Dice Tray
FailShoppers spend an estimated $52K a year here, so Dice Tray is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £52K/yr148K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 28 sellers
Flapen Score
Dice Tray against its category
The dotted line is the Toys & Games average. Past it, Dice Tray is stronger. Inside it, weaker.
Market
The Dice Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dice Tray 148K times last year and spent an estimated £52K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £52Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- dice tray93K searches a year
02 · Price
A sale here is worth £12.50.
Listings sell for £12.50 on average, from £4.24 to £40.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.50 that is £0 to £1K a year per listing.
- Average price
- £12.50under the $15 to $100 sweet spot
- Price range
- £4.24–£40.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #27 within Games & Accessories. It carries 1,353 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 98%
- Out of stock, average day
- 7.2%
- Average rank
- #27in Games & Accessories
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,353per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Dice Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SIQUK 2 Pieces Dice Trays Hexagonal Dice Folding Tray PU Leather Velvet Holder for Table Games RPG DND (Black and Cyan)
- Price
- £8.67
- Rating
- 4.7/5
- Reviews
- 5,114
- Age
- 5y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Green
- Price
- £7.67
- Rating
- 4.1/5
- Reviews
- 608
- Age
- 1y ago

SIQUK 4 Pieces Dice Tray Hexagon Folding PU Leather and Velvet Dice Tray for RPG DND and Other Dice Games 4 Colours
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 6,108
- Age
- 6y ago

SIQUK Double Sided Dice Tray Folding Rectangle PU Leather and Dark Green Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games
- Price
- £5.20
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 7y ago

SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Violet
- Price
- £7.69
- Rating
- 4.1/5
- Reviews
- 608
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Noamus Large Dice Rolling Tray 11.5 Inches Octagon Dices Tray Felt Lined PU Leather Dice Storage Holder Velvet Table Games Box for RPG DND Jewelry Christmas Holiday Party Accessories (Red)
- Price
- £11.74
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago
Newest
by launch date
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago

Cat-Shaped PU Leather Dice Storage Tray with Soft Lining for RPG Games
- Price
- £4.24
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
22 rising
Sellers
28
Est. top-5 brand share
78%
Top 20: 99%
Est. top-5 click share
40%
Top 20: 76%
Open market
20%
- SIQUK60%
- HYMC7%
- The Grinning Gargoyle5%
- Generic4%
- Dreamplay Gifts2%
- CASEMATIX2%
Demand
Dice Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Dice Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dice tray93K/yr
- dnd dice tray24K/yr
- dice trays12K/yr
- dice rolling tray9K/yr
- dice tray d&d7K/yr
- wooden dice tray5K/yr
Reviews and returns
What reviews say buyers love and hate about Dice Tray
We read the reviews and the return reasons for every product selling here.
“ZERO MAGNETIC STRENGTH”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dice Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









