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Dino Mask

Fail

Shoppers spend only $18K a year here, so Dino Mask is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£18K/yr62K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
54%top-5 click share · 17 brands · 53 sellers

Flapen Score

Dino Mask against its category

The dotted line is the Toys & Games average. Past it, Dino Mask is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dino Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dino Mask 62K times last year and spent an estimated £18K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
2.0%
Market size, estimated
£18Ka year
Peak month
October2.1× the quietest month
Top search term
dino mask23K searches a year

02 · Price

A sale here is worth £15.11.

Listings sell for £15.11 on average, from £4.60 to £28.21. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.11 that is £0 to £2K a year per listing.

Average price
£15.11inside the $15 to $100 sweet spot
Price range
£4.60–£28.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #1,472 within Dress-Up Accessories. It carries 542 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
57%
Out of stock, average day
14.0%
Average rank
#1,472in Dress-Up Accessories
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dino Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£919£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 rising

Sellers

53

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

24%

  • Mattel24%
  • CMANLNYK16%
  • EliphonTowne15%
  • Audasi9%
  • fikujap7%
  • WEBEEDY6%

Demand

Dino Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dino Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dino mask23K/yr
  • dinosaur mask27K/yr
  • jurassic world mask4K/yr
  • dinosaur mask moving jaw2K/yr
  • dino mask moving jaw3K/yr
  • raptor mask1K/yr
  • dinomask2K/yr
  • dino mask moving jaw hard plastic700/yr

Reviews and returns

What reviews say buyers love and hate about Dino Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Accuracy-Overall20%−0.08

Not accurate

Hard Feel20%−0.08

THIS IS LATEX NOT HARD PLASTIC

Quality-Overall20%−0.01

Rubbish mask

Comfort-Overall10%−0.03

now its just super uncomfortable

Material Quality10%−0.04

The material is cheap

Love

Quality-Overall23%−0.01

Good quality, comfortable to wear

Good quality masks

Good quality

Noise Level17%+1.18

Very good, hard plastic makes noise and would recommend

Very nice and also makes noises which is cool

Size-Overall13%+0.85

fits perfectly

it fits an adult head very well

Value For Money10%+0.70

Value for money is its good value

So realistic value for money

Design-Overall8%+0.55

There were a lot of designs as well

Lived by the kids, great quality, colour and designs

Return

1.1% Return rate 65% Fixable by listing

Size-Overall39%█▅█▁██
Advertised Vs Actual Product20%▅▅▁█▁▁
Thin7%▁▁▁▁▁█
Quality-Overall6%▁▁█▁▁▁

Rubbish mask

Defective Material/Parts6%▁▁▃▁█▁

FAQ

Common Dino Mask questions

Answered from the same tracked data.