%−0.03

Up to 12 players and a perfect game to play with family and friends

Return

1.0% Return rate 8% Fixable by listing

Product Condition42%▁▃█▁▁▅
Gifting Purpose17%▁▁▁▅█▁

Received as gift, rather terrible

Defective Material/Parts13%▁▆▁▁▁█
Advertised Vs Actual Product8%▁█▁▁▁▁
Compatibility-Overall8%▁▁▁█▁▁

FAQ

Common Dixit questions

Answered from the same tracked data.