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Dinosaur Track

Fail

Shoppers spend an estimated $17K a year here, so Dinosaur Track is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£17K/yr24K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
72%top-5 click share · 10 brands · 13 sellers

Flapen Score

Dinosaur Track against its category

The dotted line is the Toys & Games average. Past it, Dinosaur Track is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Track market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinosaur Track 24K times last year and spent an estimated £17K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
3.2%
Market size, estimated
£17Ka year
Peak month
November6.6× the quietest month
Top search term
dinosaur track9K searches a year

02 · Price

A sale here is worth £22.12.

Listings sell for £22.12 on average, from £13.19 to £31.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £22.12 that is £0 to £2K a year per listing.

Average price
£22.12inside the $15 to $100 sweet spot
Price range
£13.19–£31.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #60 within Play Figures. It carries 767 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#60in Play Figures
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dinosaur Track products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

13

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

13%

  • EagleStone33%
  • Tesok22%
  • Maraiss9%
  • burgkidz9%
  • HORYNICUKY8%
  • TODARRUN6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Dinosaur Track search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Dinosaur Track search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dinosaur track9K/yr
  • dino track6K/yr
  • dinosaur race track6K/yr
  • dinosaur track set3K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Track

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Battery Inclusion”
1.4%of orders come back
“The race cars each require a single AA battery. not included”
A buyer, on “Battery Inclusion”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dinosaur Track questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data