Dice Tray
a small market ($52K/yr) — Dice Tray doesn't clear our bar today.
Flapen Score
Is Dice Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dice Tray is a £52K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Dice Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.0% over the last 90 days and 2.8% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 43 products
Top Dice Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SIQUK 2 Pieces Dice Trays Hexagonal Dice Folding Tray PU Leather Velvet Holder for Table Games RPG DND (Black and Cyan)
- Price
- £8.67
- Rating
- 4.7/5
- Reviews
- 5,114
- Age
- 5y ago
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Green
- Price
- £7.67
- Rating
- 4.1/5
- Reviews
- 608
- Age
- 1y ago
SIQUK 4 Pieces Dice Tray Hexagon Folding PU Leather and Velvet Dice Tray for RPG DND and Other Dice Games 4 Colours
- Price
- £12.59
- Rating
- 4.7/5
- Reviews
- 6,108
- Age
- 6y ago
SIQUK Double Sided Dice Tray Folding Rectangle PU Leather and Dark Green Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games
- Price
- £5.20
- Rating
- 4.7/5
- Reviews
- 806
- Age
- 7y ago
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Violet
- Price
- £7.69
- Rating
- 4.1/5
- Reviews
- 608
- Age
- 1y ago
Trending
90-day click momentum
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
Noamus Large Dice Rolling Tray 11.5 Inches Octagon Dices Tray Felt Lined PU Leather Dice Storage Holder Velvet Table Games Box for RPG DND Jewelry Christmas Holiday Party Accessories (Red)
- Price
- £11.74
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago
Newest
by launch dateHexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
- Price
- £9.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
- Price
- £9.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 7mo ago
Cat-Shaped PU Leather Dice Storage Tray with Soft Lining for RPG Games
- Price
- £4.24
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
28
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
40%
Top 20: 76%
Open market
20%
- SIQUK60%
- HYMC7%
- The Grinning Gargoyle5%
- Generic4%
- Dreamplay Gifts2%
- CASEMATIX2%
Dice Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Dice Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dice tray93K/yr
- dnd dice tray24K/yr
- dice trays12K/yr
- dice rolling tray9K/yr
- dice tray d&d7K/yr
- wooden dice tray5K/yr
What reviews say buyers love and hate about Dice Tray
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Nice quality finish”
“Good a cheap”
“Really useful”
“Good size”
“Exactly as I was expecting and hoping for”
What buyers complain about
94% of reviews“ZERO MAGNETIC STRENGTH”
“not a good quality tray”
“Item is damaged”
“don't don't hold very well”
“looks OK with cheap plastic lightweight dice”
Dice Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dice Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
