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Dice Set

Fail

Demand is soft, at -23.7% this quarter, so Dice Set is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£127K/yr345K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
33%top-5 click share · 26 brands · 52 sellers

Flapen Score

Dice Set against its category

The dotted line is the Toys & Games average. Past it, Dice Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dice Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dice Set 345K times last year and spent an estimated £127K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
3.9%
Market size, estimated
£127Ka year
Peak month
December3.3× the quietest month
Top search term
dice set73K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £2.54 to £24.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £9.57 that is £957 to £2K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£2.54–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£957–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #37 within Games & Accessories. It carries 2,304 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#37in Games & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,304per listing
Listings tracked
58

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dice Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

52

Est. top-5 brand share

62%

Top 20: 96%

Est. top-5 click share

33%

Top 20: 67%

Open market

34%

  • CREEBUY23%
  • QMay20%
  • Dzxin10%
  • Smartdealspro4%
  • DND DADO4%
  • H&S4%

Demand

Dice Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Dice Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dice set73K/yr
  • d&d dice57K/yr
  • dungeons and dragons dice43K/yr
  • d20 dice17K/yr
  • d&d dice set20K/yr
  • d2015K/yr
  • d and d dice21K/yr
  • metal dice15K/yr
  • polyhedral dice set12K/yr
  • polyhedral & rpg dice11K/yr

Reviews and returns

What reviews say buyers love and hate about Dice Set

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dice Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data