Dice Set
FailDemand is soft, at -23.7% this quarter, so Dice Set is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £127K/yr345K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 52 sellers
Flapen Score
Dice Set against its category
The dotted line is the Toys & Games average. Past it, Dice Set is stronger. Inside it, weaker.
Market
The Dice Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dice Set 345K times last year and spent an estimated £127K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £127Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- dice set73K searches a year
02 · Price
A sale here is worth £9.57.
Listings sell for £9.57 on average, from £2.54 to £24.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £9.57 that is £957 to £2K a year per listing.
- Average price
- £9.57under the $15 to $100 sweet spot
- Price range
- £2.54–£24.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £957–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #37 within Games & Accessories. It carries 2,304 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #37in Games & Accessories
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,304per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dice Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
QMAY DND Dice 6 x 7 Set Polyhedral Double-Color Dice Sets (42pcs)
- Price
- £8.93
- Rating
- 4.8/5
- Reviews
- 6,340
- Age
- 7y ago

Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)
- Price
- £9.78
- Rating
- 4.8/5
- Reviews
- 449
- Age
- 1y ago

Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

H&S 42pcs DND Dice 6 Sets Dungeons and Dragons Dice Set 7 Sided Polyhedral D&D RPG MTG Table Game
- Price
- £6.32
- Rating
- 4.7/5
- Reviews
- 2,431
- Age
- 8y ago

QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 6,340
- Age
- 6y ago
Trending
90-day click momentum
Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)
- Price
- £15.02
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago

QMAY Polyhedral Dice 20x7 (140pcs) DND Dice with Drawstring Storage Pouch
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 6,340
- Age
- 6y ago

SmartDealsPro 10-Pack 20 Sided Dice D20 Polyhedral Dice for DND RPG MTG Table Game (Color 2)
- Price
- £5.00
- Rating
- 4.7/5
- Reviews
- 3,446
- Age
- 8y ago

Polyhedral DND Dice Set 6Pack Double-Colors Dice Sets with D4 D6 D8 D10 D% D12 D20 Compatible with Dungeons and Dragons D&D RPG MTG Table Games (42 Pieces)
- Price
- £9.78
- Rating
- 4.8/5
- Reviews
- 449
- Age
- 1y ago
Newest
by launch date
Polyhedral DND Dice Set-12 Pack Double-Colors D&D Dice Sets Compatible with Dungeons and Dragons Role Playing Game RPG MTG Games Dice with D4 D6 D8 D10 D% D12 D20 (12 Colors Set)
- Price
- £15.02
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

RTDHO Liquid Core DND Dice Set 7Pcs Sharp Edge Polyhedral Resin D&D Dice
- Price
- £11.88
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago

QMAY Mystery Dice 42 Pcs Acrylic Polyhedral Dice with 6 Pcs Velvet Bag
- Price
- £18.42
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 1y ago

Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Blue+Purple)
- Price
- £4.20
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago

Dzxin DND Game Dice Set 7PCS Polyhedral Dice Set for Dungeons and Dragons RPG MTG Role Playing Table Games (Light Blue)
- Price
- £4.22
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
52
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
33%
Top 20: 67%
Open market
34%
- CREEBUY23%
- QMay20%
- Dzxin10%
- Smartdealspro4%
- DND DADO4%
- H&S4%
Demand
Dice Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Dice Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dice set73K/yr
- d&d dice57K/yr
- dungeons and dragons dice43K/yr
- d20 dice17K/yr
- d&d dice set20K/yr
- d2015K/yr
- d and d dice21K/yr
- metal dice15K/yr
- polyhedral dice set12K/yr
- polyhedral & rpg dice11K/yr
Reviews and returns
What reviews say buyers love and hate about Dice Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice
Poor quality
I was worried that they would be low quality
bit small
very tiny dice
minus a couple of mm smaller than normal
More green than blue
There green not blue
Not as colourful as the product images indicate
Misleading photos
Not as advertised
not as pictured
it comes in a cheap plastic packaging which isn't suitable for a gift
Love
overall the complete look is amazing
Build quality seems solid
Excellent product
Amazing value
Very reasonable price
Good for the price
The colours are vibrant
The colours are nice
There's some nice colour variations
Good size
Packaging just right size too
A good size for smallish hands
Exactly as stated
As described
Exactly what I wanted
Return
0.2% Return rate 69% Fixable by listing
bit small
very tiny dice
minus a couple of mm smaller than normal
Misleading photos
Not as advertised
not as pictured
More green than blue
There green not blue
Not as colourful as the product images indicate
Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice
Poor quality
I was worried that they would be low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dice Set questions
Answered from the same tracked data.









