How competitive is the Dice Set niche on Amazon United Kingdom?

26 brands and 52 sellers compete in Dice Set on Amazon United Kingdom. The top 5 Dice Set products take 33% of clicks and its top 5 brands hold 62% of demand.

What do buyers complain about in Dice Set?

Dice Set buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Dice Set niche?

Dice Set sells for £9.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.54–£24.94. The average incumbent carries 2,304 reviews — the moat a new listing must climb.

Dice Set

soft demand (-23.7% this quarter) — Dice Set doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Dice Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dice Set is a £127K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Dice Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 3.9% of searches end in a purchase.

£127K

revenue / yr

Units sold / yr15K

Search volume / yr-23.7%345K

Conversion rate3.9%

Avg price£9.57

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers26 · 52

Top-5 product click share33%

Open market38%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 58 products

Top Dice Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

QMAY DND Dice 6 x 7 Set Polyhedral Double-Color Dice Sets (42pcs)

Price: £8.93
Rating: 4.8/5
Reviews: 6,340
Age: 7y ago

Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)

Price: £9.78
Rating: 4.8/5
Reviews: 449
Age: 1y ago

Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)

Price: £4.20
Rating: 4.5/5
Reviews: 189
Age: 1y ago

H&S 42pcs DND Dice 6 Sets Dungeons and Dragons Dice Set 7 Sided Polyhedral D&D RPG MTG Table Game

Price: £6.32
Rating: 4.7/5
Reviews: 2,431
Age: 8y ago

QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch

Price: £15.23
Rating: 4.8/5
Reviews: 6,340
Age: 6y ago

Newest

by launch date

Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)

Price: £15.02
Rating: 4.9/5
Reviews: 11
Age: 3mo ago

RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice

Price: £11.88
Rating: 4.8/5
Reviews: 10
Age: 11mo ago

QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag

Price: £18.42
Rating: 4.6/5
Reviews: 365
Age: 1y ago

Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)

Price: £4.20
Rating: 4.5/5
Reviews: 189
Age: 1y ago

Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Light Blue)

Price: £4.22
Rating: 4.5/5
Reviews: 189
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

33%

Top 20: 67%

Open market

34%

CREEBUY23%
QMay20%
Dzxin10%
Smartdealspro4%
DND DADO4%
H&S4%

Dice Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume345KCVR3.9%Products58Brands26Top 5 Brands62%OOS Rate9.5%Rating4.6★Reviews2,304Avg BSR#37

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top Dice Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dice set73K/yr -18.7%4.0% conv.
d&d dice57K/yr -31.4%2.3% conv.
dungeons and dragons dice43K/yr -37.0%2.9% conv.
d20 dice17K/yr -7.8%3.8% conv.
d&d dice set20K/yr +5.1%3.0% conv.
d2015K/yr -11.2%2.1% conv.
d and d dice21K/yr -33.6%3.9% conv.
metal dice15K/yr -25.5%0.4% conv.
polyhedral dice set12K/yr -20.6%2.4% conv.
polyhedral & rpg dice11K/yr -38.4%0.5% conv.

What reviews say buyers love and hate about Dice Set

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Quality-Overall26%

“overall the complete look is amazing”

Value For Money15%

“Amazing value”

Color10%

“The colours are vibrant”

Size-Overall6%

“Good size”

Advertised Vs Actual Product5%

“Exactly as stated”

What buyers complain about

71% of reviews

Quality-Overall20%

“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”

Size-Overall17%

“bit small”

Color16%

“More green than blue”

Advertised Vs Actual Product14%

“Misleading photos”

Gifting Purpose2%

“it comes in a cheap plastic packaging which isn't suitable for a gift”

Dice Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

30%

2Advertised Vs Actual Product

23%

3Functionality-Overall

4Color

5Quality-Overall

Common Dice Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dice Set 49/100 on Amazon United Kingdom — Skip it. The niche generates £127K/yr across 58 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.