Dice
prices mostly outside the sweet spot ($2.54–$9.78) — Dice doesn't clear our bar today.
Flapen Score
Is Dice profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dice is a £150K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Dice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.4% over the last 90 days and 7.9% of searches end in a purchase.
£150K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Dice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Storm&Lighthouse 10 Pack Six-Sided Dice Coloured Dice Game D6 Set Smoother Rolling No Harmful Materials 1.4cm (1)
- Price
- £2.62
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 4y ago
Kemolpo 16mm White Dice. Pack of 10
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 344
- Age
- 5y ago
WUGAUWOR 50 Pcs 14MM Colored Dice Set with Portable Plastic Box Mini 6 Sided Standard Game Dice 10 Colors Translucent Dice for Board Games Parties Classroom Math Aids
- Price
- £4.95
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 2y ago
Henbrandt 10 Pack Six-Sided Coloured Dice with Rounded Edges 14mm Smooth Rolling D6 Game Dice Set Dice Maths Resource for Family Gameplay DND Ludo Bunco Farkle and Tenzi
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 943
- Age
- 6y ago
50PCS Classic Gaming Dice Set(14mm) for Board Games and Tabletop Games 6 Sided Dice Set - 10 Translucent Colors for Math Teaching & DIY Crafts
- Price
- £4.72
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago
Trending
90-day click momentum
50 Pieces Dice Set 16mm Round Corner Dices with Box 10 Colours Dice Sets for Board Games Dice Gamces Math Teaching
- Price
- £4.92
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
60 Pcs 6 Sided Dice Set 14mm Rounded Edge D6 Dice for Smooth Rolling Family and Board Games Poker Classroom Teaching Educational Toys Black White Red Green Blue Yellow
- Price
- £6.55
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
30Pcs Dice Set 6 Sided 16mm 6 Colors Acrylic Game Dice with Rounded Edges Smooth Rolling Dice for Board Games Party and Family Activities
- Price
- £4.18
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 5mo ago
WUGAUWOR 50 Pcs 14MM Colored Dice Set with Portable Plastic Box Mini 6 Sided Standard Game Dice 10 Colors Translucent Dice for Board Games Parties Classroom Math Aids
- Price
- £4.95
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 2y ago
SmartDealsPro 10-Pack D6 Six Sided 16mm Transparent Dice Die for DND MTG RPG Tenzi Yahtze Bunco Table Borad Games Math Teaching (Color 1)
- Price
- £3.05
- Rating
- 4.6/5
- Reviews
- 2,177
- Age
- 11y ago
Newest
by launch date50 Pieces Dice Set 16mm Round Corner Dices with Box 10 Colours Dice Sets for Board Games Dice Gamces Math Teaching
- Price
- £4.92
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
30Pcs Dice Set 6 Sided 16mm 6 Colors Acrylic Game Dice with Rounded Edges Smooth Rolling Dice for Board Games Party and Family Activities
- Price
- £4.18
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 5mo ago
60 Pcs 6 Sided Dice Set 14mm Rounded Edge D6 Dice for Smooth Rolling Family and Board Games Poker Classroom Teaching Educational Toys Black White Red Green Blue Yellow
- Price
- £6.55
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
50PCS Classic Gaming Dice Set(14mm) for Board Games and Tabletop Games 6 Sided Dice Set - 10 Translucent Colors for Math Teaching & DIY Crafts
- Price
- £4.72
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 1y ago
5 Pcs Large Wooden Dice 30mm 5 Colors Game Dice
- Price
- £5.72
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
38
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
31%
- Storm&Lighthouse28%
- P4G10%
- Wugauwor9%
- HENBRANDT8%
- QMay7%
- Tumihua6%
Dice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top Dice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dice268K/yr
- dice set73K/yr
- dice & accessories8K/yr
- dice sets5K/yr
- dices4K/yr
- coloured dice4K/yr
- standard game dice3K/yr
What reviews say buyers love and hate about Dice
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Well made and exactly like the picture”
“Very reasonable price”
“There's some nice colour variations”
“Exactly as stated”
“Good size”
What buyers complain about
67% of reviews“bit small”
“Misleading photos”
“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”
Dice return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
