Is devil horns profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (48/100).

How competitive is the devil horns niche?

32 brands and 65 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in devil horns?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.1%.

When does demand for devil horns peak?

Demand peaks in Oct–Nov; the busiest month runs 59.8× the quietest.

What does it cost to enter the devil horns niche?

Listings span £2.14–£12.62; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.

devil horns

Skip it

Prices mostly outside the sweet spot ($2.14–$12.62) — this niche doesn't clear our bar today.

Review moat

Incredible86.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.94

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 201K searches

Price range

Bad£2.14–£12.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, devil horns is a £56K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

devil horns market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £59K–£74K; units × avg price
Conversion rate: 4.7%
Avg BSR: #1,906
Page quality: 0%
Prime: 83%
Sponsored: 74%
Out of stock: 31.6%
Avg brand age: 38 months
Avg seller age: 205 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

46%

Top 20: 87%

Open market

40%

W WIDMANN MILANO Party Fashion17%
KBSICWO12%
Smiffys8%
Alaoo8%
HENBRANDT8%
Qchomee7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 59.8×

Open Trend

Top devil horns search terms

devil horns145K/yr -13.2%3.8% conv.
devil horns headband16K/yr -8.0%5.7% conv.
red horns4K/yr +57.5%2.3% conv.
red devil horns11K/yr +10.4%3.9% conv.
devil headband6K/yr -8.7%2.6% conv.
devil ears9K/yr -22.7%2.3% conv.
devil horns men6K/yr -55.6%3.0% conv.
halloween devil horns3K/yr +92.7%1.3% conv.

All search terms

Top devil horns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Devil Horns Accessory for Halloween Lucifer Satan Fancy Dress

W WIDMANN MILANO Party Fashion£4.954.0★1,463 rev

KBSICWO Devil Horns Headband Red Halloween Devil Ears Headband Horned Headwear for Kids Women Men for Halloween Fancy Dress Cosplay

KBSICWO£3.374.3★6 rev

HENBRANDT Single Pack - Adult 3-Piece Devil Fancy Dress Set - Red Feathered Wings Horned Headband & Fork Trident Prop for Halloween Costume Parties & Events

HENBRANDT£6.593.7★60 rev

Smiffys Red Devil Horns on Headband One Size Fits All Halloween Fancy Dress Accessory for Adults & Teens Glossy Red Horn Headband for Devil Demon or Hell-Themed Costumes &Halloween Party Outfits

Smiffys£3.484.1★321 rev

Alaoo 2PCS Devil Horns Head Band Halloween Devil Ears Carnival Hair Band Headdress with LED for Glow Hair Accessories for Halloween Masquerade and Role Play Black Red

Alaoo£4.683.6★44 rev

Newest

by launch date

Storm&Lighthouse Red Devil Horns Headband Halloween Costume Accessory Fancy Dress Party

Storm&Lighthouse£3.641 rev

1mo ago

YFTRFR 2 Pcs Devil Horns Headband Horned Headwear for Young People Women and Men Decoration Cosplay Costume Headbands Glitter Party Halloween Fancy Dress Costume Accessories

YFTRFR£4.634 rev

9mo ago

Devil Horns Headband Eye Catching Design Rhinestone Sparkly Headdress Hairband For Halloween Costume Makeup Party Carnival Masquerade Cosplay Fancy Dress Women Girls Hair Accessories Red Color (1pack)

HIFSA£2.951 rev

10mo ago

JUFYVO Halloween Small Devil Horns Hair Clips Anime Power Hair Clip Cosplay Costume Headwear Accessory Devil Costume Accessories for Masquerade

JUFYVO£6.123 rev

11mo ago

Adult Devil Horn Headband Halloween Demon Witch Horn for Women Men Headwear Black Red Devil Ox Horns Witch Queen Cosplay Carnival Masquerade Headdress Hair Accessorie Party Photo Props (Deep Red)

Qchomee£8.192 rev

11mo ago

What buyers say about devil horns

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money38%

“Great value for money”

Efficiency25%

“Worked very well”

Size-Overall13%

Fun/Entertainment Experience13%

“fun”

Quality-Overall13%

“at a low price they're decent enough”

What buyers complain about

Quality-Overall50%

“Poor quality”

Durability20%

“one of the horns broke off”

Size-Overall10%

“wont even fit back on”

Strap/String Quality10%

“The strap isnt a great way of actually attaching it”

Recycle/Reuse5%

“so wouldnt be able to be reused”

Top return reasons

Size-Overall36%

Defective Material/Parts14%

Quality-Overall13%

Functionality-Overall10%

Advertised Vs Actual Product5%

Stretchability/Expandability/Elasticity4%

Adhesion/Stickiness3%

Grip3%

Suitability Short Hair3%

Material Quality3%

Common questions

Is devil horns profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 35 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (48/100).
How competitive is the devil horns niche?: 32 brands and 65 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in devil horns?: Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.1%.
When does demand for devil horns peak?: Demand peaks in Oct–Nov; the busiest month runs 59.8× the quietest.
What does it cost to enter the devil horns niche?: Listings span £2.14–£12.62; the average listing price is £5.94 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.