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Devil Horns

Fail

Prices span $2.14–$12.62, mostly outside the sweet spot, so Devil Horns is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£56K/yr201K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
46%top-5 click share · 32 brands · 65 sellers

Flapen Score

Devil Horns against its category

The dotted line is the Toys & Games average. Past it, Devil Horns is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Devil Horns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Devil Horns 201K times last year and spent an estimated £56K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.7%
Market size, estimated
£56Ka year
Peak month
October59.8× the quietest month
Top search term
devil horns145K searches a year

02 · Price

A sale here is worth £5.94.

Listings sell for £5.94 on average, from £2.14 to £12.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.94 that is £594 to £1K a year per listing.

Average price
£5.94under the $15 to $100 sweet spot
Price range
£2.14–£12.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£594–£1K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #1,906 within Dress-Up Accessories. It carries 87 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
83%
Out of stock, average day
31.6%
Average rank
#1,906in Dress-Up Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Devil Horns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

65

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

46%

Top 20: 87%

Open market

40%

  • W WIDMANN MILANO Party Fashion17%
  • KBSICWO12%
  • Smiffys8%
  • Alaoo8%
  • HENBRANDT8%
  • Qchomee7%

Demand

Devil Horns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 59.8×

Search terms

Top Devil Horns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • devil horns145K/yr
  • devil horns headband16K/yr
  • red horns4K/yr
  • red devil horns11K/yr
  • devil headband6K/yr
  • devil ears9K/yr
  • devil horns men6K/yr
  • halloween devil horns3K/yr

Reviews and returns

What reviews say buyers love and hate about Devil Horns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.71

Poor quality

VERY cheaply made, poor quality item

Cheap, poor quality rubbish

Durability20%−0.18

one of the horns broke off

Ok. Was good for the 1 use however it fell apart easily

Didnt expect it to be an especially long lasting product

Size-Overall10%+1.18

wont even fit back on

A bit tight

for me the band was a little tight

Strap/String Quality10%+0.42

The strap isnt a great way of actually attaching it

Recycle/Reuse5%−0.04

so wouldnt be able to be reused

Love

Value For Money38%+1.18

Great value for money

at a low price they're decent enough

Good value

Efficiency25%+1.43

Worked very well

Size-Overall13%+1.18
Fun/Entertainment Experience13%+0.69

fun

Quality-Overall13%−0.71

at a low price they're decent enough

Return

3.1% Return rate 44% Fixable by listing

Size-Overall36%▁▇▁▅▇█

wont even fit back on

A bit tight

for me the band was a little tight

Defective Material/Parts14%▁█▃▁▁▂
Quality-Overall13%▁▁▃█▁▂

Poor quality

VERY cheaply made, poor quality item

Cheap, poor quality rubbish

Functionality-Overall10%▁▁█▁▁▁
Advertised Vs Actual Product5%▁▁▂▁█▂

FAQ

Common Devil Horns questions

Answered from the same tracked data.