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Dinosaur Track

Fail

Shoppers spend only $17K a year here, so Dinosaur Track is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£17K/yr24K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
72%top-5 click share · 10 brands · 13 sellers

Flapen Score

Dinosaur Track against its category

The dotted line is the Toys & Games average. Past it, Dinosaur Track is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Track market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinosaur Track 24K times last year and spent an estimated £17K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
3.2%
Market size, estimated
£17Ka year
Peak month
November6.6× the quietest month
Top search term
dinosaur track9K searches a year

02 · Price

A sale here is worth £22.12.

Listings sell for £22.12 on average, from £13.19 to £31.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.12 that is £0 to £2K a year per listing.

Average price
£22.12inside the $15 to $100 sweet spot
Price range
£13.19–£31.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #60 within Play Figures. It carries 767 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#60in Play Figures
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dinosaur Track products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • EagleStone33%
  • Tesok22%
  • Maraiss9%
  • burgkidz9%
  • HORYNICUKY8%
  • TODARRUN6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Dinosaur Track search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Dinosaur Track search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinosaur track9K/yr
  • dino track6K/yr
  • dinosaur race track6K/yr
  • dinosaur track set3K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Track

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Inclusion9%−0.05

The race cars each require a single AA battery. not included

which are not included

take 1 x AA batteries each. not included

Strength9%−0.16

Poor and flimsy

A little bit junky

That said, the plastic is a bit on the thinner side in places, and some of the smaller accessories dont feel the most durable

Assembly/Installation6%+0.28

It can be a bit tricky to put the pieces together so smaller hands may need assistance

difficulty in building

The tracks are a bit fiddly to put together so small children will need help

Durability4%

It's not going to last forever

That said, the plastic is a bit on the thinner side in places, and some of the smaller accessories dont feel the most durable

The screw hole on one battery chamber cover broke off

Noise Level4%

as we werent sure how it would go with the noise of the cars

Overall its one of those noisy busy toys that completely takes over a room

Love

Fun/Entertainment Experience19%+0.30

Great toy

keep kids entertained for a long time once everything is set up

Lots of fun

Gifting Purpose19%+2.63

Overall a good value for money gift of good quality

Perfect gift

Great birthday present

Value For Money7%−0.03

Really good value for money

for the price

versatile set that offers excellent value for the price

Design-Overall7%+0.25

Love the design and the colours

Versatile Set

offering a great blend of creative construction

Assembly/Installation6%+0.28

Assembly is fairly straightforward

Easy to assemble

easy to setup

Return

1.4% Return rate 25% Fixable by listing

Size-Overall22%▁▁▃▁█▆

the cars are small

Functionality-Overall20%█▁▅▆▃▂
Defective Material/Parts15%█▄▄▂▂▃
Durability8%▁█▄▁▃▁

It's not going to last forever

That said, the plastic is a bit on the thinner side in places, and some of the smaller accessories dont feel the most durable

The screw hole on one battery chamber cover broke off

Gifting Purpose5%▁█▄▅▁▁

FAQ

Common Dinosaur Track questions

Answered from the same tracked data.