Dice Tray
FailShoppers spend only $52K a year here, so Dice Tray is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £52K/yr148K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 28 sellers
Flapen Score
Dice Tray against its category
The dotted line is the Toys & Games average. Past it, Dice Tray is stronger. Inside it, weaker.
Market
The Dice Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dice Tray 148K times last year and spent an estimated £52K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £52Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- dice tray93K searches a year
02 · Price
A sale here is worth £12.50.
Listings sell for £12.50 on average, from £4.24 to £40.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.
- Average price
- £12.50under the $15 to $100 sweet spot
- Price range
- £4.24–£40.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #27 within Games & Accessories. It carries 1,353 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 98%
- Out of stock, average day
- 7.2%
- Average rank
- #27in Games & Accessories
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,353per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Dice Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SIQUK 2 Pieces Dice Trays Hexagonal Dice Folding Tray PU Leather Velvet Holder for Table Games RPG DND (Black and Cyan)
- Price
- £8.67
- Rating
- 4.7/5
- Reviews
- 5,114
- Age
- 5y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Green
- Price
- £7.67
- Rating
- 4.1/5
- Reviews
- 608
- Age
- 1y ago

SIQUK 4 Pieces Dice Tray Hexagon Folding PU Leather and Velvet Dice Tray for RPG DND and Other Dice Games 4 Colours
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 6,108
- Age
- 6y ago

SIQUK Double Sided Dice Tray Folding Rectangle PU Leather and Dark Green Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games
- Price
- £5.20
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 7y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Violet
- Price
- £7.69
- Rating
- 4.1/5
- Reviews
- 608
- Age
- 1y ago
Trending
90-day click momentum
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Noamus Large Dice Rolling Tray 11.5 Inches Octagon Dices Tray Felt Lined PU Leather Dice Storage Holder Velvet Table Games Box for RPG DND Jewelry Christmas Holiday Party Accessories (Red)
- Price
- £11.74
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago
Newest
by launch date
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Cat-Shaped PU Leather Dice Storage Tray with Soft Lining for RPG Games
- Price
- £4.24
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
28
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
40%
Top 20: 76%
Open market
20%
- SIQUK60%
- HYMC7%
- The Grinning Gargoyle5%
- Generic4%
- Dreamplay Gifts2%
- CASEMATIX2%
Demand
Dice Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Dice Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dice tray93K/yr
- dnd dice tray24K/yr
- dice trays12K/yr
- dice rolling tray9K/yr
- dice tray d&d7K/yr
- wooden dice tray5K/yr
Reviews and returns
What reviews say buyers love and hate about Dice Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
ZERO MAGNETIC STRENGTH
Magnets just straight up did not work right
Not the strongest of magnets
not a good quality tray
Cheap and not that well made
Poor quality control all four units were defective
Item is damaged
don't don't hold very well
wont close properly or in anyway sturdy
looks OK with cheap plastic lightweight dice
Love
Nice quality finish
Feel well made
Really good quality
Good a cheap
great value for money too
Good price
Really useful
This is epic, easy to click together, rolls up for space and super cute
love this so simple
Good size
Fit for purpose
Great quality and good size
Exactly as I was expecting and hoping for
Otherwise good, and does what it says on the tin
Exactly what I wanted
Return
0.4% Return rate 40% Fixable by listing
ZERO MAGNETIC STRENGTH
Magnets just straight up did not work right
Not the strongest of magnets
Item is damaged
not a good quality tray
Cheap and not that well made
Poor quality control all four units were defective
Doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dice Tray questions
Answered from the same tracked data.









