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Devil Wings

a small market ($11K/yr) — Devil Wings doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 3Growth 12Conversion 25Competition 45Returns 35Price range 43Avg price 42Brand share 61Review moat 82Quality gap 86
This niche Category average

Is Devil Wings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Devil Wings is a £11K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Devil Wings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.8% over the last 90 days and 2.0% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr2K
Search volume / yr-25.8%49K
Conversion rate2.0%
Avg price£10.98

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers12 · 29
Top-5 product click share58%
Open market32%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews365

Top Devil Wings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£428£856£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

25%

  • HENBRANDT23%
  • Newthinking15%
  • Leemiman12%
  • KORURACLUB10%
  • Zac's Alter Ego9%
  • Ypser6%

Devil Wings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR2.0%Products18Brands12Top 5 Brands68%OOS Rate30.4%Rating4.1★Reviews365Avg BSR#169
15K10KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 51.1×

Top Devil Wings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • red wings20K/yr
  • devil wings20K/yr
  • red devil wings4K/yr
  • devil wings and horns3K/yr
  • devil horns and wings3K/yr

What reviews say buyers love and hate about Devil Wings

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money50%

at a low price they're decent enough

Quality-Overall50%

at a low price they're decent enough

What buyers complain about

100% of reviews
Quality-Overall50%

Poor quality

Recycle/Reuse25%

so wouldnt be able to be reused

Durability25%

Ok. Was good for the 1 use however it fell apart easily

Devil Wings return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Strap/String Quality
11%
3Defective Material/Parts
7%
4Shape/Style
7%
5Color
4%

Common Devil Wings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Devil Wings 38/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -25.8% over the last 90 days.
Search demand for Devil Wings on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 51.1× the quietest.