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Devil Wings

Fail

Shoppers spend only $11K a year here, so Devil Wings is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£11K/yr49K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
58%top-5 click share · 12 brands · 29 sellers

Flapen Score

Devil Wings against its category

The dotted line is the Toys & Games average. Past it, Devil Wings is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devil Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Devil Wings 49K times last year and spent an estimated £11K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.0%
Market size, estimated
£11Ka year
Peak month
October51.1× the quietest month
Top search term
red wings20K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £3.28 to £23.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.98 that is £0 to £1K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£3.28–£23.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 30.4% of listings are out of stock. The average listing ranks #169 within Dress-Up Accessories. It carries 365 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
72%
Out of stock, average day
30.4%
Average rank
#169in Dress-Up Accessories
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
365per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Devil Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£428£856£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

29

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

25%

  • HENBRANDT23%
  • Newthinking15%
  • Leemiman12%
  • KORURACLUB10%
  • Zac's Alter Ego9%
  • Ypser6%

Demand

Devil Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 51.1×

Search terms

Top Devil Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wings20K/yr
  • devil wings20K/yr
  • red devil wings4K/yr
  • devil wings and horns3K/yr
  • devil horns and wings3K/yr

Reviews and returns

What reviews say buyers love and hate about Devil Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%

Poor quality

Very poor quality

Recycle/Reuse25%

so wouldnt be able to be reused

Durability25%

Ok. Was good for the 1 use however it fell apart easily

Love

Value For Money50%

at a low price they're decent enough

Okay for the price

Quality-Overall50%

at a low price they're decent enough

Return

4.2% Return rate 67% Fixable by listing

Size-Overall56%█▇▄▁▄▆
Strap/String Quality11%▁▁█▁▁▁
Defective Material/Parts7%▁▁▁▁▅█
Shape/Style7%▁▁▅▁█▁
Color4%▁▁▁▁█▁

FAQ

Common Devil Wings questions

Answered from the same tracked data.