Disney Princess Dolls

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

2.6%

Market size, estimated

£198Ka year

Peak month

October4.3× the quietest month

Top search term

disney princess dolls109K searches a year

Listings sell for £19.89 on average, from £4.99 to £135.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £19.89 that is £2K to £5K a year per listing.

Average price

£19.89inside the $15 to $100 sweet spot

Price range

£4.99–£135.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #306 within Dolls & Accessories. It carries 5,459 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

98%

Out of stock, average day

4.6%

Average rank

#306in Dolls & Accessories

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,459per listing

Listings tracked

42

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months