dice
Skip itPrices mostly outside the sweet spot ($2.54–$9.78) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good876.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£150K£150K/yr · 365K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£9.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dice is a £150K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dice market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £155K–£206K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 14.7%
- Avg brand age
- 37 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
38
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
31%
- Storm&Lighthouse28%
- P4G10%
- Wugauwor9%
- HENBRANDT8%
- QMay7%
- Tumihua6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top dice search terms
- dice268K/yr
- dice set73K/yr
- dice & accessories8K/yr
- dice sets5K/yr
- dices4K/yr
- coloured dice4K/yr
- standard game dice3K/yr
Top dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Storm&Lighthouse 10 Pack Six-Sided Dice Coloured Dice Game D6 Set Smoother Rolling No Harmful Materials 1.4cm (1)
Storm&Lighthouse£2.624.6★1,125 rev
Kemolpo 16mm White Dice. Pack of 10
P4G£3.254.5★344 rev
WUGAUWOR 50 Pcs 14MM Colored Dice Set with Portable Plastic Box Mini 6 Sided Standard Game Dice 10 Colors Translucent Dice for Board Games Parties Classroom Math Aids
Wugauwor£4.954.8★145 rev
Henbrandt 10 Pack Six-Sided Coloured Dice with Rounded Edges 14mm Smooth Rolling D6 Game Dice Set Dice Maths Resource for Family Gameplay DND Ludo Bunco Farkle and Tenzi
HENBRANDT£2.544.5★943 rev
50PCS Classic Gaming Dice Set(14mm) for Board Games and Tabletop Games 6 Sided Dice Set - 10 Translucent Colors for Math Teaching & DIY Crafts
Tumihua£4.724.8★60 rev
Newest
by launch date
50 Pieces Dice Set 16mm Round Corner Dices with Box 10 Colours Dice Sets for Board Games Dice Gamces Math Teaching
Bomxmon£4.923 rev
30Pcs Dice Set 6 Sided 16mm 6 Colors Acrylic Game Dice with Rounded Edges Smooth Rolling Dice for Board Games Party and Family Activities
upkpvid£4.188 rev
60 Pcs 6 Sided Dice Set 14mm Rounded Edge D6 Dice for Smooth Rolling Family and Board Games Poker Classroom Teaching Educational Toys Black White Red Green Blue Yellow
ZALAOR£6.554 rev
50PCS Classic Gaming Dice Set(14mm) for Board Games and Tabletop Games 6 Sided Dice Set - 10 Translucent Colors for Math Teaching & DIY Crafts
Tumihua£4.7260 rev
5 Pcs Large Wooden Dice 30mm 5 Colors Game Dice
FORETOGO£5.7236 rev
Trending
90-day click momentum50 Pieces Dice Set 16mm Round Corner Dices with Box 10 Colours Dice Sets for Board Games Dice Gamces Math Teaching
Bomxmon£4.924.6★
60 Pcs 6 Sided Dice Set 14mm Rounded Edge D6 Dice for Smooth Rolling Family and Board Games Poker Classroom Teaching Educational Toys Black White Red Green Blue Yellow
ZALAOR£6.555.0★
30Pcs Dice Set 6 Sided 16mm 6 Colors Acrylic Game Dice with Rounded Edges Smooth Rolling Dice for Board Games Party and Family Activities
upkpvid£4.184.0★
WUGAUWOR 50 Pcs 14MM Colored Dice Set with Portable Plastic Box Mini 6 Sided Standard Game Dice 10 Colors Translucent Dice for Board Games Parties Classroom Math Aids
Wugauwor£4.954.8★
SmartDealsPro 10-Pack D6 Six Sided 16mm Transparent Dice Die for DND MTG RPG Tenzi Yahtze Bunco Table Borad Games Math Teaching (Color 1)
Smartdealspro£3.054.6★
What buyers say about dice
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and exactly like the picture”
“Very reasonable price”
“There's some nice colour variations”
“Exactly as stated”
“Good size”
“look beautiful with my collection”
“A present for my grandson”
“Fairly lightweight”
“Handy when playing board games”
“Great for school fair”
What buyers complain about
“bit small”
“Misleading photos”
“Very cheap, quality is kinda the same as you'd expect for any entry level D&D dice”
Top return reasons
Common questions
- Is dice profitable to sell on Amazon United Kingdom?
- The niche generates £150K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the dice niche?
- 18 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in dice?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.2%.
- When does demand for dice peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the dice niche?
- Listings span £2.54–£9.78; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 877 reviews — the moat a new listing must climb.