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Dice Set

Fail

Demand is soft, at -23.7% this quarter, so Dice Set is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£127K/yr345K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
33%top-5 click share · 26 brands · 52 sellers

Flapen Score

Dice Set against its category

The dotted line is the Toys & Games average. Past it, Dice Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dice Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dice Set 345K times last year and spent an estimated £127K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
3.9%
Market size, estimated
£127Ka year
Peak month
December3.3× the quietest month
Top search term
dice set73K searches a year

02 · Price

A sale here is worth £9.57.

Listings sell for £9.57 on average, from £2.54 to £24.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £9.57 that is £957 to £2K a year per listing.

Average price
£9.57under the $15 to $100 sweet spot
Price range
£2.54–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£957–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #37 within Games & Accessories. It carries 2,304 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#37in Games & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,304per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dice Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

52

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

33%

Top 20: 67%

Open market

34%

  • CREEBUY23%
  • QMay20%
  • Dzxin10%
  • Smartdealspro4%
  • DND DADO4%
  • H&S4%

Demand

Dice Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Dice Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dice set73K/yr
  • d&d dice57K/yr
  • dungeons and dragons dice43K/yr
  • d20 dice17K/yr
  • d&d dice set20K/yr
  • d2015K/yr
  • d and d dice21K/yr
  • metal dice15K/yr
  • polyhedral dice set12K/yr
  • polyhedral & rpg dice11K/yr

Reviews and returns

What reviews say buyers love and hate about Dice Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.06

Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice

Poor quality

I was worried that they would be low quality

Size-Overall17%−0.01

bit small

very tiny dice

minus a couple of mm smaller than normal

Color16%−0.05

More green than blue

There green not blue

Not as colourful as the product images indicate

Advertised Vs Actual Product14%−0.06

Misleading photos

Not as advertised

not as pictured

Gifting Purpose2%+0.28

it comes in a cheap plastic packaging which isn't suitable for a gift

Love

Quality-Overall26%−0.06

overall the complete look is amazing

Build quality seems solid

Excellent product

Value For Money15%+0.92

Amazing value

Very reasonable price

Good for the price

Color10%−0.05

The colours are vibrant

The colours are nice

There's some nice colour variations

Size-Overall6%−0.01

Good size

Packaging just right size too

A good size for smallish hands

Advertised Vs Actual Product5%−0.06

Exactly as stated

As described

Exactly what I wanted

Return

0.2% Return rate 69% Fixable by listing

Size-Overall30%▁▅█▆█▃

bit small

very tiny dice

minus a couple of mm smaller than normal

Advertised Vs Actual Product23%█▂▃▂▁▄

Misleading photos

Not as advertised

not as pictured

Functionality-Overall8%▁▁▁▁▅█
Color5%▁▁▁▁█▁

More green than blue

There green not blue

Not as colourful as the product images indicate

Quality-Overall5%▁█▁▁▇▁

Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice

Poor quality

I was worried that they would be low quality

FAQ

Common Dice Set questions

Answered from the same tracked data.