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Disney Bath Toys

Fail

Shoppers spend only $17K a year here, so Disney Bath Toys is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£17K/yr55K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
71%top-5 click share · 9 brands · 42 sellers

Flapen Score

Disney Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Disney Bath Toys is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Bath Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disney Bath Toys 55K times last year and spent an estimated £17K. The top 5 brands take 90% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
2.1%
Market size, estimated
£17Ka year
Top search term
disney bath toys44K searches a year

02 · Price

A sale here is worth £14.65.

Listings sell for £14.65 on average, from £5.96 to £22.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.65 that is £0 to £1K a year per listing.

Average price
£14.65under the $15 to $100 sweet spot
Price range
£5.96–£22.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #218 within Baby & Toddler Toys. It carries 740 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#218in Baby & Toddler Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
15

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Disney Bath Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

42

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Disney Store53%
  • Disney21%
  • Aonuily9%
  • Anzmtosn4%
  • Beria3%
  • Shienus3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Disney Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Disney Bath Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney bath toys44K/yr
  • princess bath toys5K/yr
  • disney princess bath toys6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Bath Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.09

Much larger than expected

Really tiny

Small

Value For Money12%−0.01

I do feel these are expensive for the six figurines

not worth £27 as once water gets into them theyre no good

which is a little on the pricey side for what the product actually is

Water Resistance12%−0.08

Worked once then never worked again in water only when out the water so not really a swimming doll

not worth £27 as once water gets into them theyre no good

Functionality-Overall9%−0.06

Didnt work

Advertised Vs Actual Product8%0.00

didnt read description

I bought this set specifically for the no holes which is what is advertised in the description

Love

Fun/Entertainment Experience24%+0.90

Great bath toy

Nice for kids to play with

Fun

Quality-Overall21%+1.90

Very well made

Lovely quality toy

Good quality

Value For Money8%−0.01

Worth the money

Great gift - excellent price

Excellent value for money

Color7%+0.29

The colours are bright

Adorable colors

The colours are so vibrant

Advertised Vs Actual Product6%0.00

Better than expected

came as described

Return

0.7% Return rate 61% Fixable by listing

Size-Overall56%█▄▅▂▆▅

Much larger than expected

Really tiny

Small

Gifting Purpose15%▁▄▄█▁▃
Quality-Overall8%▁█▅▁▁▅
Functionality-Overall7%▁▄▄█▄▁

Didnt work

Advertised Vs Actual Product5%▁▁▁▁▆█

didnt read description

I bought this set specifically for the no holes which is what is advertised in the description

FAQ

Common Disney Bath Toys questions

Answered from the same tracked data.