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Dinosaur Puzzle

Fail

Shoppers spend only $28K a year here, so Dinosaur Puzzle is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£28K/yr64K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
54%top-5 click share · 14 brands · 55 sellers

Flapen Score

Dinosaur Puzzle against its category

The dotted line is the Toys & Games average. Past it, Dinosaur Puzzle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Puzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinosaur Puzzle 64K times last year and spent an estimated £28K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
5.2%
Market size, estimated
£28Ka year
Peak month
December3.6× the quietest month
Top search term
dinosaur puzzle24K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £3.53 to £18.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.36 that is £836 to £2K a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£3.53–£18.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£836–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #504 within Jigsaws & Puzzles. It carries 1,132 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#504in Jigsaws & Puzzles
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,132per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dinosaur Puzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

55

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

12%

  • Ravensburger30%
  • Galt22%
  • Orchard Toys18%
  • SYNARRY9%
  • HUADADA5%
  • AivaToba3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Dinosaur Puzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Dinosaur Puzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinosaur puzzle24K/yr
  • dinosaur jigsaw12K/yr
  • dinosaur puzzle age 39K/yr
  • dinosaur puzzles5K/yr
  • dinosaur puzzle age 45K/yr
  • dinosaur jigsaw age 45K/yr
  • dinosaur jigsaw age 35K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Puzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.14

It's huge

too small

Smaller than expected

Hard Feel10%−0.05

far too hard for children under the age of @8 years i would say

Gifting Purpose10%−0.03

it was supposed to be a gift for my sons friend birthday

Natural Resource Wastage5%−0.01

Waste of resources

Thickness3%−0.01

the pieces are very thin

Love

Quality-Overall25%+2.09

are very solid quality

Good Quality

a good quality puzzle

Fun/Entertainment Experience24%+1.45

Good fun

Very entertaining

Fantastic puzzle

Gifting Purpose13%−0.03

Great gift

Was a gift was well happy

Birthday gift

Value For Money6%−0.01

Value for money

Good value

Very good value

Magnetic Strength/Adsorption5%+0.45

Great Magnetic Kids Puzzle

Magnets seem to work well

Good magnetic hold

Return

0.7% Return rate 47% Fixable by listing

Size-Overall37%▇▇▃▅▇█

It's huge

too small

Smaller than expected

Quality-Overall16%▁▁██▆▁
Defective Material/Parts8%▁▁██▁▁
Advertised Vs Actual Product4%▁█▁▄▁▁
Thin4%▁▁▃█▅▁

FAQ

Common Dinosaur Puzzle questions

Answered from the same tracked data.