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Disney Bath Toys

Fail

Shoppers spend an estimated $17K a year here, so Disney Bath Toys is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£17K/yr55K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
71%top-5 click share · 9 brands · 42 sellers

Flapen Score

Disney Bath Toys against its category

The dotted line is the Toys & Games average. Past it, Disney Bath Toys is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Bath Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disney Bath Toys 55K times last year and spent an estimated £17K. The top 5 brands take 90% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
2.1%
Market size, estimated
£17Ka year
Top search term
disney bath toys44K searches a year

02 · Price

A sale here is worth £14.65.

Listings sell for £14.65 on average, from £5.96 to £22.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.65 that is £0 to £1K a year per listing.

Average price
£14.65under the $15 to $100 sweet spot
Price range
£5.96–£22.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #218 within Baby & Toddler Toys. It carries 740 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
17.0%
Average rank
#218in Baby & Toddler Toys
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Disney Bath Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

42

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

7%

  • Disney Store53%
  • Disney21%
  • Aonuily9%
  • Anzmtosn4%
  • Beria3%
  • Shienus3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Disney Bath Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Disney Bath Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • disney bath toys44K/yr
  • princess bath toys5K/yr
  • disney princess bath toys6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Bath Toys

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
36%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Much larger than expected”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Disney Bath Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data