dice tray
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good£4.24–£40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,352.58avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 148K searches
According to Flapen's Amazon United Kingdom niche tracking, dice tray is a £52K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dice tray market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £38K–£50K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 79%
- Out of stock
- 7.2%
- Avg brand age
- 31 months
- Avg seller age
- 206 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
28
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
40%
Top 20: 76%
Open market
20%
- SIQUK60%
- HYMC7%
- The Grinning Gargoyle5%
- Generic4%
- Dreamplay Gifts2%
- CASEMATIX2%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -19.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top dice tray search terms
- dice tray93K/yr
- dnd dice tray24K/yr
- dice trays12K/yr
- dice rolling tray9K/yr
- dice tray d&d7K/yr
- wooden dice tray5K/yr
Top dice tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIQUK 2 Pieces Dice Trays Hexagonal Dice Folding Tray PU Leather Velvet Holder for Table Games RPG DND (Black and Cyan)
SIQUK£8.674.7★5,114 rev
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Green
SIQUK£7.674.1★608 rev
SIQUK 4 Pieces Dice Tray Hexagon Folding PU Leather and Velvet Dice Tray for RPG DND and Other Dice Games 4 Colours
SIQUK£12.594.7★6,108 rev
SIQUK Double Sided Dice Tray Folding Rectangle PU Leather and Dark Green Velvet Dice Holder for Dungeons and Dragons RPG Dice Gaming D&D and Other Table Games
SIQUK£5.204.7★806 rev
SIQUK Magnetic Folding Dice Tray Rectangle Dice Rolling Tray PU Leather Foldable Dice Holder Storage Box for D&D RPG Dice Games Violet
SIQUK£7.694.1★608 rev
Newest
by launch date
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
Generic£9.062 rev
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
Generic£9.152 rev
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
HYMC£5.373 rev
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
HYMC£5.433 rev
Cat-Shaped PU Leather Dice Storage Tray with Soft Lining for RPG Games
QACUU£4.245 rev
Trending
90-day click momentumHexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Purple)
Generic£9.065.0★
Hexagonal Dice Tray Foldable PU Leather with Velvet Interior for Tabletop Gaming RPG DND (Blue)
Generic£9.155.0★
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Purple Velvet Lining Snap-Corner Design
HYMC£5.374.6★
Dice Tray Folding Rectangle Dice Rolling Tray for RPG & Tabletop Games PU Leather Surface with Green Velvet Lining Snap-Corner Design
HYMC£5.434.6★
Noamus Large Dice Rolling Tray 11.5 Inches Octagon Dices Tray Felt Lined PU Leather Dice Storage Holder Velvet Table Games Box for RPG DND Jewelry Christmas Holiday Party Accessories (Red)
Noamus£11.744.8★
What buyers say about dice tray
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality finish”
“Good a cheap”
“Really useful”
“Good size”
“Exactly as I was expecting and hoping for”
“Quite the durable little necessity”
“Easy to assembly dice tray”
“they are easy to flatten down for storage”
“Squeaky magnetic dice box”
“they are still going strong”
What buyers complain about
“ZERO MAGNETIC STRENGTH”
“not a good quality tray”
“Item is damaged”
“don't don't hold very well”
“looks OK with cheap plastic lightweight dice”
“Examining them, I saw that two buttons were visibly distorted and crushed”
“Does not function as advertised”
“don't don't hold very well”
“The clasps around the edge were very rusty”
“Doesnt work”
Top return reasons
Common questions
- Is dice tray profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 43 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the dice tray niche?
- 22 brands and 28 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in dice tray?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Quality-Overall, Defective Material/Parts. The return rate is 0.4%.
- When does demand for dice tray peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dice tray niche?
- Listings span £4.24–£40.32; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.