dice set
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.54–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,304.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.57avg listing price — sweet spot $15–$100
Market size
Okay£127K£127K/yr · 345K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dice set is a £127K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dice set market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £120K–£144K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 9.5%
- Avg brand age
- 35 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
52
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
33%
Top 20: 67%
Open market
34%
- CREEBUY23%
- QMay20%
- Dzxin10%
- Smartdealspro4%
- DND DADO4%
- H&S4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top dice set search terms
- dice set73K/yr
- d&d dice57K/yr
- dungeons and dragons dice43K/yr
- d20 dice17K/yr
- d&d dice set20K/yr
- d2015K/yr
- d and d dice21K/yr
- metal dice15K/yr
- polyhedral dice set12K/yr
- polyhedral & rpg dice11K/yr
Top dice set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QMAY DND Dice 6 x 7 Set Polyhedral Double-Color Dice Sets (42pcs)
QMay£8.934.8★6,340 rev
Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)
CREEBUY£9.784.8★449 rev
Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)
Dzxin£4.204.5★189 rev
H&S 42pcs DND Dice 6 Sets Dungeons and Dragons Dice Set 7 Sided Polyhedral D&D RPG MTG Table Game
H&S£6.324.7★2,431 rev
QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch
QMay£15.234.8★6,340 rev
Newest
by launch date
Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)
CREEBUY£15.0211 rev
RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice
RTDHO£11.8810 rev
QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag
QMay£18.42365 rev
Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)
Dzxin£4.20189 rev
Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Light Blue)
Dzxin£4.22189 rev
Trending
90-day click momentumPolyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)
CREEBUY£15.024.9★
RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice
RTDHO£11.884.8★
QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch
QMay£15.234.8★
SmartDealsPro 10-Pack 20 Sided Dice D20 Polyhedral Dice for DND RPG MTG Table Game (Color 2)
Smartdealspro£5.004.7★
Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)
CREEBUY£9.784.8★
What buyers say about dice set
What buyers praise and complain about, mined from review topics.What buyers love
“overall the complete look is amazing”
“Amazing value”
“The colours are vibrant”
“Good size”
“Exactly as stated”
“Dice are great nice weight to it”
“look beautiful with my collection”
“Bought as present”
“Fun dice”
“it is sturdy”
What buyers complain about
“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”
“bit small”
“More green than blue”
“Misleading photos”
“it comes in a cheap plastic packaging which isn't suitable for a gift”
“The numbers can be tricky to read”
“First Impressions: These dice are really heavy”
Top return reasons
Common questions
- Is dice set profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 58 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the dice set niche?
- 26 brands and 52 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in dice set?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.2%.
- When does demand for dice set peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the dice set niche?
- Listings span £2.54–£24.94; the average listing price is £9.57 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.