How competitive is the Devil Costume Kids niche on Amazon United Kingdom?

5 brands and 17 sellers compete in Devil Costume Kids on Amazon United Kingdom. The top 5 Devil Costume Kids products take 90% of clicks and its top 5 brands hold 100% of demand.

Devil Costume Kids

a small market ($0/yr) — Devil Costume Kids doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Devil Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Devil Costume Kids is a £0/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.

Devil Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.1% over the last 90 days and 0.0% of searches end in a purchase.

£0

revenue / yr

Units sold / yr2K

Search volume / yr-24.1%125K

Conversion rate0.0%

Avg price£13.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 17

Top-5 product click share90%

Open market0%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 7 products

Top Devil Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bristol Novelty 3015575-6000 Classic Devil Girl Costume Red Age 5-6 Years Halloween

Price: £18.40
Rating: 4.0/5
Reviews: 46
Age: 3y ago

4pc Kids Devil Costume Accessories Includes; Red Feather Wings Devil Horns Headband Pitchfork Halloween Prop and Red Tutu Skirt - Fallen Angel Costume Girls Halloween Outfit Fancy Dress for Kids

Price: £13.73
Rating: 3.8/5
Reviews: 155
Age: 5y ago

ACWOO 6pcs Kids Devil Halloween Costume Devil Fancy Dress Include Red Devil Horns Headband Angel Wings Tutu Dress Demon Tail Bowtie Sticker Angel Costume Cosplay for Halloween Party Christmas

Price: £9.11
Rating: 4.2/5
Reviews: 1,052
Age: 1y ago

(PKT) (9911948) Child Girls Little Devil (3-4yr) Red

Price: £11.83
Rating: 4.4/5
Reviews: 237
Age: 5y ago

(PKT) (997493) Child Girls Daredevil Costume (12-14yrs) - by amscan

Price: £14.70
Rating: 4.3/5
Reviews: 861
Age: 11y ago

Newest

by launch date

Carreuty 4 Pcs Red Devil Costume for Women Halloween Angel Wings Fancy Dress Sets with Devil Wings Red Tutu Trident Fork Prop Devil Horns Headband Halloween Costumes

Price: £11.43
Rating: 4.4/5
Reviews: 13
Age: 1y ago

ACWOO 6pcs Kids Devil Halloween Costume Devil Fancy Dress Include Red Devil Horns Headband Angel Wings Tutu Dress Demon Tail Bowtie Sticker Angel Costume Cosplay for Halloween Party Christmas

Price: £9.11
Rating: 4.2/5
Reviews: 1,052
Age: 1y ago

Bristol Novelty 3015575-6000 Classic Devil Girl Costume Red Age 5-6 Years Halloween

Price: £18.40
Rating: 4.0/5
Reviews: 46
Age: 3y ago

(PKT) (9911948) Child Girls Little Devil (3-4yr) Red

Price: £11.83
Rating: 4.4/5
Reviews: 237
Age: 5y ago

4pc Kids Devil Costume Accessories Includes; Red Feather Wings Devil Horns Headband Pitchfork Halloween Prop and Red Tutu Skirt - Fallen Angel Costume Girls Halloween Outfit Fancy Dress for Kids

Price: £13.73
Rating: 3.8/5
Reviews: 155
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

amscan33%
Rubies21%
REDSTAR20%
ACWOO16%
Carreuty10%

Devil Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR0.0%Products7Brands5Top 5 Brands100%OOS Rate23.7%Rating4.2★Reviews401Avg BSR#2,588

Top Devil Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

devil costume kids47K/yr -20.3%0.4% conv.
girls devil costume26K/yr -4.1%0.9% conv.
kids devil costume5K/yr +46.4%0.0% conv.
kids devil outfit11K/yr +22.4%0.0% conv.
devil halloween costume kids4K/yr -40.2%0.0% conv.
devil costume girls4K/yr +46.9%0.0% conv.
girls devil halloween costume7K/yr -37.5%0.0% conv.
kids devil costume girls13K/yr -89.8%0.0% conv.
devil costume kids girls8K/yr -91.5%0.0% conv.

What reviews say buyers love and hate about Devil Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall100%

“Super cute and fitted really well”

Devil Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Devil Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Devil Costume Kids 24/100 on Amazon United Kingdom — Skip it. The niche generates £0/yr across 7 tracked products. Search demand moved -24.1% over the last 90 days.

Devil Costume Kids sells for £13.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £9.11–£18.40. The average incumbent carries 401 reviews — the moat a new listing must climb.