Digger Toys

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

3.1%

Market size, estimated

£287Ka year

Peak month

November5.5× the quietest month

Top search term

excavator toy29K searches a year

Listings sell for £88.29 on average, from £5.87 to £3733.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £88.29 that is £0 to £9K a year per listing.

Average price

£88.29inside the $15 to $100 sweet spot

Price range

£5.87–£3733.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£9K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #118 within Play Figures. It carries 1,263 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

2.9%

Average rank

#118in Play Figures

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,263per listing

Listings tracked

53

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months