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Dinosaur Costume

Fail

Demand is soft, at -43.5% this quarter, so Dinosaur Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£263K/yr812K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
54%top-5 click share · 23 brands · 29 sellers

Flapen Score

Dinosaur Costume against its category

The dotted line is the Toys & Games average. Past it, Dinosaur Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dinosaur Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dinosaur Costume 812K times last year and spent an estimated £263K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
812K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
1.8%
Market size, estimated
£263Ka year
Peak month
October11.8× the quietest month
Top search term
dinosaur costume323K searches a year

02 · Price

A sale here is worth £17.71.

Listings sell for £17.71 on average, from £6.21 to £25.18. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £17.71 that is £9K to £13K a year per listing.

Average price
£17.71inside the $15 to $100 sweet spot
Price range
£6.21–£25.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #612 within Fancy Dress. It carries 521 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
3.9%
Average rank
#612in Fancy Dress
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dinosaur Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

29

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

54%

Top 20: 90%

Open market

32%

  • JASHKE17%
  • OLAOLA16%
  • Rafalacy14%
  • TO.BE.NO.1 Towards The First9%
  • REWIAR7%
  • DiULi5%

Demand

Dinosaur Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.8×

Search terms

Top Dinosaur Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dinosaur costume323K/yr
  • inflatable dinosaur costume141K/yr
  • dinosaur costume kids74K/yr
  • kids dinosaur costume56K/yr
  • dinosaur costume adult28K/yr
  • adult dinosaur costume21K/yr
  • blow up dinosaur costume22K/yr
  • dinosaur outfit10K/yr
  • dinosaur inflatable costume16K/yr
  • inflatable dinosaur costume adult12K/yr

Reviews and returns

What reviews say buyers love and hate about Dinosaur Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation18%−0.20

it doesn't stay inflated

DOES NOT INCLUDE MEANS TO INFLATE

Does not inflate

Size-Overall15%−0.08

didnt fit well

I was concerned that it would be too big

Too small

Advertised Vs Actual Product5%−0.11

Looks second hand. Bought this as a gift, the listing states it comes in product packaging. It didnt it came in a freezer bag like someone else had returned it

Instructions/User Manual/Troubleshooting4%0.00

There's no clear instructions on how to do it

No instructions so googled it

Add-Ons/Attachments2%−0.01

so you might think you can't actually attach it

Love

Fun/Entertainment Experience22%+1.08

Fun Costume

Great fun

Very entertaining

Quality-Overall18%+1.60

No issues at all

Decent quality

Great product

Value For Money13%+0.67

Great value

Worth the money

Good price

Size-Overall10%−0.08

The fit was comfortable overall

It fits perfectly

True to size great

Ease Of Use5%+0.52

easy to use

Easy to get on

The fan is easy to use

Return

3.6% Return rate 59% Fixable by listing

Size-Overall52%▅██▇▇▆

didnt fit well

I was concerned that it would be too big

Too small

Inflation/Deflation13%█▅▃▄▄▃

it doesn't stay inflated

DOES NOT INCLUDE MEANS TO INFLATE

Does not inflate

Functionality-Overall8%█▂▃▇▃▆
Quality-Overall6%█▂▃▂▄▃

The quality is a bit hit an miss

Defective Material/Parts3%▁▁▄▆▂█

FAQ

Common Dinosaur Costume questions

Answered from the same tracked data.