Skip to content

Devil Horns

prices mostly outside the sweet spot ($2.14–$12.62) — Devil Horns doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 14Growth 20Conversion 56Competition 64Returns 49Price range 0Avg price 17Brand share 82Review moat 96Quality gap 94
This niche Category average

Is Devil Horns profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Devil Horns is a £56K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Devil Horns: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.1% over the last 90 days and 4.7% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr13K
Search volume / yr-9.1%201K
Conversion rate4.7%
Avg price£5.94

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers32 · 65
Top-5 product click share46%
Open market47%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement74%
New entrants (1y)7· 0 succeeded
Avg rating4.0★
Avg reviews87

Top Devil Horns products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

65

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

46%

Top 20: 87%

Open market

40%

  • W WIDMANN MILANO Party Fashion17%
  • KBSICWO12%
  • Smiffys8%
  • Alaoo8%
  • HENBRANDT8%
  • Qchomee7%

Devil Horns demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR4.7%Products35Brands32Top 5 Brands53%OOS Rate31.6%Rating4.0★Reviews87Avg BSR#1,906
70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 59.8×

Top Devil Horns search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • devil horns145K/yr
  • devil horns headband16K/yr
  • red horns4K/yr
  • red devil horns11K/yr
  • devil headband6K/yr
  • devil ears9K/yr
  • devil horns men6K/yr
  • halloween devil horns3K/yr

What reviews say buyers love and hate about Devil Horns

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money38%

Great value for money

Efficiency25%

Worked very well

Size-Overall13%
Fun/Entertainment Experience13%

fun

Quality-Overall13%

at a low price they're decent enough

What buyers complain about

95% of reviews
Quality-Overall50%

Poor quality

Durability20%

one of the horns broke off

Size-Overall10%

wont even fit back on

Strap/String Quality10%

The strap isnt a great way of actually attaching it

Recycle/Reuse5%

so wouldnt be able to be reused

Devil Horns return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Defective Material/Parts
14%
3Quality-Overall
13%
4Functionality-Overall
10%
5Advertised Vs Actual Product
5%

Common Devil Horns questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Devil Horns 48/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -9.1% over the last 90 days.
Search demand for Devil Horns on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 59.8× the quietest.