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Dice Tray

Fail

Shoppers spend only $52K a year here, so Dice Tray is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£52K/yr148K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
40%top-5 click share · 22 brands · 28 sellers

Flapen Score

Dice Tray against its category

The dotted line is the Toys & Games average. Past it, Dice Tray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dice Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dice Tray 148K times last year and spent an estimated £52K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
2.8%
Market size, estimated
£52Ka year
Peak month
December2.2× the quietest month
Top search term
dice tray93K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £4.24 to £40.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£4.24–£40.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #27 within Games & Accessories. It carries 1,353 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
7.2%
Average rank
#27in Games & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,353per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dice Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

28

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

40%

Top 20: 76%

Open market

20%

  • SIQUK60%
  • HYMC7%
  • The Grinning Gargoyle5%
  • Generic4%
  • Dreamplay Gifts2%
  • CASEMATIX2%

Demand

Dice Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dice Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dice tray93K/yr
  • dnd dice tray24K/yr
  • dice trays12K/yr
  • dice rolling tray9K/yr
  • dice tray d&d7K/yr
  • wooden dice tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Dice Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption25%−0.08

ZERO MAGNETIC STRENGTH

Magnets just straight up did not work right

Not the strongest of magnets

Quality-Overall15%+0.42

not a good quality tray

Cheap and not that well made

Poor quality control all four units were defective

Defective Material/Parts13%−0.04

Item is damaged

Strength10%−0.02

don't don't hold very well

wont close properly or in anyway sturdy

Material Quality6%0.00

looks OK with cheap plastic lightweight dice

Love

Quality-Overall17%+0.42

Nice quality finish

Feel well made

Really good quality

Value For Money14%+1.17

Good a cheap

great value for money too

Good price

Ease Of Use13%+1.10

Really useful

This is epic, easy to click together, rolls up for space and super cute

love this so simple

Size-Overall10%+0.83

Good size

Fit for purpose

Great quality and good size

Advertised Vs Actual Product9%−0.02

Exactly as I was expecting and hoping for

Otherwise good, and does what it says on the tin

Exactly what I wanted

Return

0.4% Return rate 40% Fixable by listing

Size-Overall35%█▃▅▄▁▁
Magnetic Strength/Adsorption21%▅▅█▂█▅

ZERO MAGNETIC STRENGTH

Magnets just straight up did not work right

Not the strongest of magnets

Defective Material/Parts12%▁▇▁▅▃█

Item is damaged

Quality-Overall6%▁▄▁▁▁█

not a good quality tray

Cheap and not that well made

Poor quality control all four units were defective

Functionality-Overall6%▁█▁▃▃▁

Doesnt work

FAQ

Common Dice Tray questions

Answered from the same tracked data.