Dive Sticks

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +91.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

+91.7%

Conversion, latest week

10.5%

Market size, estimated

£144Ka year

Peak month

July4.2× the quietest month

Top search term

sinkies for kids swimming37K searches a year

Listings sell for £8.21 on average, from £4.43 to £13.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.21 that is £4K to £6K a year per listing.

Average price

£8.21under the $15 to $100 sweet spot

Price range

£4.43–£13.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #23 within Sports Toys & Outdoor. It carries 905 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#23in Sports Toys & Outdoor

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

905per listing

Listings tracked

26

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months