devil wings
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great365.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.28–£23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.98avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, devil wings is a £11K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
devil wings market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£22K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 78%
- Out of stock
- 30.4%
- Avg brand age
- 39 months
- Avg seller age
- 229 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
29
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
25%
- HENBRANDT23%
- Newthinking15%
- Leemiman12%
- KORURACLUB10%
- Zac's Alter Ego9%
- Ypser6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -25.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 51.1×
Top devil wings search terms
- red wings20K/yr
- devil wings20K/yr
- red devil wings4K/yr
- devil wings and horns3K/yr
- devil horns and wings3K/yr
Top devil wings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HENBRANDT 1 x Red Feather Wings 44cm x 34cm Red Devil Wings Halloween Costume Accessory Devil Demon Queen of Hell Angel Wings with Red Feathers Fancy Dress Costume Accessories for Adults
HENBRANDT£4.743.6★40 rev
Newthinking Red Angel Wings and Halo for Adult Large Halloween Devil Wings
Newthinking£8.844.4★30 rev
Leemiman Women Belly Dance Wings for Halloween Christmas Party Professional Belly Dance Costume Wings with Sticks (Red)
Leemiman£14.104.5★107 rev
HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events
HENBRANDT£6.593.7★60 rev
KORURACLUB Wings cosplay halloween bat wings Succubus wings clothing Accessories bat Devil (Red)
KORURACLUB£13.524.6★30 rev
Newest
by launch date
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Yellow-Orange-Red
MUNAFIE£18.13225 rev
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Red
MUNAFIE£13.84225 rev
Tudegy Angel Wings Fairy Wings Outfit Angel Accessories Feather Wing with Elastic Straps Fallen Angels Costume Men Women Halloween Costume Accessory (red)
Tudegy£6.552 rev
HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events
HENBRANDT£6.5960 rev
Newthinking Red Angel Wings and Halo for Adult Large Halloween Devil Wings
Newthinking£8.8430 rev
Trending
90-day click momentumMUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Yellow-Orange-Red
MUNAFIE£18.134.4★
KORURACLUB Wings cosplay halloween bat wings Succubus wings clothing Accessories Devil (Black)
KORURACLUB£13.424.6★
MUNAFIE Butterfly Isis Wings Belly Dance Costume Worship Angel Fairy Wings for Carnival Stage Halloween Party Celebration Performance Red
MUNAFIE£13.844.4★
Leemiman Women Belly Dance Opening Wings for Halloween Christmas Party Professional Belly Dance Costume Wings with Sticks (Sky Blue)
Leemiman£12.654.5★
Ypser Shoulder Pieces With Fringed Angel Wings Cape Shawl For Burning Men Halloween Cosplay
Ypser£23.844.0★
What buyers say about devil wings
What buyers praise and complain about, mined from review topics.What buyers love
“at a low price they're decent enough”
“at a low price they're decent enough”
What buyers complain about
“Poor quality”
“so wouldnt be able to be reused”
“Ok. Was good for the 1 use however it fell apart easily”
Top return reasons
Common questions
- Is devil wings profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the devil wings niche?
- 12 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in devil wings?
- Top complaints mined from reviews: Quality-Overall, Recycle/Reuse, Durability. The return rate is 4.2%.
- When does demand for devil wings peak?
- Demand peaks in Oct–Nov; the busiest month runs 51.1× the quietest.
- What does it cost to enter the devil wings niche?
- Listings span £3.28–£23.84; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.