disney bath toys
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Good£14.65avg listing price — sweet spot $15–$100
Review moat
Good739.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.96–£22.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 55K searches
According to Flapen's Amazon United Kingdom niche tracking, disney bath toys is a £17K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
disney bath toys market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £18K–£22K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 17.0%
- Avg brand age
- 32 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
42
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Disney Store53%
- Disney21%
- Aonuily9%
- Anzmtosn4%
- Beria3%
- Shienus3%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 32 weeks — -11.4% search growth over the last 90 days.Top disney bath toys search terms
- disney bath toys44K/yr
- princess bath toys5K/yr
- disney princess bath toys6K/yr
Top disney bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Store Official Princesses Bath Toy Set 5 Pc Includes Belle Cinderella Jasmine Rapunzel and Tiana Bucket with Straining Lid Bath or Paddling Pool Toys 6 months+
Disney Store£19.784.7★1,625 rev
Disney Toy Story Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up
Disney£17.100.0★0 rev
Disney Store Official Bath Toy Set for Kids The Little Mermaid 5 Pc. Playset Includes Bucket with Straining Lid and Five Figures Suitable for Ages 6 Months+
Disney Store£19.224.7★1,625 rev
Finding Nemo Toys 7Pcs Bath Toys for Baby Shower Toddler Cute Floating Sea Animals with Fishing Net Bath Water Squirt Fish Toy Gift for Age 3+ Boy Girl Bathtub Swimming Pool
Aonuily£11.424.6★244 rev
Disney Store Official Disney Pixar Cars Bath Toy Set 5 Pc. Baby Playset Featuring Lightning McQueen Mater Luigi Red and Sheriff Figures - Bath or Paddling Pool Toy Suitable for 6 months+
Disney Store£22.084.7★1,625 rev
Newest
by launch date
Disney and Pixar Cars Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up
Disney£17.010 rev
Disney Toy Story Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up
Disney£17.100 rev
Disney Store Official Disney Pixar Cars Bath Toy Set 5 Pc. Baby Playset Featuring Lightning McQueen Mater Luigi Red and Sheriff Figures - Bath or Paddling Pool Toy Suitable for 6 months+
Disney Store£22.081,625 rev
Beria Bath Toys for 3+ Year Olds Girls 6 PCS Mould Free Bath Toys
Beria£10.3018 rev
Disney Store Official Princesses Bath Toy Set 5 Pc Includes Belle Cinderella Jasmine Rapunzel and Tiana Bucket with Straining Lid Bath or Paddling Pool Toys 6 months+
Disney Store£19.781,625 rev
Trending
90-day click momentumDisney Store Official Disney Pixar Cars Bath Toy Set 5 Pc. Baby Playset Featuring Lightning McQueen Mater Luigi Red and Sheriff Figures - Bath or Paddling Pool Toy Suitable for 6 months+
Disney Store£22.084.7★
Disney and Pixar Cars Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up
Disney£17.010.0★
Disney Toy Story Bath Caddy 6-pieces 5 Bath Toy Figures Sealed for Safety Attaches to Wall Bath Toy for Fans Girls Boys Kids Ages 3 and Up
Disney£17.100.0★
Beria Bath Toys for 3+ Year Olds Girls 6 PCS Mould Free Bath Toys
Beria£10.304.5★
TOMY Toomies Bluey Bath Puzzle 8-Piece Foam Jigsaw Puzzle Set with Mix & Match Bluey Poses Soft Baby Bath Toys Non-Toxic and Water-Friendly Includes Mesh Storage Bag with Suction Cups 18+ Months
TOMY£5.964.6★
What buyers say about disney bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Great bath toy”
“Very well made”
“Worth the money”
“The colours are bright”
“Better than expected”
“They are definitely durable and kid friendly, and for the quality”
“A good pack size”
“Great gift”
“comes with storage which is a +”
“easy to clean”
What buyers complain about
“Much larger than expected”
“I do feel these are expensive for the six figurines”
“Worked once then never worked again in water only when out the water so not really a swimming doll”
“Didnt work”
“didnt read description”
“does not stick to the tiles as shown”
Top return reasons
Common questions
- Is disney bath toys profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the disney bath toys niche?
- 9 brands and 42 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in disney bath toys?
- Top complaints mined from reviews: Size-Overall, Value For Money, Water Resistance. The return rate is 0.7%.
- What does it cost to enter the disney bath toys niche?
- Listings span £5.96–£22.08; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.